To build enduring relationships in the digital front, provide your audience with a stake in participating with your brand.
Day three of the IABC World Conference found delegates diving into key PR strategies and tactics to improve their brands.
Keep your site from growing stale by adhering to a checklist that spans your site’s offerings, from branding to social networks and copy editing.
Quick Study: Global Communication Functions Becoming the Norm; Customer PR Drives 20% of Trust in Companies
â–¶ It’s a Small PR World: Communications is going global, finds a study by the Public Relations Global Network. The survey of 206 comms executives across six continents finds seven out of 10 saying their …
Working with online paid brand advocates without awareness of the Federal Trade Commission’s prior activity can open up your company to liability.
Marketing and communication executives are going global, with seven out of 10 saying their organizations currently have, or will have in the next five years, a global communications/marketing function.
Just because your pro bono efforts are free, doesn’t mean they shouldn’t be effective. Janel Patti of The Marcus Group provides 12 steps to maximize your not-for-profit endeavors.