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Message Development That Drives Residual Value

The decision has been made – the company will participate in a key message session. Now it’s time to put a plan in place to make the session valuable and effective. There is a great … | MORE »

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New Study: Wealthy Americans Go Green

The majority of wealthy Americans have "green" values, reporting a keen interest in environmental issues and companies that follow a socially responsible path, according to the fifth annual Wealth and Values Survey by PNC Wealth … | MORE »

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Green Agenda: Convert Awareness to Action

As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles. Driving these proposed … | MORE »

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Best Practices for Publicizing an Anniversary on a Limited Budget

When Ruder Finn partnered with Jamestown 2007, the ad-hoc organization created to plan and executive the 400th anniversary of Jamestown, Va., awareness of the historic town was low. In July 2004, the Virginia Tourism Corp. … | MORE »

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Six Tips To Engage Your Audience When Beginning a Speech

Lest you think differently but when giving a speech, the first 15 seconds can be critical in terms of engaging your audience—or not. | MORE »

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Top 10 Arguments for Launching or Continuing Cause-Related Marketing Efforts in a Down Economy

What to tell your bosses when it comes to cause related efforts in a bad economy | MORE »

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Nonprofit Aims to Achieve Green Building Status

Several years ago, American Jewish Committee (AJC) made a commitment to devote resources to become a green agency, beginning with AJC headquarters in New York. This has not been an easy task. The eight-floor building … | MORE »

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13 Tips for Nailing Your Next Media Interview

Getting an interview with the media is often a time-intensive effort consisting of building a story with all the supporting material that you need in order to stand out to a busy reporter. But once … | MORE »

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Marketing Luxury to the Media in a Tough Economy

Withstanding the slings and arrows of a punitive economy is a formidable challenge for marketers across all categories right now. It’s especially so for those who traffic in luxury food or beverage items, be it … | MORE »

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Despite a Company’s Social/Community Priorities, Consumers Also Embrace Profitability

A recent study reveals that a majority of global consumers understand that successful companies need to focus on profitability, their social and community obligations notwithstanding. | MORE »

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