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Keys to Curing Blog Fatigue: Refreshed Objectives and Open Ears

Make no mistake, blogs are still effective in engaging an audience, and more Fortune 500 companies are getting aboard the blog train each year. But anecdotal evidence shows a good number of “tired” blogs across organizations—those with posts that go way back, and that offer little in the form of any recent communications activities. | MORE »

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Key Points in Boomer Behavior Study

According to a study by Brain Sells, Baby Boomers still seek growth, all the while acknowledging new limitations in resources. The findings show that as Baby Boomers age, their home range will become more important and getting settled in new spaces will require new interpersonal and wider social arrangements. | MORE »

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Brown Campaign Gained Edge With On-The-Ground App

It wasn’t just the fact that Republican Scott Brown once posed for Cosmo that vaulted him to the office of U.S. senator from Massachusetts. Mobile communications also played a big part in the win, but what has gained the most attention from political strategists is a new application for smartphones that was used during the race. | MORE »

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Digital Ad Revenue to Top Print This Year

A study by Outsell revealed that digital media will take a higher share of advertising revenues than print this year for the first time in the U.S. Digital media will grow to a market share of 32.5%, compared with 30.3% for print. | MORE »

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As Smartphones Take Off, So Should Your Mobile PR Plans

A recent study by PR agency Ruder Finn finds that Americans now spend an average of 2.7 hours per day on the mobile Internet. Now is the time to begin formulating a mobile PR strategy and to start on the path toward integration. | MORE »

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Study Finds Social Media Best Way to Reach Teen Girl Demo

A study by Euro RSCG WWPR and MicroDialogue reveals new insights into a key market demographic—teenage girls—giving guidance into how best to communicate with them. | MORE »

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PR News Q&A: Tim Marklein Gets to the Meat of Measurement

Tim Marklein, who was a presenter at PR News’ Measurement Conference on March 23 in Washington, D.C., talks about the importance of aligning PR measurement with business goals. | MORE »

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Using Research and Measurement for a Company Rebranding Effort

How American Water implemented a unique measurement program to overhaul its brand. | MORE »

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Developing Junior Staff Into Media Relations Experts

When properly trained, it’s OK to let junior PR staff to pitch stories and follow up with editors on press releases, and be more involved with clients. After all, how else are they going to learn? | MORE »

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Social Media Big in Small Businesses

A recent survey of small business leaders reveals the most popular platforms they use for business making decisions are webinars, podcasts and social networking sites, such as LinkedIn and Facebook. | MORE »

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