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2011 Digital PR Awards – Social Networking Campaign

Winner: Discovery Communications – An Idiot Abroad To broaden the audience of the Science Channel’s An Idiot Abroad both on-air and online, the Discovery social media team, led by Gayle Weiswasser, VP of social media … | MORE »

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2011 Digital PR Awards – Media Relations Campaign

Winner: Hilton Hotels & Resorts – Global Launch of eforea: Spa at Hilton Launching its first branded spa, “eforea,” in October 2010 in Short Hills, N.J., a hot stones throw away from New York City, … | MORE »

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2011 Digital PR Awards – Digital PR Campaign: Less Than $100K

Winner: The Axis Agency – #Chevycrawls Takes South Florida by Storm To introduce a new lineup of Chevrolet cars to the South Florida region, the Axis Agency used local influencers and social media (pictured) to … | MORE »

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2011 Digital PR Awards – Redesign/Relaunch of Site

Winner: Cohn & Wolfe – No Ordinary Agency. No Ordinary Website To enhance Cohn & Wolfe’s creative reputation and set it apart from other firms, over 2,000 hours were dedicated to revamping its Web site. … | MORE »

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2011 Digital PR Awards – Listening Campaign

Winner: Dell Inc. – The Dell Listening & Command Center Launched in December 2010, the Dell Listening and Command Center was created to improve Dell’s customer service and product quality. The center is designed to … | MORE »

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Dealing With Rumors: The Best Defense Is a Smart Offense

Rumors have the potential to ruin an organization from both financial and reputational standpoints. PR crisis experts weigh in on strategies to squelch rumors. | MORE »

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Values-Based Companies Few and Far Between, Say Workers

Internal communication pros have their work cut out for them, as the majority of workers feel their organization doesn’t effectively foster coordination between departments and groups. | MORE »

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Charting the Industry: Local Info Focus Puts Spotlight on SEO

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play. | MORE »

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Cadence & Cues: Characteristics of Communication Styles

Joanne Y. Cleaver, president of Wilson-Taylor Associates, provides a checklist to understanding a spokesperson’s style of speech to uncover their speaking strengths and weaknesses. | MORE »

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Charting the Industry: Local Info Focus Puts Spotlight on SEO

As more people access the Web for local news and information, it’s imperative for some organizations to put local SEO into play. | MORE »

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