We asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite.
The disillusionment that results from a recession can destroy the dynamic motivational force of employee pride and hamper a firm’s ability to grow when good times reemerge. Ken Makovsky offers tips on how to prevent that kind of—to use a ’70s term—malaise.
Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor
Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold.
Social/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques.
In a preview of PR News’ Measurement Conference, Weber Shandwick’s Tim Marklein discusses moving beyond AVEs, better integration of online and offline metrics and the challenge of keeping it simple.
Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?
Ericsson, Fujitsu and Google also praised by the environmental watchdog for their green leadership efforts.
Local television news is more effective in engaging viewers’ attention with advertising than other TV program genres and competitive media, says a Hearst Television study.
A new report tracking marketing and advertising finds that account services, public relations and social media are the areas in strongest demand among executives who plan to hire in the first quarter of 2011.
Katie Paine analyzes the fallout around the latest WikiLeaks release, and grades the stealthy whistle-blowing site’s communications vs. the efforts of the U.S. government.