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Blocking Employee Use of Social Media? It’s Time to Rethink Why

November 9th, 2011 by

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

Blocking Employee Use of Social Media? It’s Time to Rethink Why

November 9th, 2011 by

Matthew Deffebach of Haynes and Boone puts employers’ fear of social media under the microscope.

10 Internal Engagement Principles for CSR Initiatives

November 9th, 2011 by

Internal engagement is a critical driver of CSR programs, says Deloitte’s Jack McFadden, who offers up some CSR buy-in basics.

Virgin America Plays It Too Cool With Angry Customers

November 8th, 2011 by

Virgin America’s transition to a new reservation system has been anything but smooth.

Marriott Books Room for Customer Reviews on its Own Site

November 7th, 2011 by

Taking some engagement cues from Yelp and TripAdvisor, Marriott will soon allow its customers to post reviews on its site.

Tip Sheet: Avoid the Traps of Greenblushing and -bashing

November 7th, 2011 by

Communicators of CSR efforts already have greenwashing to worry about—how about two more potential PR minefields?

Nearly Half of Employers Unhappy With Worker Performance

November 7th, 2011 by

While many business leaders report being unhappy with team members’ performance, those who are satisfied attribute success to one-on-one communication.

Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

November 7th, 2011 by

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.

Sustainability Stagnant in Packaging

November 7th, 2011 by

After a five-year trend of increased sustainability and innovation in the packaging sector, the emphasis on sustainability has slowed thanks in large part to harsh economic conditions.

Case Study: A Needle in a Haystack: PR Outreach Drives Global Search for Progeria Sufferers in Race for a Cure

November 7th, 2011 by

Comprehensive local media outreach in 10 different countries helped find 24 undiagnosed sufferers of the devastating premature aging disease.