Topics

Case Study: Intel Amplifies Tech Brand Messaging, Gains Third-Party Credibility via Intel Advisors Influencer Group

November 14th, 2011 by

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.

Case Study: Intel Amplifies Tech Brand Messaging, Gains Third-Party Credibility via Intel Advisors Influencer Group

November 14th, 2011 by

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.

Agency-Client Measurement Bond: Metrics Success a Two-Way Street

November 14th, 2011 by

While there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities.

Tip Sheet: Content Fusion Keeps News Releases Alive

November 14th, 2011 by

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

Holiday Jeer: Retailers Take Heat Over Black Friday Encroachment

November 14th, 2011 by

Retailers have been opening for business earlier and earlier on Black Friday—and now, some are even opening on Thanksgiving night. One Target employee’s online petition could lead to some consumer unrest.

Tip Sheet: Content Fusion Keeps News Releases Alive

November 14th, 2011 by

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

Flesh Out the Real Deals: Follow the Five Rules of Influence

November 14th, 2011 by

Gary Lee, CEO of mBLAST, provides five tips to cut through the clutter of the social Web and figure out who is influencing your market.

PR News Q&A With Bonin Bough: Is Your Organization Digitally Fit?

November 11th, 2011 by

Bonin Bough, global head digital for PepsiCo, will present the opening keynote at PR News’ Facebook Conference on Dec. 1 in Washington, DC. He offers a preview in this Q&A.

PR News Q&A With Bonin Bough: Is Your Organization Digitally Fit?

November 11th, 2011 by

Bonin Bough, global head digital for PepsiCo, will present the opening keynote at PR News’ Facebook Conference on Dec. 1 in Washington, DC. He offers a preview in this Q&A.

Opportunities in Media, Customer Relations Shared at Twitter Conference

November 11th, 2011 by

Social media and public relations experts offered practical lessons in how to build an engaged community of followers and advocates at PR News’ Nov. 10 Twitter Conference in Las Vegas.