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Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects.
While the Flip may be no more, new, affordable video technologies have come to the forefront. However, compelling content is still the main ingredient.
Privacy concerns, boredom and a distancing from "superficial" contacts has led some some users to visit social media sites less frequently.
Dane Frederiksen, principal at Digital Accomplice, provides five tips for using video content to boost your PR efforts.
Whether or not Google+ will ultimately challenge Facebook’s social media domination, PR professionals should take careful note of the new platform—which has seen record adoption rates.
While Google still hasn’t released brand pages for its highly touted Google+ platform, PR pros need to be able to hit the ground running once they’re made available. Weber Shandwick digital community manager Marcy Massura provides four starting points for orientation.
While most company executives maintain that their organization has a crisis plan in place, less than a third feel confident in their company’s ability to adequately respond during a crisis.
Mindy Finn, partner at political communications firm Engage, provides five integral components for a modern public advocacy campaign, including social media initiatives and influencer targeting.
Forecasting not only puts a PR agency on the right business track, it is a powerful communications tool in itself.