The responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade?
George Washington University’s Larry Parnell offers up specific examples of companies that carefully match business objectives with CSR goals, resulting in initiatives with lasting value.
Case Study: Ditch the Spritz: PR Moves a Taboo Women’s Topic Into The Pop Culture Realm With Help From Whoopi
Light bladder leakage is an uncomfortable topic to be sure, but Marina Maher Comms and Kimberly-Clark put LBL out front in a successful positioning of the Poise brand.
Just in time for summer, Ayme Zemke of Beehive PR discusses the importance of goal-setting and providing work focused on building PR skills to benefit both interns and the agencies they serve.
Clinton Karr of Lewis PULSE PR discusses the transformational power of social media and stresses that organizations can’t afford to not participate.
With corporate social responsibility rapidly becoming a key part in an organization’s strategy, one thing is for sure: Sustainability programs must be sustained to have real long-term success.
As online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success.
In this excerpt from the new PR News’ Top 100 Case Studies in PR, Vol. 5, the Earth Advantage Institute builds its green cred through extensive stakeholder research and laser-focused media outreach.