CommCore’s Andrew Gilman breaks down CEOs into personality types and lists the communications hazards associated with each type. Do you recognize your CEO in this list?
Case Study: Two-Scooped Media Effort and Co-Pitch Partnership Produce Sweet Tax Day Returns for Ice Creamery
Ogilvy Worldwide PR and MaggieMoo’s Ice Cream and Treatery teamed up with a national personal finance publication to pitch a larger story of Tax Day giveaways.
Leah Ingram, founder of the Suddenly Frugal Blog, provides do’s and don’ts for pitching to deal bloggers and discusses which brand deals are blog-able.
Got a story idea that doesn’t quite have the reach and appeal to land top national outlet coverage? Ogilvy PR Worldwide’s Chris Potter provides tips to maximize coverage by incorporating a story as part of a larger trend.
Twitter chats can galvanize your online community with structured conversation, but before launching one first see if you can join in on existing chats.
When Steve Jobs passed away on Oct. 5, 2011, PeopleBrowsr tracked Jobs-related terms on Twitter to see the most tweeted words before and after his passing.
PR News often chronicles PR successes, but often just as much can be learned through failures. Veteran PR pros weigh in on their biggest gaffes and discuss lessons learned from them.
More than 300 communications professionals learned the ins and outs of a variety of digital PR platforms and disciplines, including Twitter, Facebook, SEO, media relations and more at NYC’s Grand Hyatt on Oct. 5.