Topics

Time to Adopt the Newsjacker’s Motto: Always Be Prepared

April 9th, 2012 by

Speed and flexibility are the PR requirements for taking breaking news and making it your own.

Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

April 9th, 2012 by

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.

Case Study: Barefoot Wine & Bubbly Shows Its Heart and ‘Sole’ Through Beach Cleanup Partnership and Media Outreach

April 9th, 2012 by

Teaming with the Surfrider Foundation, a wine and spirits company—and Hunter PR—mobilized thousands of volunteers across the country to prove that yes, life really is a clean beach.

Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

April 9th, 2012 by

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content

April 9th, 2012 by

A comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.

How to Launch PR Stunts With Lasting Power

April 9th, 2012 by

The use of digital and social PR channels can make the traditional PR stunt more than a one-off activity.

Picture This: Facebook Buys Instagram for $1 Billion

April 9th, 2012 by

On the heels of its release of an Android application, Instagram has been acquired by Facebook

Huffington’s New Role and the Invisible Hand of Media Relations

April 6th, 2012 by

The New York Times and Business Insider offer differing accounts of Arianna Huffington’s changing role at AOL.

Huffington’s New Role and the Invisible Hand of Media Relations

April 6th, 2012 by

The New York Times and Business Insider offer differing accounts of Arianna Huffington’s changing role at AOL.

Adaptation Essential to Reaching Digitally Savvy Audiences

April 5th, 2012 by

The methods of engaging customers and clients keep changing dramatically, says Albe Zakes of "upcycling" company TerraCycle.