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Managing Issues to Protect Reputation & Build Brand Equity

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed … | MORE »

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Social Media: A Company’s Asset or Liability?

Major companies are taking a serious look at the security risks the use of social media can have on their success. Below we share with you the results of a study that takes a closer look at the views of top management teams. | MORE »

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Trust in Biz Takes a Turn—for the Best

Each year, the annual Edelman Trust Barometer takes the pulse of informed publics’ confidence in public and private institutions worldwide. In January 2009, the research revealed the lowest trust levels in its 10-year history—likely a … | MORE »

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BEST PRACTICES FOR LAUNCHING AN ENVIRONMENTAL STEWARDSHIP CAMPAIGN

Drawing on the resounding success of the Wolf Trap Foundation/Booz Allen Hamilton team’s environmental stewardship campaign, Booz Allen associate Katrina Tavanlar offers the following best practices to communications professionals attempting similar initiatives: • Seek active … | MORE »

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Case Study: A Corporate-Nonprofit Partnership Marries Environmental Awareness with Performing Arts

Nonprofit: Wolf Trap Foundation for the Performing Arts Corporate Partner: Booz Allen Hamilton Timeframe: 2007-ongoing Wolf Trap Foundation for the Performing Arts has a long history of eco-friendliness, supported largely by its partnership with the … | MORE »

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What to Wear for an On-Camera Interview

Tips on how to look your best wardrobe-wise when doing an on-air interview. | MORE »

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Best Practices for Launching an Environmental Stewardship Campaign

Following are several tips that will help you craft an effective program. | MORE »

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Listening to Customer Complaints…

For many big brands, the value of social media is about creating a more personal and tighter connection with their customers.  However, getting closer to your customers exposes all the flaws in your relationship.  For many brands with perpetual service problems, or the public perception of service problems, social media quickly becomes all about customer service, as seen by Comcast or H&R Block. | MORE »

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Tips for Improving Media Relations to Meet PR Goals

Following are a four tips to maximize your media relations efforts while meeting your PR objectives: | MORE »

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Best Practices to Leverage Keyword Insights

When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices: | MORE »

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