Topics


avatar

Keys to Gaining Customers’ Trust Online

The social media revolution has toppled traditional models of brand building and reputation preservation. It has also forced brand leaders to recalibrate their approaches to building trust among customers. According to Bob Pearson, president of … | MORE »

Comments Off

avatar

PR Prescription for Healthy Media Relations

Are you frustrated in your dealings with media? Are you becoming ill because you cannot achieve positive media coverage or a single media placement? If you responded YES, then the “PR Doctor” is recommending a … | MORE »

Comments Off

avatar

Road Trip: Making the Most of Trade Shows and Industry Events

Industry trade shows and conferences are an excellent way to increase your organization’s visibility, and to network with important customers. But with the rising cost of travel and diminishing marketing budgets thanks to the current … | MORE »

Comments Off

avatar

The C-Level Votes for Web Ads

Forbes ’ 2009 Advertising Effectiveness study is out, and it shows that advertisers consider digital media an increasingly valuable avenue for improving brand perception. | MORE »

Comments Off

avatar

Online Newsroom Access a Must for Journalists

The results of TEKgroup International’s annual Online Newsroom Survey show that online newsrooms have become indispensable resources for journalists in their reporting of corporate news. | MORE »

Comments Off

avatar

E-Mail Marketing’s Untapped Potential

A recent survey conducted by Internet Retailer suggests that although revenue numbers for retailers are down, sales conversion rates for e-mail marketing tactics rose for nearly a quarter of those surveyed, while more than half of the respondents reported little to no change. | MORE »

Comments Off

avatar

The 5-Step Communications Measurement Scorecard

When trying to prove PR’s contribution to overall organizational success, it is wise to focus on how you can use PR planning to accelerate the accomplishments of your goals and objectives. According to Kathy Collins, … | MORE »

Comments Off

avatar

8 Green Marketing Ideas For Your Business

Everywhere your turn, there’s talk about the environment and how businesses need to be socially responsible to minimize their impact on the environment. Finally, the earth we take so much from is going to be … | MORE »

Comments Off

avatar

Case Study: Intel Energizes Its CSR Commitments, Focusing on Four Causes to Spread the ‘Good’ Word

As the world’s leader in silicon innovation, Intel Corp.’s products and services impact the lives of individuals and communities around the world every day, often in ways that go unnoticed. Just as its | MORE »

Comments Off

avatar

ASSESSING YOUR ORGANIZATION’S RISKS

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in … | MORE »

Comments Off