The separation of IR and PR is counterproductive to credible, authentic and trustworthy communication.
Go beyond the networking breaks and cocktail gatherings and capitalize on best-of-show award opportunities for positive exposure at trade shows.
At first glance, using Twitter to successfully pitch stories to journalists may seem difficult, but consider that many reporters now have Twitter accounts, and a 140-word pitch isn’t much different than the lead in a press release.
Quick Study: Back to the Drawing Board for Internal Communicators; Majority of Gen Y-ers Consider Cutting the Pay TV Cord
â–¶ Internal Comms Needs Work: According to the first annual Workplace Communications Impact Survey—conducted online in September 2010 and released in June 2011 by Harris Interactive and Yammer Inc. — companies still have a long …
Corporate board members have cited reputational risk as a company’s biggest threat, which should put communicators in the thick of C-suite strategies.
Comprehensive community outreach, a big brand promise and a "handshake" are three of the bold strategies that drive Oregon-based Umpqua Bank’s success.
LEWIS PR’s Adam Singer, a presenter at the PR News Facebook Conference in San Francisco on August 9, says that Facebook must be carefully integrated with other relevant PR channels.
The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows.