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Five Ways to Support—and Strengthen—Internal Advocates

Your internal audience can be the greatest resource for telling your organization’s story. Here’s five tips for encouraging employees to create stories that can help capture the essence of your company. | MORE »

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Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle. | MORE »

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Five Top Metrics You Should Be Tracking on Facebook

Joe Ciarallo, VP of Buddy Media, lays out five of the most important social data points to track to help make the most of your PR efforts on Facebook. | MORE »

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Case Study: Tips-Based Personal Engagement Breathes Life Into American Heart Association’s Ideal Health Campaign

The American Heart Association used Facebook as the crux for its Ideal Health campaign, with daily messaging, live chats and a brand ambassador program to promote the benefits of a heart-healthy lifestyle. | MORE »

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Decreased Consumer Budgets Hit Entertainment Hardest

While personal budget increases most often result in increases in traveling and vacationing, spending on recreation and entertainment are most likely to be reduced under budget constraints. | MORE »

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Quick Study: Companies Overlooking Online Customer Feedback; Decreased Consumer Budgets Hit Entertainment Hardest

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take … | MORE »

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Companies Overlooking Online Customer Feedback

Most consumers are willing to tell businesses if they receive poor service, whether it’s by e-mail or social media, despite many not believing that companies take notice of—or care about—the feedback. | MORE »

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Quick Study: Companies Overlooking Online Customer Feedback; Decreased Consumer Budgets Hit Entertainment Hardest

â–¶ Consumer Feedback Falls on Deaf Ears: A large number (89%) of consumers are likely to tell organizations they do business with if they receive poor service, yet almost 44% do not believe companies take … | MORE »

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Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources. | MORE »

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Get Your Twitter Efforts Under Control: ‘Killer’ Twitter Tools to Die For

While it’s important to not get caught up with each of the shiniest new objects for managing Twitter—of which there are many—PR pros do need to have the right tool for the job, which depends on your social media objectives and resources. | MORE »

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