Topics


avatar

Selling Idea of Digital Integration to Risk-Averse Senior Execs

Senior business executives’ continued haphazard approach to digital communications lends significant credence to the old saying, "The more things change, the more they stay the same." After all, the present time will surely be remembered … | MORE »

Comments Off

avatar

New Study: Executives Seek New Business Opportunities in a Carbon Constrained Economy

As companies around the world prepare for a carbon-constrained economy, business leaders are increasingly employing Green IT strategies in efforts to cut carbon emissions. | MORE »

Comments Off

avatar

Rethinking CSR

The recent upswing in corporate social responsibility has been a mixed blessing for both practitioners and policy makers.

 | MORE »

Comments Off

avatar

Pitch-Perfect Media Relations Gives PR a Head Start in Tough Economy

By Brian Parrish Early in their careers, successful public relations practitioners master the balancing act necessary for effective media relations: reconciling their clients’ messaging needs with publications’ editorial requirements. Even in the best of times, … | MORE »

Comments Off

avatar

Better Safe Than Sorry: An Internal Branding/Employee Relations Campaign Puts Safety First

Company: Worthington Industries Agency: Fahlgren Mortine Timeframe: 2007 Since 1955, Worthington Industries, a metal processing company based in Columbus, Ohio, and its employees have lived a philosophy based on what they call the "Golden Rule" … | MORE »

Comments Off

avatar

The PR News Interview: Don’t Ask Permission to Measure…and Other Advice for PR Pros

Johna Burke, Vice President at media monitoring and measurement company BurrellesLuce, is not one to pull the punch. When it comes to measuring communications activities, while there are short cuts to getting the top-line results, the best PR includes qualitative analysis that takes time and perspective. And when it comes to work/life balance, Johna is also a proponent of putting away the BlackBerry and re-energizing for the greater good of your company and your clients. PR News Group Publisher Diane Schwartz recently spoke with Johna from her Arizona office to discuss measurement challenges, the quest for a standard, and why bloggers cannot be ignored. | MORE »

Comments Off

avatar

The PR News Interview: Don’t Ask Permission to Measure…and Other Advice for PR Pros

Johna Burke, Vice President at media monitoring and measurement company BurrellesLuce, is not one to pull the punch. When it comes to measuring communications activities, while there are short cuts to getting the top-line results, the best PR includes qualitative analysis that takes time and perspective. And when it comes to work/life balance, Johna is also a proponent of putting away the BlackBerry and re-energizing for the greater good of your company and your clients. PR News Group Publisher Diane Schwartz recently spoke with Johna from her Arizona office to discuss measurement challenges, the quest for a standard, and why bloggers cannot be ignored. | MORE »

Comments Off

avatar

Online Video Consumption Rises at Work

New Year Brings Wary Ad Forecast: According to a new report by FitchRatings, the projected contraction in output among the major advanced economies will represent the steepest decline since WWII, with GDP in the U.S. … | MORE »

Comments Off

avatar

Key Performance Indicators

Knowing what to measure is critical to any PR measurement program. Yet what is important to one client may have little significance for another. Following is a focused list of key performance indicators (KPIs) that … | MORE »

Comments Off

avatar

Social Media ROI

Not a day–or, if you are on Twitter, not an hour–goes by without discussion about how social media is changing our business. Depending on whom you listen to, its impact on communications is either revolutionary … | MORE »

Comments Off