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When the California Milk Processor Board came under fire for its recent ad campaign, it harnessed negative comments to drive discussion and awareness of milk’s benefits.
As a lead-in to his presentation at PR News’ Aug. 9 Facebook Conference, Gary Lee of mBLAST offers some influencer detecting tips for all those who find themselves asking daily, ‘Who is this person talking about my brand—and should I care?’
Linda Musgrove of TradeShow Teacher provides a field guide for PR efforts at trade shows and exhibitions—from wardrobe recommendations to cocktail hour etiquette.
By posting on its own site AP’s story about a lawsuit filed by former players, the National Football League has avoided the stigma of willful obliviousness.
Thought leaders and top communications experts in digital PR will share their success stories and online innovations at PR News’ Digital PR Next Practices Summit in NYC on Oct. 5.
In PR News’ Media Training Guidebook – Vol. 4, top media trainers share the latest insights, tips and checklists to help PR professionals set the agenda in their dealings with the media, stay on message, prep the C-suite for interviews, master nonverbal cues and more.
Once a crisis is over, take a deep breath and relax for one minute—then begin reaching out to stakeholders and reestablishing your brand.
In order to provide an ID fraud tool to the public, ID Analytics did what few companies can: cull compelling research nuggets from its own database of millions of Americans.
â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies, …
Despite the new-age cable news flash, there are plenty of opportunities to place good stories on local TV outlets. Here are three tips for creating pickup-worthy packages.