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Add Some Conflict to Make Your PR Programs Pop

December 6th, 2011 by

Looking for an instant jolt for your PR initiatives? Pick a fight, says author George Torok.

Add Some Conflict to Make Your PR Programs Pop

December 6th, 2011 by

Looking for an instant jolt for your PR initiatives? Pick a fight, says author George Torok.

Leverage the Power of Fan Sites for Truly Rabid Engagement

December 6th, 2011 by

MWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds.

Tip Sheet: Slow and Steady Wins Race in PR Measurement

December 5th, 2011 by

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Tip Sheet: Slow and Steady Wins Race in PR Measurement

December 5th, 2011 by

The overarching theme of November 2011’s IABC/PRIME measurement conference? Research, measurement and evaluation capabilities are within reach and budget of all communicators.

Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

December 5th, 2011 by

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

December 5th, 2011 by

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.

Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger Crowd

December 5th, 2011 by

To lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites.

Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat

December 5th, 2011 by

There are five key questions to ask to determine if you are measuring your social media activity effectively.

Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs

December 5th, 2011 by

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction… Continued