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Basic Components of a Qualitative Measurement Program

Following are key best practices to setting up an effective media measurement program: | MORE »

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Taming theSocial Media Beast in the Midst of a Crisis

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest … | MORE »

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Volunteerism Unfazed by Recession

Even during a time of a prolonged recession (sorry Newsweek), volunteerism remains strong says new report. | MORE »

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Promoting HR-PR Integration via Internal Metrics

Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and … | MORE »

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‘Green-back’: Does the Environment Sell in Investor Communications?

Financial communications have typically been focused on messages that support return on shareholder equity (ROE). Does the environment have a place in this type of communication? Increasingly, the answer appears to be “yes.” Just this … | MORE »

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How To…Media Train C-Suite Executives

Never have the stakes been higher for managing a brand’s perception or for effectively stating your market position in a way which confers trust and credibility while also establishing product distinction. And, for marketing managers … | MORE »

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Women Bloggers Gaining Clout

A recent survey reveals that female bloggers are becoming increasingly influential for PR pros; but don’t assume that all female bloggers are "mommy bloggers." | MORE »

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How To Media Train C-Suite Executives

Four best practices to help whip your C-Suite execs into tiptop media-friendly shape: | MORE »

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Giving Something Back

Why being charitable can be a big boost to your company’s bottom line. | MORE »

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Measuring Employee Recognition for Maximum Results

Management teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in … | MORE »

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