The highly anticipated new feature offers compatibility with third-party applications, opening the door for more direct, and indirect, audience engagement.
Haynes and Boone partner Matthew Deffebach makes a strong case for why organizations need to adopt social media policies—now.
Because of an internal communications snafu, some of the popular restaurant chain’s franchises have been breaking child labor laws.
Avon announced that it’s on the hunt for a new CEO, and its PR staff will now be tasked with publicly managing what might be a long CEO transition process.
Social media and blogs accounted for a quarter of B2B marketing spending in 2011, and that number is expected to increase substantially in 2012.
Tanis Communications’ Stephen Terlizzi offers tips on how to craft your content so it reaches a wider audience.
Davis & Gilbert LLP partner Allison Fitzpatrick offers compliance tips for companies launching sweepstakes on social networks.
Case Study: Maytag Launches Facebook Page During Negative Spin Cycle, But Turns Dishwasher Disses Into Engaged Fans
Mandated to launch a Facebook page during a product recall, Maytag and PR agency Peppercom successfully morphed the page’s tone from negative to positive.
Quick Study: Despite Weiner, Twitter Usage Rises Among Politicians; Content Spend Considerable in 2011—More in 2012
â–¶ Policy Makers Get More Social: The rise in social media use is shaping and influencing policy worldwide, according to a new study from Edelman. Data Point: The Top Corporate Citizens And Their Presence …