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How to Craft Verbal ‘Keepers’ and Trim the Messaging Fat

Short and active snippets of information are key to crisp communications, and to a much longer career as a PR professional. Here are some examples of "keepers" and their dull counterparts.

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Case Study: Defining Moment—At Depth of Recession, GE’s CEO Stands and Delivers Powerful Speech at West Point

GE’s Jeff Immelt’s 2009 leadership speech was effective in reaching a number of audiences, including the attending Army cadets, his corporate peers, government officials and GE employees.

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Non-Corporate Public Affairs Pros Use Social Media More than Corporate Counterparts

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News.

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Crisis Litigation: You Can’t Just Tell Your Story in Court

Given the power of blogs and other social media channels, crisis expert Richard Levick writes that it’s critical that organizations have a digital-savvy litigation communications team in place.

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Belonging Big in Building Social Capital, But Is It Enough?

"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured?

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Press Conference Confusion: Learn From Media Relations Mistakes

An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future.

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Beer and Politics: Latch Onto an Issue That Resonates

The American Beverage Institute’s communications team offers tips for scanning the media for news hooks for one’s own messages.

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PR Pros: Social Media as a Bottom-Line Business Driver Still a Work in Progress

B2B communications leaders say they use social media as a conversation tool, but some reveal that directly linking the platform to bottom-line results has yet to be realized.

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True Green: Follow the FTC’s Latest Guidelines

Looking to get a green product out into the market? Follow the FTC’s recently revised green guidelines to avoid making false green claims.

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Translating Complex Science Topics Is Really an Art

To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals.

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