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PR News Measurement Hall of Fame: Past and Future Leaders

We present PR News’ Measurement Hall of Fame inductees, class of 2011: Frank Ovaitt, Tim Marklein, Donna Coletti, Kathy Collins and Dr. James  Grunig. All will be honored at the March 1 PR Measurement Conference in Washington, D.C. | MORE »

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Fanning the Media Flame After the First Spark Fades

Tying a media relations campaign to the launch of a high-profile product like the iPad might have some built-in limitations when it comes to buzz, but there are ways to extend its lifespan. | MORE »

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Big Brands Underuse Facebook, Local Merchants Signing On

Top brands remain cautious about soliciting audience engagement on Facebook, while smaller companies can’t resist the low cost of marketing on the social network. | MORE »

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What Is Influence—and How Do You Separate the Voices That Matter From the Digital Noise?

PR practitioners are drowning in the data of a million voices. PR Measurement Conference speaker Gary Lee of mBLAST lays out some essential steps to follow to find those influencers who have the most impact on your brand. | MORE »

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CMOs Take Optimistic View of the Economy

A Duke University and American Marketing Association study also says spending on social marketing continues on an upward trend. | MORE »

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More Than Two-Thirds of Businesses Plan to Increase Sustainability Commitment

According to MIT Sloan Management Review and The Boston Consulting Group, 70% of sustainability "embracers" say their organizations have a competitive edge on their rivals. | MORE »

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Imperatives for Successful Change Management Initiatives

Pecchia Communications’ Dan Pecchia lays out some guidelines for communicating changes in top management at an organization. | MORE »

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Tip Sheet: In a Time of Change, PR Pros Must Be the Agents

As seismic changes occur abroad and at home, PR pros must become strategic, long-term planners to make sure they continue to play important roles in their organizations. | MORE »

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Case Study: Lockheed Missile Group Launches Peer-Driven Employee Recognition Program—Results Hit the Stratosphere

Facing a possible staffing shortage of epic proportions at the end of this decade, Lockheed Martin recognized the need to praise its employees’ good work—or risk losing them. | MORE »

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Quick Study: Businesses Strengthening Sustainability Commitment; Economy Excites CMOs—Social Media Budgets to Rise

â–¶ Sustainability Steps Up: More than two-thirds of businesses are strengthening their commitment to sustainability, according to a new study by MIT Sloan Management Review and The Boston Consulting Group. The study found that 69% … | MORE »

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