Case Study: Tech, Playful Pranks and Old-Fashioned Pen & Paper Power New York Public Library’s Plea for More Funds
When the New York Public Library faced the largest budget cut in its history, it was time to turn the page on a new kind of PR campaign.
According to a survey of the Millennial generation’s behavior and habits, today’s young woman is focused less on the "battle of the sexes" and more on individual achievement and satisfaction.
While dealing with a communications crisis may unpleasant, advance planning, skillful execution and honest evaluation could provide the ultimate PR learning experience.
With CSR becoming a big communications buzzword in the last few years, why shouldn’t climate change become a bigger part of the sustainability mix? Organizations large and small are finding that the rewards in addressing the topic outweigh the risks.
Guess what happens when you pitch a b2b editor without first doing homework on who that editor’s audience might be? Silly question? You’d be surprised how often it happens.
While social media and influencer engagement tactics were woven throughout the day at PR News’ How-To Conference, timeless and essential topics like media relations got their due as well.
One in three women surveyed by TNS and Ogilvy PR say that health info they find online does a better job than their doctor when it comes to keeping their family healthy.
In a reputation ranking based on citizenship, governance and workplace practices, J&J was perceived to have the best CSR credentials.
Emerging low-cost methods for press release and news distribution now make it possible to highlight your organization as never before. Press releases are quick, and often easy, to produce and disseminate. That’s part of their …
With public trust in corporations such a hot issue these days, the investor relations function must be in sync with both public messaging about corporate social responsibility as well as internal messaging to employees.