StrategyOne’s Natasha Fogel—the leader of measurement initiatives for brands like Starbucks and eBay—discusses aligning influencer efforts with business goals and handling negative influencers, among other topics.
Honing your own storytelling skills and journalistic instincts can only strengthen your relationships with time-crunched, resource-challenged reporters.
Today’s journalist not only expects an interview for print and online—they will also ask for a video interview. Here’s how to meticulously prepare your execs/clients for one.
Crisis/reputation management experts weigh in on what PR has learned from the major crises of 2010, and what lessons PR pros can take from those crises and apply this year.
Participate in PR News’ PR Salary Survey, which will benchmark the state of compensation within the PR profession. The deadline to take the survey is Feb. 16.
A compelling visual brand identity targeted at employees instills pride, loyalty and motivation that cannot be achieved with bland, unappealing graphics.
People who heavily use the Internet tend to be active in volunteer organizations—and may be more religious—than people who don’t go online, says a new study.