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The Renaming Game: Crystal Clear Goals Trump New Business Cards

With their fingers on the pulse of stakeholder awareness, PR professionals are uniquely positioned to be at the forefront of an organization’s name change. | MORE »

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Image Patrol: Southwest Airlines vs. Go Daddy: Proactive Approach Rules Again

The responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade? | MORE »

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Tip Sheet: Business Goals Point Way Toward CSR Success

George Washington University’s Larry Parnell offers up specific examples of companies that carefully match business objectives with CSR goals, resulting in initiatives with lasting value. | MORE »

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Beyond the Media List: Creating High-Value Internship Programs 

Just in time for summer, Ayme Zemke of Beehive PR discusses the importance of goal-setting and providing work focused on building PR skills to benefit both interns and the agencies they serve. | MORE »

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Social Currency: The Revolution Has Been Tweeted 

Clinton Karr of Lewis PULSE PR discusses the transformational power of social media and stresses that organizations can’t afford to not participate. | MORE »

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Seven Keys to CSR Program Success

With corporate social responsibility rapidly becoming a key part in an organization’s strategy, one thing is for sure: Sustainability programs must be sustained to have real long-term success. | MORE »

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Case Study: Levi’s Sustainability Initiative Proves That a Solid CSR Message Does Wash With the Public

In order to curb its environmental impact—one pair of jeans at a time—Levi Strauss and Edelman fashioned a strong consumer call to action driven by influencer identification and online conversation. | MORE »

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Quick Study: Millennials Prefer Change Through Individual Actions; Digital Staffing Flattens in Spring—Agencies Hiring Most

As the economy slowly picks up, major media coverage of the top 100 U.S. corporations (tracked Dec. 2010 – April 2011) is decidedly positive, particularly management-themed stories—despite their low share of voice. Could it be … | MORE »

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How to Increase Visibility via Social Bookmarking

Social bookmarking sites like Delicious and Trunk.ly are, in essence, search engines and should be leveraged in lifting your content’s—and your brand’s—profile. | MORE »

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‘Views’ You Can Lose: Beefed Up Tools Alter Online Video Measurement Goals

As online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success. | MORE »

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