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Case Study: PR in Iraq: Army Corps of Engineers Builds Schools, Goodwill—and Gets ‘Scooped’ by the Enemy

The U.S. Army Corps of Engineers tailored outreach to the Iraqi people about its mission with the aim to educate the community and protect its staff with the help of public affairs specialists.

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Twitter Watch: JetBlue Experiences Clear Cyber Skies After Air Rage

Twitter chatter about JetBlue after the incident with flight attendant Steven Slater was decidedly neutral, and even somewhat positive, in the days after the incident.

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Successful Word-of-Mouth: Cast Out the Hook and Reel Them In

Whether offline, online or both, WOM can pack a punch, and not just for big consumer brands.

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U.S. Executives Question Corporate Green Commitment

Gibbs & Soell’s 2010 “Sense & Sustainability Study" found that only a minority of execs see an overall strong corporate commitment to going green.

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PR News Poll: JetBlue and the Evacuating Flight Attendant

Flight attendant Steven Slater’s angry, dramatic exit from a JetBlue aircraft has resonated with critics of airlines, airline employees and pretty much all working people. In this PR News poll we see how it resonates with PR practitioners.

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Surviving a Social Networking Crisis

In this age of social networking, brand images rise and fall at lightning speed, and just how quickly and strategically a company responds to a Twitter, Facebook or Yelp.com assault makes all the difference.

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PR News Advisory Board: Did HP and APCO Make the Right Move?

Did APCO Worldwide give HP the right advice in the forced resignation of its chief, Mark Hurd? Members of PR News’ Advisory Board weigh in on the crisis.

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Case Study: PR Drives Top-Tier Media Coverage and High Public Awareness of Ford’s Theatre Renovation

The renovation of Ford’s Theatre in Washington, D.C., offered theater management a unique opportunity to reposition the historic landmark as something more than just the place where Abraham Lincoln got shot.

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How to Write Subject Lines That Intrigue, Engage

When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.

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As YouTube Usage Explodes, PR Pros Explore Effective Video Tactics and Tools

PR News asked three YouTube users—two very experienced and one relative newbie—to share ways that they’re leveraging YouTube in their communications programs.

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