Southwest Airlines’ ‘One Report’ integrated financial performance with a complete picture of the company’s sustainability practices.
To raise awareness Bank of America’s Neighborhood Excellence Initiative, which provides a crutch to hundreds of local nonprofits, RF Binder recognized local heroes and engaged the media to highlight the company’s commitment to CSR.
The Allstate Foundation, in a partnership with the YMCA, launched a successful hashtag-based Twitter campaign with matching donations up to $75,000 to help fight domestic violence.
Formulating clear, concise PR objectives may sound easy, but there are stakeholder, research and measurement barriers to navigate along the way.
Spanning digital PR, media relations, community relations and more, here are seven of the best legal PR initiatives from last year, feted at this year’s CSR Awards/Legal PR Awards luncheon in Washington, D.C.
As consensus-building experts, communications pros are uniquely qualified to help their organizations get started with sustainability programs.
As a PR professional, looking good and dressing appropriately is critical to getting your messages across. Here’s some tips on how to dress smartly, without breaking the bank.
Given the importance of identifying and measuring influencers, PR News asked communicators to provide their own definition of the term. We present the top 10 answers, plus some honorable mentions.