Topics

Management POV: Communications and the Revolving Executive Door

November 21st, 2011 by

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

Don’t Fear Quantitative Information—Put It to Work for Your Clients

November 21st, 2011 by

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

Management POV: Communications and the Revolving Executive Door

November 21st, 2011 by

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

Don’t Fear Quantitative Information—Put It to Work for Your Clients

November 21st, 2011 by

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

Five Ways to Support—and Strengthen—Internal Advocates

November 21st, 2011 by

Your internal audience can be the greatest resource for telling your organization’s story. Here’s five tips for encouraging employees to create stories that can help capture the essence of your company.

Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

November 21st, 2011 by

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.

Five Top Metrics You Should Be Tracking on Facebook

November 21st, 2011 by

Joe Ciarallo, VP of Buddy Media, lays out five of the most important social data points to track to help make the most of your PR efforts on Facebook.

Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

November 21st, 2011 by

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.

Kardashians Backlash: Is Occupy E! Next?

November 18th, 2011 by

The Occupy movement is ushering in a new era of audience engagement, as the wellspring of anger in the general populace finds a new target—cable network E!.

Have You Analyzed Your Facebook Strategy Lately?

November 18th, 2011 by

With so many ways to engage and interact with a community on Facebook, it’s easy for a brand to lose track and leave fans by the wayside. Here are some tips to keep in mind so you don’t.