Topics


avatar

Ten Billion Tweets Served: Twitter Usage in PR Efforts Still Evolving

It’s safe to say that if an organization hasn’t at least experimented with Twitter by now, it has missed the proverbial boat. Now, three years since the microblogging platform’s launch, PR News speaks with a quartet of social media strategists across nonprofit, B2C, B2B and agency functions to find out how their own Twitter efforts have evolved, and how they are moving their business needle with the tool. | MORE »

Comments Off

avatar

Influencer Mapping: Identifying and Mobilizing Key Constituents

Engaging influential third parties and stakeholders has long been a strategy of PR executives as they look to build awareness and improve the reputations for their organizations and clients. Recent improvements in mapping tool technologies have made influencer analysis more accessible. | MORE »

Comments Off

avatar

Measurement Conference: Proving ROI With Quantifiable Terms

PR News’ Measurement Conference in Washington, D.C., featured real-world, tested advice for developing and implementing effective measurement programs. | MORE »

Comments Off

avatar

Multicultural PR: Tapping the Power of a Growing Universe

As the world grows more and more diverse, communications targeted at different cultures gets more complex–or do they? PR News speaks to executives at the forefront of multicultural PR to get their views and best practices. | MORE »

Comments Off

avatar

Bing Gets Search Boost

Nielsen Research showed that Bing has made gains among search engines, suggesting it may warrant more attention. | MORE »

Comments Off

avatar

Social Media Mobile Use Rises

A comscore study reveals that more mobile users check social media sites on their phones, and with greater frequency, signaling that leveraging social media can increasingly reach users on-the-go. | MORE »

Comments Off

avatar

Finance Firms’ Reps Dive

Financial journalists polled in the second annual BackBay-Marketwire Financial Services Reputation Survey said that the finance industry’s reputation has declined over the last year, and financial services firms need to overcome a credibility gap. | MORE »

Comments Off

avatar

Socratic Method…Converting Smart Questions Into Effective Communications

It’s relatively easy to get people to hear what you’re communicating, but it’s much harder to get them to listen. One way is to ask them compelling questions. | MORE »

2 Comments

avatar

The Outsider: Leveraging Foreign Media in China

In a country where both business and government keep the press at arm’s length, here’s how good relationships with foreign journalists can be a win-win situation. | MORE »

Comments Off

avatar

Face-To-Face Still Out Front In Communications Efforts

Steve Randazzo predicts experiential event-led efforts will continue to be in demand, but for such campaigns to succeed, he says, integration with PR and marketing functions are key. Here are Randazzo’s key steps to enabling such collaboration. | MORE »

Comments Off