The PR/communications profession as a whole seems to have come a long way in understanding the value of measuring and analyzing the effectiveness of their media relations efforts—this according to the results of the PR News/Cision Media Measurement survey. The results also shed light on the various aspects of media measurement that are increasingly viewed as important.
How PR professionals can secure C-suite buy-in for CSR initiatives
By now, everyone has heard about David Letterman’s late-night dalliances with female staffers on his show. His fellow funny men, from Jimmy Kimmel to Conan O’Brien, have all piped in with their comedic two cents. Helene Solomon, CEO of Solomon McCown & Company, gives a communicator’s perspective about why Letterman will survive this image crisis.
The following techniques will help you or your client deliver your messages during an interview while deflecting sensitive questions.
How Aflac elevated its cause branding campaign to a higher level
TAKING A CAMPAIGN FROM BIG TO BIGGER WITH A FRIENDLY RIVALRY, A SUSTAINABLE HOOK AND A THIRD-PARTY SUPPORTER
The story of Aflac’s Boston district manager Steve Karas donating bone marrow to save a young boy’s life is poignant in and of itself, but company’s PR team needed to elevate it to a larger …
Company: Aflac Agency: Fleishman-Hillard Timeframe: 2008-ongoing When news that Aflac employee Steve Karas’ bone marrow donation saved the life of a young boy living near New York reached the company’s corporate public relations team, the …
PR measurement is an issue for both the big and the small. Many organizations can benefit from public relations and not all of them are huge corporations with massive budgets. Those with more modest budgets can gain a lot from the value and cost-efficiency of PR, but measurement is one area where small to midsize clients are not getting as much as they could out of their PR efforts.
What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting …
Bolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.