Examine your green claims carefully and do everything you can to avoid the taint of greenwashing. If something is supposed to be "all natural," it had better be truly all natural.
Hundreds of PR professionals got top tips from the experts on a range of digital and social media practices at PR News’ Digital PR Summit in New York. One basic, but crucial, piece of advice from Sarah Evans: Get a social media policy in place.
The finalists of PR News’ Nonprofit PR Awards have set benchmarks for creativity, passion and commitment. PR News will honor their work at a luncheon event in Washington, D.C., on Nov. 3.
Mutual trust and a set of firm ground rules go a long way toward keeping PR and legal counsel on point during a crisis. Having the CEO on board with messaging doesn’t hurt, either.
PR News will honor the Digital PR Awards finalists at a dinner at New York’s Grand Hyatt on October 6.
Radio may not be one of the hot digital platforms, but as one of the oldest communications mediums, it still packs a punch when it comes to reaching target audiences.
Crisis expert Jim Lukaszewski says in the case of management problems, CEOs can’t hide behind corporate responsibility initiatives.
Case Study: Plump Up the Volume: PR Injects Potent Media Outreach Into Campaign to Expose ‘Unnatural’ Poultry Practice
To help protect Foster Farms’ Natural product line, Fineman PR plays up the "plumping" of chicken with salt water by competitors.
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When reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market.