Topics

One Login, Lots of Data: Google’s Simplified Privacy Policy

January 25th, 2012 by

Google has simplified its privacy policy to make for one experience across its products, helping the company better understand users’ Web tendencies.

4 Key Strategies to Effective Employee Crowdsourcing

January 25th, 2012 by

Looking for a way to boost employee engagement on the cheap? Look no further than internal crowdsourcing, but be sure to be transparent and inclusive in your approach.

Top 5 Digital Skills PR Leaders Need to Master

January 24th, 2012 by

CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management?

A Cautionary Tale About Promoted Tweets, Courtesy of McDonald’s

January 24th, 2012 by

McDonald’s has demonstrated the power of promoted tweets tied to hashtags—and this power can be dark and menacing indeed.

4 Tips for Great Storytelling: For Public Relations and Life

January 24th, 2012 by

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.

4 Tips for Great Storytelling: For Public Relations and Life

January 24th, 2012 by

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.

Indianapolis’ Super Bowl Playbook Includes Social Media

January 24th, 2012 by

A new social media command center in downtown Indianapolis will help the city aid visitors in having a great Super Bowl experience.

PR News Q&A With Christopher Lagan: Beware of Using Facebook as Push Tool

January 24th, 2012 by

PR News Digital PR Summit speaker Christopher Lagan of the U.S. Coast Guard shares tips on how to increase engagement and protect your credibility on Facebook.

PR News Q&A With Christopher Lagan: Beware of Using Facebook as Push Tool

January 24th, 2012 by

PR News Digital PR Summit speaker Christopher Lagan of the U.S. Coast Guard shares tips on how to increase engagement and protect your credibility on Facebook.

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

January 23rd, 2012 by

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.