How relevant an organization is to the public can be determined by how distinct the organization’s profile, and whether it captures the hearts and minds of consumers.
A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year.
The responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade?
George Washington University’s Larry Parnell offers up specific examples of companies that carefully match business objectives with CSR goals, resulting in initiatives with lasting value.
Case Study: Ditch the Spritz: PR Moves a Taboo Women’s Topic Into The Pop Culture Realm With Help From Whoopi
Light bladder leakage is an uncomfortable topic to be sure, but Marina Maher Comms and Kimberly-Clark put LBL out front in a successful positioning of the Poise brand.
Just in time for summer, Ayme Zemke of Beehive PR discusses the importance of goal-setting and providing work focused on building PR skills to benefit both interns and the agencies they serve.
Clinton Karr of Lewis PULSE PR discusses the transformational power of social media and stresses that organizations can’t afford to not participate.
With corporate social responsibility rapidly becoming a key part in an organization’s strategy, one thing is for sure: Sustainability programs must be sustained to have real long-term success.