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Best Practices for Using Web Video in Employee Communications

1. Find the hook. Employees will decide in the first few seconds whether they will watch a video or not. Draw them in with an interesting hook. 2. Entertain. People love entertainment. A fast-paced and … | MORE »

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Eight Tips for Telling a Good Anecdote

Stories grab attention the way no other technique can. Your anecdote may be serious, sad, humorous, enlightening, or inspiring. It may serve as proof that a situation exists in your organization, an example of what … | MORE »

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Think Big: COMMUNICATING ON A GLOBAL SCALE

Digital communications platforms may help bridge geographic gaps, but by no means do they alleviate the logistical nightmares that come with planning a global initiative. No one knows that better than the communications executives at … | MORE »

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Globalization As An Impetus For Responsible Leadership

PricewaterhouseCoopers’ “Power of 10” initiative, based on the concept of responsible leadership on a global scale, was not created in a vacuum. On the contrary, extensive research was conducted—especially around the company’s annual global CEO … | MORE »

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GLOBALIZATION AS AN IMPETUS FOR RESPONSIBLE LEADERSHIP

PricewaterhouseCoopers ’ “Power of 10” initiative, based on the concept of responsible leadership on a global scale, was not created in a vacuum. On the contrary, extensive research was conducted—especially around the company’s annual global … | MORE »

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The PR News Interview, KC Brown: Go Naked, or at Least Be Public With Your Goals & Performance

KC Brown knew early on that he wanted to be in Public Relations, and specifically on the research side. Armed with a master’s degree in mass communication research, Brown is a force to be reckoned with when it comes to discussing the need for companies to measure their outputs and outcomes.

It’s a well-worn mantra in PR that if it can’t be measured it shouldn’t be done. But we all know that mantra is better said than practiced. | MORE »

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Case Study: Business Without Borders: PwC Celebrates Its 10th Anniversary With a PR Program of Global Proportions

Company: PricewaterhouseCoopers Timeframe: 2008-ongoing As the company’s 10th anniversary drew near, PricewaterhouseCoopers (which was formed in 1998 after a merger between Price Waterhouse and Coopers & Lybrand) executives decided that giving back to global communities … | MORE »

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Domino’s Crisis Revisited

Domino’s Pizza’s recent image crisis, courtesy of two now-former employees and YouTube, is still in an early stage of recovery, but enough time has passed for Tim McIntyre, the company’s VP of corporate communications, to … | MORE »

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Social Media Meltdown: Tweeting Your Way Into and Out of a Crisis

Crisis communications was never black and white, but the proliferation of social media platforms has caused the shades of gray to get even hazier—so much so, in fact, that it can be difficult to distinguish … | MORE »

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E-Mail Marketers Miss ROI

â–¶ E-mail Marketers Missing Measurement Opportunities: According to the ERoi study of the trends and use of e-mail analytics, marketers “are taking an extremely careless approach to e-mail marketing” based on the finding that 18% … | MORE »

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