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Proving Value: Measures of Success

By Mark Weiner If "proving value" remains one of PR’s greatest challenges, why do so many people get it wrong? The difficulty may be that values are subjective: They change from organization to organization but … | MORE »

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When Not to Pitch

Every day, public relations professionals pitch stories to media outlets of every stripe. First, the bad news: The vast majority do not succeed in generating coverage. Editors, producers and reporters are constantly overwhelmed with requests … | MORE »

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Board of Directors Paying More Attention to CSR Opportunities

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine. … | MORE »

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Dare To Be Different and Get the Attention You Want

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your … | MORE »

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Introducing the 2009 PR News CSR Award Winner in Media Relations

Winner: Coca-Cola Enterprises Campaign: Coca-Cola Enterprises External Communications Plan for the 2008 National Political Conventions During the 2008 presidential campaigns, environmental issues were top concerns for both voters and candidates. To put those words into … | MORE »

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2009 PR News CSR Award Winner: Diversity Communications

Following is this year’s PR News CSR Award Winner in the category of Diversity Communications. | MORE »

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2009 PR News CSR Award Winner: Corporate-Community Partnership

Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.  | MORE »

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Media UNTraining:  Avoiding ‘Overprocessed’ Media Images  

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s … | MORE »

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2009 PR News CSR Award: Green PR Campaign

Following is this year’s winner in PR News CSR Award category of Green PR Campaign. Edelman and Brita for BritaFilterForGood: Better Waste, Less Waste 2007-2008 Due to its anti-environmental impact, many American consumers as of late have experienced … | MORE »

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2009 PR News CSR Award: Employee Relations

Deloitte for "We Are Defined by Our Responsibilities" On August 29, 2007, Deloitte’s board approved an official corporate responsibility policy, which formally proclaimed the company’s commitment to "promote human dignity and ethical behavior, advance learning … | MORE »

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