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Five Video Coaching Basics

Following are five steps to developing your company’s message using videotape. 1. Be clear: People freak out when they see you with a video camera. Assure them that the footage you’re shooting isn’t going to … | MORE »

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2008 PR News Platinum PR Issue Winner: Web Site

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum PR Issue Winner: Social Media Campaign

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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Raising Awareness for Breast Cancer

Pushing the parameters of traditional PR defined last year’s PR News Platinum PR Award winner in the category of satellite media tour. | MORE »

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2008 PR News Platinum PR Issue Winner: Podcast/Videocast

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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2008 PR News Platinum Winner: Blog

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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Three Steps to Improve Your Delivery

You can have the best message to deliver to the media but without the right cadence, tone and inflection, your delivery may fall flat. Following are three steps to streamline your delivery when speaking to … | MORE »

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2008 PR News Platinum PR Issue Winner: Media Relations

The winners and honorable mentions in this year’s PR news Platinum PR awards issue exemplify the most innovative approaches to redefining traditional PR with anything-but- traditional strategies. From a marketing communications effort that united a … | MORE »

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Baby You Can Drive My Car…Environmentally 

Last year’s PR News Platinum Award winner in the category of cause-related marketing partnered a top auto maker and educational publisher while leveraging environmental awareness. | MORE »

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Six Overlooked SEO Tips that Will Translate to Big Bucks

Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Put SEO under the microscope, and it consistently delivers. But marketers need to insure they are getting the most out … | MORE »

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