Topics

9 Tips to Leverage the Power of LinkedIn

October 28th, 2011 by

Krista Canfield, senior manager of consumer PR at LinkedIn, provides some tips and statistics to help you make the most of the professional social networking platform.

Full-Service Firms Trump Digital-Only

October 28th, 2011 by

Full-service firms with strong digital skills that work in traditional media platforms are in greater demand than digital-only firms, which most doubt will survive long-term.

Social Content Stokes Spending

October 28th, 2011 by

Exposure to social media not only has a major sales affect when combined with other types of media, but may also shift an individual’s perception of a brand.

PR Divided on Value of Graduate Degrees

October 27th, 2011 by

Despite a dramatic increase in the number of PR graduate programs in the U.S. since 2000, the PR industry is split on whether a master’s degree is important for hiring decisions.

How Current Trade Show Trends Can Impact PR Initiatives

October 27th, 2011 by

To pique the interest of both trade show attendees and media, exhibitors must stand out from their competition by utilizing new technology and providing unique services to visitors.

How Current Trade Show Trends Can Impact PR Initiatives

October 27th, 2011 by

To pique the interest of both trade show attendees and media, exhibitors must stand out from their competition by utilizing new technology and providing unique services to visitors.

Can Olympus’ Newest Leader Restore Confidence?

October 26th, 2011 by

In light of a series of managerial changes and puzzling acquisition figures, Olympus has found itself in a struggle to keep both investors’ and the public’s confidence.

No Bobbling From Ben & Jerry’s

October 26th, 2011 by

When its newest flavor, Schweddy Balls, provoked a boycott, Ben & Jerry’s chose a do-it-yourself method to get its product to supportive consumers.

Poll: Proving PR’s Worth Remains a Measurement Challenge

October 26th, 2011 by

Obtaining the support of senior executives and proving PR’s contribution to a company’s business objectives is a crucial skill which eludes many PR practitioners.

Seeking to Break Political Fall, Obama Opens Tumblr Account

October 25th, 2011 by

With approval numbers low across the board and the economy at a standstill, is the Obama campaign’s effort to reach young voters via cool social media platforms too little, too late?