Topics


avatar

CEO Reputation, Response Weigh Heavily in BP and Massey Crises

No matter how well rehearsed your crisis communications plan is, success in any crisis is still dependent on your “communicator in chief,” otherwise known as the CEO. | MORE »

Comments Off

avatar

How to Expertly Use a Flip Video Camera for PR

Most would agree that video is an effective communications tool. If a photo is worth a thousand words, what’s a video worth? People are not only more attracted to multimedia content—today, they expect it. | MORE »

Comments Off

avatar

Public Relations: The ‘Heart’ of a Chapter 11 Filing

In the high-stakes atmosphere of a Chapter 11 filing, PR can help soften the blow to stakeholders. | MORE »

Comments Off

avatar

The Value of One-on-One vs. Large-Scale Press Events

Throughout its series of fashion media tours for Belk, Panorama PR hosted intimate one-on-one meetings between the department store’s fashion spokesperson, Arlene Goldstein, and select press. | MORE »

Comments Off

avatar

Case Study: Agency Shines Fashion Spotlight On Dept. Store Chain

Panorama PR helps Belk, a national department store chain, stay in the fashion press’ focus by running media tours built on personalized meetings with the brand’s resident trend guru. | MORE »

Comments Off

avatar

Traits For the Top: What It Takes To Be a Communications Leader

In a conducted interview by Wills Consulting Group, one finding was that assessing, managing, and leveraging the impact of new media (defined as social media, Web 2.0, etc.) was the interviewees’ most significant challenge. | MORE »

Comments Off

avatar

Beware the Social Media ‘Guru’: Web Skills Can Be Blinding in Exec Search

As digital PR/social media become more prevalent within communications—and more integrated with other PR strategies and tactics—what are agencies and businesses looking for in candidates for a high-level social media position? | MORE »

Comments Off

avatar

Twitter Awareness Explodes

According to an Edison Research/Arbitron survey, “Twitter Usage in America: 2010,” Twitter has caught up with Facebook in awareness, though still significantly lags in usage. | MORE »

1 Comment

avatar

PR News Q&A: C-Suite Getting Serious About Crisis Planning

APCO Worldwide’s Eliot Hoff offers a preview of his panel discussion to be held at PR News’ Public Affairs Conference. | MORE »

Comments Off

avatar

CSR + Sustainability Requires a New Language

In the last three years, sustainability has moved from a little-understood term that seemed to be interchangeable with CSR (corporate social responsibility), green, eco, or environmental to an almost over-used word. | MORE »

Comments Off