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Measuring Employee Recognition for Maximum Results

Management teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in … | MORE »

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Taming the Social Media Beast in the Midst of a Crisis

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest … | MORE »

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Best Practices for Building a Sustainability Program

For companies wishing to establish a solid citizenship and sustainability program, The Conference Board has just issued a new report full of key guidelines. | MORE »

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Bloggers Are Becoming More Credible

Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are. | MORE »

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Eliminate the Cringe Factor: Create a Well-Rounded Spokesperson

If you have spent any amount of time pitching media and monitoring interviews, chances are you have been on the line when an interview has gone awry. You know the feeling when your spokesperson takes … | MORE »

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Successfully Balancing Business and Philanthropy

Think it’s hard to integrate philanthropy into your daily work operations? Think again. Read on. | MORE »

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Sample Social Media Data Sources

Social media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world. | MORE »

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Bloggers Don’t Like Being Called Journalists

New study reveals that blogging is becoming more mainstream and more influential for PR pros. | MORE »

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Capitalizing on the New Crisis Timeline: Issues Management in the Social Media Age

That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies … | MORE »

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Case Study: How PR Made Actuaries Relevant to the Modern Corporation

To make it’s profession more appealing, the Society of Actuaries, with the help of GolinHarris, sets about to rebrand its image. | MORE »

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