Content is king, as the not-so-old adage goes. If that’s true (and let’s assume it is), then search engines are the higher beings to which these kings’ power is ascribed. It’s an apt metaphor when you consider that search engines determine which online content is seen by audiences, and which content is resigned to languish on the second page of search results.
Forget the economy–companies nationwide are increasing their CSR efforts across the board, according to a new study.
Forget the hype! Traditional news is still alive and well as a source of news, despite the digital onslaught.
Need a refresher course on how to ramp up your media relations practices, check out the following:
An provocative new study buttresses claims that green is better.
Measuring the results of your PR efforts has become paramount. As a service to the PR industry, PR News, in partnership with Cision (http://us.cision.com), is seeking your feedback on trends in measurement. Please take a few minutes to share with us how you are measuring your communications initiatives.
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Communications executives are constantly bombarded with examples of how social media fueled a crisis situation. For a dose of much-needed optimism, here are a handful of organizations that have effectively implemented social media into crisis …
Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality …
Report says action on climate adaptation may significantly reduce losses and increase economic sustainability.