Topics


avatar

Measuring Social Media Efforts: How & Why You Need to Do It

Like PR, social media is all about relationship building and user engagement. More and more often, message boards and blogs take the place of focus groups and in-person meetings. Consequently, measuring and quantifying your company’s … | MORE »

Comments Off

avatar

Seven Ways to Get the Media Attention You Deserve

Tackling the complexities of media relations can be a taxing proposition. But it doesn’t have to be that way if you follow these guidelines: 1) Retain qualified help. Media relations is more complex that it … | MORE »

Comments Off

avatar

Carbon Conscious City Creates Green Aura Through ‘Protection Action’

The City of Columbia, the capital of South Carolina, is establishing itself as the hub of environmental consciousness through its Climate Protection Action Campaign. The campaign launched in 2007 demonstrates the importance of homogenous market … | MORE »

Comments Off

avatar

Media Relations Damage Control: How to Prevent Your Interview From Becoming a Mess

Forget the old saying about things being "beyond control." As PR professionals, you know this is a rule not to heed seriously given what you go through every day. Following are some measured steps to take with … | MORE »

Comments Off

avatar

Evolving Notions of Corporate Responsibility: Seizing the Next Horizon

All the recent debate about sustainability and doing good is critical for facing up to the challenges to our planet and our human community.  But once again, quite a bit of emphasis is focused on … | MORE »

Comments Off

avatar

How to Get Journalists to Pay Attention to Your Press Release

How do I make journalists pay attention to my press release? Every public relations practitioner asks this question. Most find the answer in tight, informative copy. An unhappy few attempt to find the answer in … | MORE »

Comments Off

avatar

Case Study: Protecting Your Online Brand Rep: How One Company Tackled a Crisis While Another Stumbled

Company: Dell; Creative Labs Timeframe: May 2008 (for Dell); March 2008 (for Creative Labs) “Google never forgets…” -Slashdot, an online magazine How does your reputation look in Google? Half the people using the Internet today … | MORE »

Comments Off

avatar

How To…Think Before You Send E-Mails

Can e-mail be helpful? What about annoying? Wasteful? Productive? Or costly? The answer is yes, to all of the above. Although e-mail can be enormously helpful in getting useful information to editors or clients at … | MORE »

Comments Off

avatar

Measuring ROI in the Blogosphere: Harnessing an Unregulated Space

To say the blogosphere has been growing at a locomotive rate the past few years is to make an excessive understatement. Consider these statistics culled from a March 2008 study conducted by Universal McCann: 77% … | MORE »

Comments Off

avatar

Making a Case for Going Green

There’s a shifting mindset among companies and consumers alike—a recognition that the earth’s resources are not infinite, but need to be conserved. Although it’s true that the color green has long been associated with environmentally … | MORE »

Comments Off