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Green Products Reign in a Poor Economy

In this turbulent economic climate, environmentally friendly products may have the best prospects for success. The 2009 Cone Consumer Environmental Study indicates that despite the recession, only 8% of Americans consider themselves any less likely … | MORE »

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Front and Center in a Journalist’s Rolodex

“I’m working on a story and I’m wondering if you can help with an interview source…” Isn’t that the kind of call every public relations pro wants to receive from a high-profile writer at The … | MORE »

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A PR Firm Turns a Gaming Event into a Worldwide Sensation

Widely referred to as the "Woodstock of gaming," QuakeCon is the largest local-area-network video game fan appreciation event in North America. Working with PR firm Rogers & Cowan, QuakeCon wanted to take the event global … | MORE »

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Turning the Corner: How Employers are Helping Staff  Green Their Daily Commute

Employers continue to seek new and innovative ways to help their employees be happier and more productive. Of universal concern in large metropolitan centres throughout North America today are the economic, environmental, and social impacts … | MORE »

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Benefits Boost Bottom Lines

Benefits Communications Drives Bottom Lines: A strong benefits communications plan can lead to greater employee satisfaction and a stronger bottom line for business, according to a new white paper released by Colonial Life. | MORE »

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Social Media & Your Business Growth

Using Social Media to Grow Businesses: A social media marketing industry report released by WhitePaperSource’s Michael Stelzner, titled “How Marketers Are Using Social Media to Grow Their Businesses” and sponsored by the Social Media Success Summit 2009, offers | MORE »

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Prepping for Interviews During a Crisis

Following are six ways to defuse a crisis situation when speaking to the media: •    Know what you want to say before the interview. Instead of waiting for questions to trigger your message, look for … | MORE »

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Media Relations 2.0: Bridging PR & Journalism

As the newsstand shrinks, communications professionals are making more room for themselves in the expanding domain of digital media. But this historic shift in the delivery of news content has also challenged PR practitioners—especially those … | MORE »

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Best Practices for Using Web Video in Employee Communications

1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and … | MORE »

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Eight Tips for Telling a Good Anecdote

Stories grab attention the way no other technique can. Your anecdote may be serious, sad, humorous, enlightening, or inspiring. It may serve as proof that a situation exists in your organization, an example of what … | MORE »

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