Topics


avatar

7 Media Relations Trends to Expect in 2012

Priya Ramesh of CRT/tanaka and Johna Burke of BurrellesLuce weigh in on which media relations trends you should track in 2012. | MORE »

Comments Off

avatar

Assume There Are No Privacy Settings on Facebook, and Proceed From There

A glitch on Facebook revealed users’ photos that were meant to be hidden from view. | MORE »

Comments Off

avatar

Add Some Conflict to Make Your PR Programs Pop

Looking for an instant jolt for your PR initiatives? Pick a fight, says author George Torok. | MORE »

Comments Off

avatar

Add Some Conflict to Make Your PR Programs Pop

Looking for an instant jolt for your PR initiatives? Pick a fight, says author George Torok. | MORE »

Comments Off

avatar

Leverage the Power of Fan Sites for Truly Rabid Engagement

MWW Group EVP Jared Hendler provides five tips for connecting with hyper-engaged and like-minded fan sites, Facebook pages and Twitter feeds. | MORE »

Comments Off

avatar

‘Basics’ of Communications Preferred by Consumers

While much has been said about social media’s ability to change how a brand can interact with consumers, customers still find traditional customer service tenets to be more attractive. | MORE »

Comments Off

avatar

Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis. | MORE »

Comments Off

avatar

Case Study: MWW Has Celebrities to Spare in a Multi-Tiered Campaign to Make Bowling Roll With a Younger Crowd

To lift the stodgy image of bowling, MWW devised an online Hall of Fame voting contest ingeniously linked to hot celebrity nominees’ fan sites. | MORE »

Comments Off

avatar

Mitigating the Risk of Bad Research: Aggregate, Search, Cleanse and Repeat

There are five key questions to ask to determine if you are measuring your social media activity effectively. | MORE »

Comments Off

avatar

Quick Study: ‘Basics’ of Communications Preferred by Consumers; Service Providers Tardy With Retention Programs

â–¶ Social Media is Not All That: Brands seduced by the hype around social media risk alienating their customers, says a new report by Pitney Bowes. Marketers investing time and money in social media interaction … | MORE »

Comments Off