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A new chain of grilled cheese restaurants is decidedly high-tech, integrating mobile ordering and QR codes. As a PR pro, how are you doing with mobile?
While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results.
Qantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest.
Levick Strategic Communications VP Patrick Kerley prescribes five steps for PR pros to follow when developing apps on behalf of clients or organizations.
Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use.
Security attacks through social networks are becoming more prevalent despite an increase in users changing their privacy settings. Will social PR campaigns be less effective because of this?
This list from I Love Rewards recognizes the top employers that have built workplace environments that cultivate employee engagement.
Don’t be overwhelmed by keeping tabs on your media coverage on a worldwide basis—follow these steps instead.