A lot of green terms get tossed around, but do you really know what you’re referring to when you use the term "carbon offset"? Here’s a brief green vocabulary to help CSR communicators tell a compelling story that resonates with an environmentally conscious audience.
Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy.
Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey.
Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place.
Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products
In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points.
President Obama has a long road ahead to reelection if the economy stays the same; here’s expert advice on moving the comms needle when the odds are against you.
Conventional wisdom says B2B communicators are behind the curve when it comes to crisis response—here are four examples of enterprise crisis comms that disprove that theory.
In the aftermath of the Casey Anthony murder trial, a PR firm is offering pro bono services to the jurors to help them deal with the media.