Today, not only is every company a media company; every person is a media channel. Communications executives need to engage them directly in permission-based interactions, where the benefit to the customer is always put before the benefit to the company.
Twitter is being used by scores of companies to engage clients; below are some of the top brands that are effectively utilizing the social media phenomenon.
A company’s visibility is important in building a brand, however, it’s the online visibility of the company that sets it apart from the competition.
Why it’s important to leverage sustainability for your organization in ways other that affect the bottom line.
The advent of social media has fueled the rise of citizen journalists, which is changing the face of the news landscape.
Following are key best practices to setting up an effective media measurement program:
By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest …
Even during a time of a prolonged recession (sorry Newsweek), volunteerism remains strong says new report.
Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and …
Financial communications have typically been focused on messages that support return on shareholder equity (ROE). Does the environment have a place in this type of communication? Increasingly, the answer appears to be “yes.” Just this …