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Best Practices for Launching an Environmental Stewardship Campaign

Following are several tips that will help you craft an effective program. | MORE »

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BEST PRACTICES FOR LAUNCHING AN ENVIRONMENTAL STEWARDSHIP CAMPAIGN

Drawing on the resounding success of the Wolf Trap Foundation/Booz Allen Hamilton team’s environmental stewardship campaign, Booz Allen associate Katrina Tavanlar offers the following best practices to communications professionals attempting similar initiatives: • Seek active … | MORE »

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Listening to Customer Complaints…

For many big brands, the value of social media is about creating a more personal and tighter connection with their customers.  However, getting closer to your customers exposes all the flaws in your relationship.  For many brands with perpetual service problems, or the public perception of service problems, social media quickly becomes all about customer service, as seen by Comcast or H&R Block. | MORE »

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Tips for Improving Media Relations to Meet PR Goals

Following are a four tips to maximize your media relations efforts while meeting your PR objectives: | MORE »

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Set Objectives for Your Measurement Success

PR professionals are always looking for ways to measure their PR efforts. So below we give you a tip that can help you put your measurment needs in perspective. | MORE »

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Best Practices to Leverage Keyword Insights

When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices: | MORE »

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Put Your Greenest Foot Forward: How to Create Compelling Environmental Credos

Even for the most seasoned writer, corporate credos pose a special set of challenges. On one hand, the author must reshape abstract principles into a sharp and compelling value statement. On the other, his or … | MORE »

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Best In-Class: Environmental Credos Worthy of Emulation

Check out these three brands that practice what they preach when it comes to sustainability. | MORE »

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Advertisers Hit Homerun at All-Star Game

Imagine if a baseball game was all it took to restore Americans’ hope in rebuilding our country. If a ceremonial first pitch from the President of the United States was a bailout plan for baseball … | MORE »

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Discovery Education: Doubling the Fun with a Product Launch

Based on the success of the “Science Matters!” campaign alone, Discovery Communications would be considered a leader in public affairs and communications efforts, but the company never stops raising the bar: In June 2008, Discovery … | MORE »

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