Topics

Indianapolis’ Super Bowl Playbook Includes Social Media

January 24th, 2012 by

A new social media command center in downtown Indianapolis will help the city aid visitors in having a great Super Bowl experience.

How to Write for Journalists and Make Their Jobs Easier

January 23rd, 2012 by

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

Charting the Industry: Bad Rep Makes Consumers Think Twice

January 23rd, 2012 by

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

How to Write for Journalists and Make Their Jobs Easier

January 23rd, 2012 by

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier.

Charting the Industry: Bad Rep Makes Consumers Think Twice

January 23rd, 2012 by

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one.

PR Agencies Report 2011 Revenues to Top 2010 Figures

January 23rd, 2012 by

Agencies were largely in the black in 2011, and most reported increased hiring, according to a Council of PR Firms survey.

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

January 23rd, 2012 by

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

January 23rd, 2012 by

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

January 23rd, 2012 by

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

January 23rd, 2012 by

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.