Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year.
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A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics.
People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study.
As more reporters migrate to social media, they are increasingly looking to Twitter and Facebook when researching stories and receiving pitches.
When goals and objectives are clearly defined, melding them with strong social media strategies usually results in an effective campaign.
Although customer service is second only to price and quality in influencing buying decisions, consumers say that positive customer experiences have been few and far between.
If you’re thinking about hiring a celebrity to front a campaign, consider that unless that celeb is Oprah, you may be wasting resources.
Twice as many Americans think the economy will be better rather than worse this year—is this a sign of economic recovery?
Social media consultant Jason Falls has developed a list of influencer measurement tools—here’s a small sampling of such tools, including their features and pricing.