How to tell an authentic environmental story without resorting to greenwashing
According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise.
With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy …
Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your …
The PR/communications profession as a whole seems to have come a long way in understanding the value of measuring and analyzing the effectiveness of their media relations efforts—this according to the results of the PR News/Cision Media Measurement survey. The results also shed light on the various aspects of media measurement that are increasingly viewed as important.
How PR professionals can secure C-suite buy-in for CSR initiatives
Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics.
A new survey reveals how PR professionals are "measuring up" (no pun intended) when it comes to leveraging metrics to track ROI.
By now, everyone has heard about David Letterman’s late-night dalliances with female staffers on his show. His fellow funny men, from Jimmy Kimmel to Conan O’Brien, have all piped in with their comedic two cents. Helene Solomon, CEO of Solomon McCown & Company, gives a communicator’s perspective about why Letterman will survive this image crisis.
How Aflac elevated its cause branding campaign to a higher level