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Apple’s iPad Gains Corporate and Consumer Fans

Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad. | MORE »

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Case Study: Fitness Mag Integrates Editorial Messages With Live Events, Boosting Brand Awareness and Sponsorships

Fitness magazine Shape rebooted its brand for summer with a Bikini Body Tour and outreach campaign. | MORE »

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Business Journalists Still Getting the Hang of Social Media

A survey of 120 business journalists reveals a lack of confidence in their own social media expertise. | MORE »

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Women More Engaged on Social Web

A comScore study says that social networking sites reach a higher percentage of women than men globally, with 75.8% of all women online visiting a social networking site in May 2010 versus 69.7% of men. | MORE »

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Case Study: When in Gnome: Integrated Campaign Follows Travelocity Figurehead on a Cross-Country Adventure

Travelocity fights the recession travel blues with a clever campaign that pits travel destinations against one another. | MORE »

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Social Media Report Card: Experian and Citigroup Earn Mixed Marks

Two companies, two social media campaigns launched to reconnect with consumers. Which one gets the better grades? Hint: It isn’t the "Pirate Guys." | MORE »

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Communicating CSR: Stats Are Fine, Impact Stories Are Better

CSR leaders UPS and Cisco Systems Canada share tips on how they communicate their CSR programs to stakeholders. Tip No. 1: Don’t just spout statistics. | MORE »

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Making a Military Case for the Use of Social Media

Iraq-based public affairs specialists turned to social media to spread the word about the activities of the Army Corps of Engineers. Here are some best practices from the effort. | MORE »

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Embedded Influencers Redefine How Brands Connect With Consumers

Steal your audience’s attention with a set of coordinated messages from "embedded," credible sources with independent voices. | MORE »

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U.S. Executives Question Corporate Green Commitment

Gibbs & Soell’s 2010 “Sense & Sustainability Study" found that only a minority of execs see an overall strong corporate commitment to going green. | MORE »

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