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Measuring Social Media: More Than Fans and Followers

It’s the age-old question that still stumps many PR professionals: What’s the most accurate way to measure public relations? It’s relatively easy to count numbers of clips, but that doesn’t reflect the full scope of a public relations initiative. The hard part is accounting for the intangibles, such as swaying public opinion. | MORE »

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How Not to Create a Crisis: Countering Online Criticism and Avoiding the Streisand Effect

You will consistently have clients that are criticized online, either directly or through Web sites like VerizonSucks.com. When they ask you, or more likely ask their lawyers to try and suppress that speech, you have to be able to advise your client of the consequences.

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Countering Online Criticism and Avoiding the Streisand Effect

This is the story of a murder and the unfortunate public relations consequences of such. In your entire professional life as a PR person, you will probably never find yourself representing a murderer wanting to clear their name. | MORE »

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Considering Pro Bono Work?

Steve Cody, managing partner at Peppercom, reveals five key questions to consider before taking on pro bono work. | MORE »

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Agency Beats the Odds in Helping Lebanese Child With Medical Difficulties

Organization: ALO Cultural Foundation Agency: Unique Image Timeframe: Oct. 2006-Present As PR becomes more of an integral part of organizations’ strategic business plans, proving PR success is tantamount. While ROI is a prevalent measurement (and … | MORE »

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Tying PR With Sales: New Techniques Create Better Results

PR practitioners have long sought to prove their worth to the C-suite by generating return on investment. To this day, the primary way for PR pros to demonstrate ROI is through sales. | MORE »

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10 Tips for a Better PR/Customer Service Link

Sam Ford, director of customer insights at Peppercom, offers tips for better PR/customer service interaction. Among them: Challenge upper management to think about how to better integrate the two units. | MORE »

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Being Good to the Environment is Good for Business

How going green can reap positive benefits for your bottom line. | MORE »

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Creating a Clear Voice to Avoid Red Flags in Building Your Green Reputation

For those not experiencing eco-angst or green fatigue, have you considered that first impression when you enter a green conversation? Are you prepared for how it may affect your reputation as well as those of your clients? | MORE »

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Big Shift in PR Pros’ Perceptions and Use of Releases

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform.

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