Case Study: Credit Card Payments Company ‘Runs to the Light’ as Security Breach Puts Reputation and Profits in Jeopardy
Heartland Payment Systems’ willingness to be quick and transparent pays reputation dividends.
PR News quizzes three agency leaders about the economy’s effect on their business, and finds that clients are looking closely at social media—and at costs.
Empowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines.
A comprehensive measurement plan should consist of three parts—gauging the audience’s reactions to a brand before, during and after a campaign.
Having a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training.
The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis.
Entertainment value doesn’t equal PR value in reality shows about public relations agencies, and misleading impressions are bound to result from E!’s new show The Spin Crowd.
Many major brand owners find it difficult to place sustainability at the heart of corporate strategy, even though it is reshaping consumer preferences, innovation and manufacturing.
Communicators should take note as increasing numbers of companies and influential consumers are taking to Apple’s iPad.