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Crisis Management, Social Media Among Top Concerns for Nonprofits

In the wake of the sting operation that engulfed NPR, these words from America’s Charities’ Anthony De Cristofaro couldn’t be more true for nonprofits: "When a crisis happens to any one of our organizations, it affects every one of our organizations." | MORE »

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Key PR Lessons From the Financial Overhaul Battle

When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption. | MORE »

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Five Key Steps to Implementing Successful Green Initiatives

Lew Rakowsky, director of marketing and stakeholder engagement at Coppervale Enterprises, lays out five elemental guidelines for going green. | MORE »

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Social Media and Crises: Identify Audiences Before You Need Them

Capt. Dave Werner of the U.S. Navy Office of Information and Tracy Johnson of Booz Allen Hamilton offer some tips for using social media during a crisis. | MORE »

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PR News Q&A: GolinHarris’ Idil Cakim on the Blending of Brand Site Visitors and Facebook Community Members

In a preview of her panel discussion at PR News’ May 24 Facebook Conference, Idil Cakim talks about how the social network’s latest features make it easier than ever to build audiences. | MORE »

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2011 CSR Awards: Cause Branding

Men’s Wearhouse needed to forgo advertising for its annual national suit drive, so comms Agency Mullen dialed up comprehensive media outreach and clever guerrilla tactics to produce the drive’s best results ever. | MORE »

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2011 CSR Awards: Sustainability/CSR Report

Hershey’s CSR Report condensed the company’s economic, social and environmental efforts while maintaining transparency by adhering to Global Reporting Initiative guidelines. | MORE »

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2011 CSR Awards: Employee Relations

Winner: EMD Serono, Inc. – Making a Difference in Society To make community-based volunteerism accessible to all employees and to integrate community relations into the corporate culture, the communications team at EMD Serono launched the Making … | MORE »

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2011 CSR Awards: Blog

Kaiser Permanente’s "Dispatches From Haiti" blog provided on-site coverage of the quake and global relief efforts through smartphone blog posts. | MORE »

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2011 CSR Awards: Social Media Campaign

Co-Winner: PepsiCo Pepsi Refresh Project: Driving Awareness and Engagement Through Media PepsiCo came up with a refreshing idea for its 2010 CSR efforts: to dedicate $20 million to fund good ideas—big and small—that take a … | MORE »

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