Unlike their B2C counterparts, B2B communicators must extend CSR messaging beyond direct stakeholders. Yet they do have a major theme in common: Ultimately, good citizenship is good for business.
There is probably a PR discipline no more challenging—or more important—than measurement. PR News spoke to a variety of experts to find out what their measurement strategies and priorities are for this year.
Whether you choose to join the social media conversation or not, it is happening. The question, asks Sustainable Business Network co-founder John Friedman, is do you prefer it to go on with or without you?
Americans with higher household incomes tend to use the Internet more often, and have more of a variety of tech gear to access the Web than those in lower income brackets.
CRM and customer service teams are lagging in the adoption of social media strategies, says a study. Just a quarter of customer service teams could ID where customers were "talking" about them.
Increasingly interested in purchasing organic products, consumers are holding those brands to higher standards—and are asking for independent certification of natural products.
Marketers have an optimistic outlook on the new year, with half of businesses planning to increase their budgets.
While consumers are increasingly engaging with brands through social media, the vast majority of companies do not use social media to gather customer feedback.
As organizations and their employees ramp up social media outreach, PR communicators will have to come up with ways to better archive what could be thousands or even millions of posts in a year.