In today’s world of shrunken budgets, journalists are often covering multiple beats and using new mediums to receive pitches. Southwest Airlines’ Whitney Eichinger lays out five strategies to make your pitch soar above the din.
Fortune 1000 executives and the general public alike are unconvinced that corporate America is "going green," as insufficient returns and a lack dedicated C-suite positions hamper efforts.
American adults are relying on mobile phones and tablets more than ever to keep up with community happenings, creating real time opportunities for news providers.
John Friedman of the SBNOW offers tips on how to take a strategic approach to your organization’s philanthropic programs.
Crystal clear goals, authenticity and a consistent strategy are some of the rules PR pros must follow when communicating good corporate citizenship practices.
Often overshadowed by the deal and the deal-makers involved, mergers and acquisitions communications nonetheless can make or break the success of a marriage between two cultures.
For PR pros, leveraging controversy can be a dangerous game. Communicators need to be able to balance the need for visibility with interesting yet responsible PR tactics.
Public affairs pros take note: More industries are banding together to protect their mutual interests, writes Derek M. LaVallee, making advocacy work more complicated yet ultimately more powerful.
Case Study: The Pop Heard Round the World: Global Media Pushâ€¨ Propels Bubble Wrap’s 50th Anniversary Celebration
How do you give proper props to packaging material? If it’s the iconic brand Bubble Wrap, you get the media’s attention through a clever press kit and knowledgeable spokespeople.