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Corporate Philanthropy Reflected Beyond the Bottom Line

In the wake of the scandals that rocked the U.S. corporate community in the early part of this decade, corporate social responsibility has moved from catch phrase to cachet, each day becoming more ingrained in … | MORE »

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Phrases to Avoid in Media Interviews

When put on the spot during media interviews, spokespeople often fall back on prepackaged phrases that tend to be counterproductive and, at times, downright destructive. With that in mind, PR professionals should train spokespeople to … | MORE »

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Picking a Celeb Spokesperson

To gain awareness of your company’s cause or charity, picking a celebrity spokesperson can be an effective way of attracting media attention. But be smart about it. Don’t arbitrarily pick someone just because he or … | MORE »

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Hollywood Actors vs. Studios: What About Online Video Clips?

The debate of whether or not Hollywood actors should get paid for Getting Hollywood actors should get paid for the clips of themselves that float around on the internet performances is shaping up as one … | MORE »

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Texterity, Advanstar Talk Digital Tools

Media industry professionals enjoyed a hearty digital breakfast last week at the ABM Spring Meeting in Palm Springs. Steve Morris, EVP of Advanstar and Cimarron Buser, SVP of Texterity shared their take on generating revenue … | MORE »

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BusinessWeek Launches Business@Work

BusinessWeek.com is furthering its focus on reader engagement efforts with the launch of Business@Work, a collaboration between readers and BW editors in which readers can, over the course of the rest of this month, vote … | MORE »

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The "Boomer"ang Effect

A study released by Weber Shandwick in conjunction with KRC Research revealed that companies are overlooking a relatively untapped area through which to gain competitive advantage: the relationship networks of baby boomers, or people between … | MORE »

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Can’t Get No Satisfaction

Customer Relations: Can’t Get No Satisfaction Customer service is a big deal, and it’s not a responsibility to be overlooked or shunned by communicators. That point is made all the more emphatically by a survey … | MORE »

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Risky Business

According to Aon’s first Global Risk Management survey, the increasingly diverse, complex and exotic risks faced by multinational corporations make risk management difficult and ineffective. The results reveal that: The top five risk concerns were: … | MORE »

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Crisis Communications: Made in China

The wave of Chinese-made product recalls, including those of toxic pet food and faulty or lead-contaminated toys, may spell trouble for consumer packaged goods companies worldwide. According to an extensive investigation into blog responses to … | MORE »

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