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Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012

December 12th, 2011 by

â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman.   Data Point: The Top Corporate Citizens And Their Presence… Continued

Tip Sheet: Have a ‘Spokescreature’ Give Voice to Your Brand

December 12th, 2011 by

Those beloved fictional characters behind popular brands have considerable PR advantages—including 24/7 availability.

CSR Soars in 2011; Look for Better Integration With Biz Units in 2012

December 12th, 2011 by

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

CSR Soars in 2011; Look for Better Integration With Biz Units in 2012

December 12th, 2011 by

Corporate social responsibility experts weigh in on the highlights—and lowlights—of CSR in 2011, and reveal the hot trends to look for in 2012.

Despite Weiner, Twitter Usage Rises Among Politicians

December 12th, 2011 by

In both the U.S. Congress and the U.K.’s Parliament, politicians have increasingly taken to Twitter to communicate with their constituents.

Data Point: The Top Corporate Citizens And Their Presence on Facebook

December 12th, 2011 by

PR News has tracked 15 of the top 50 companies with the best corporate citizenship reputations to see how well they’re building their communities on Facebook.

Let’s Stop Focusing on the ROI of Public Relations

December 12th, 2011 by

Highlander Consulting’s Gordon G. Andrew says PR pros need to shift their focus from proving public relations’ ROI to using KPIs to measure progress toward specific business goals.

Twitter Shines Bright Spotlight on Brands

December 9th, 2011 by

Twitter is putting a new emphasis on helping brands create more engaging experiences for their followers.

Social Media Analysis: Checklist of Questions to Ask—and Test 

December 9th, 2011 by

Porter Novelli’s Israel Mirsky suggests six questions to consider when analyzing your social media data.

Service Providers Tardy With Retention Programs

December 8th, 2011 by

In an increasingly saturated market, cable and telecommunications companies are now putting greater emphasis on customer retention programs—but most providers only initiate a program once the customer has started the process of leaving.