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Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

November 21st, 2011 by

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.

Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

November 21st, 2011 by

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources.

Need a Powerful Army of Advocates? Think ‘Inside’ the Box

November 21st, 2011 by

Just as the role and definition of a journalist is changing today’s hyper-communication environment, an organization’s internal advocates can and should be groomed to help serve as company storytellers.

How to Make a High-Tech Topic Go Mainstream

November 21st, 2011 by

Pitching technical products to the media doesn’t mean just speaking in layman’s terms, it requires packaging information in digestible form for both the reporter and his/her audience.

Management POV: Communications and the Revolving Executive Door

November 21st, 2011 by

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

Don’t Fear Quantitative Information—Put It to Work for Your Clients

November 21st, 2011 by

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

Management POV: Communications and the Revolving Executive Door

November 21st, 2011 by

When senior executive transitions occur, it’s up to the communications team to guide the exit and maintain confidence among executives, employees, shareholders and the media.

Don’t Fear Quantitative Information—Put It to Work for Your Clients

November 21st, 2011 by

In addition to being masters of words and language, PR pros need to embrace quantitative information to turn data into meaningful information.

Five Ways to Support—and Strengthen—Internal Advocates

November 21st, 2011 by

Your internal audience can be the greatest resource for telling your organization’s story. Here’s five tips for encouraging employees to create stories that can help capture the essence of your company.

Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

November 21st, 2011 by

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle.