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10 Sartorial Tips for TV Success

November 15th, 2011 by

Impact Communications’ Jon Rosen prescribes 10 rules for helping you—or your CEO—make the most of a TV appearance by dressing appropriately.

Image Patrol: Penn State vs. Herman Cain: Start Rewriting Your Crisis Plan

November 14th, 2011 by

A couple of sex-related scandals take center stage, as the crisis responses of presidential candidate Cain and Penn State are analyzed.

Case Study: Intel Amplifies Tech Brand Messaging, Gains Third-Party Credibility via Intel Advisors Influencer Group

November 14th, 2011 by

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.

Case Study: Intel Amplifies Tech Brand Messaging, Gains Third-Party Credibility via Intel Advisors Influencer Group

November 14th, 2011 by

Intel’s Advisor program puts key audience influencers at the forefront—helping Intel business units shape products and PR and marketing devise the right communications strategies.

Agency-Client Measurement Bond: Metrics Success a Two-Way Street

November 14th, 2011 by

While there are more PR metrics available than ever, often there is an agency-client disconnect in measurement strategies and capabilities.

Tip Sheet: Content Fusion Keeps News Releases Alive

November 14th, 2011 by

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

Holiday Jeer: Retailers Take Heat Over Black Friday Encroachment

November 14th, 2011 by

Retailers have been opening for business earlier and earlier on Black Friday—and now, some are even opening on Thanksgiving night. One Target employee’s online petition could lead to some consumer unrest.

Tip Sheet: Content Fusion Keeps News Releases Alive

November 14th, 2011 by

A bevy of digital platforms now enables you to tell your organization’s stories through the creation of a "storytelling ecosystem."

Flesh Out the Real Deals: Follow the Five Rules of Influence

November 14th, 2011 by

Gary Lee, CEO of mBLAST, provides five tips to cut through the clutter of the social Web and figure out who is influencing your market.

CR Reporting Rises Among Top 100 U.S. Companies

November 14th, 2011 by

The number of top 100 U.S. companies reporting corporate responsibility initiatives has risen 11%, with more than a third of them reporting financial gains from their CR initiatives.