Topics

How PR Can Claim Social Media for Its Own

February 13th, 2012 by

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

How PR Can Claim Social Media for Its Own

February 13th, 2012 by

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."

Path Is on the Right Track to Win Back Users’ Trust

February 10th, 2012 by

After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust.

Have You Updated Your LinkedIn Profile Lately?

February 10th, 2012 by

LinkedIn keeps growing and piling up successive quarters of revenue growth.

Is the Next Target for Web Activists Your Favorite Device Maker?

February 9th, 2012 by

Apple might want to take seriously the 200,000 signature-strong petition being delivered to store locations.

New Reputation Index Features Long-Established Brands

February 9th, 2012 by

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace.

7 Strategic Communications Lessons by Way of the Super Bowl

February 9th, 2012 by

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

7 Strategic Communications Lessons by Way of the Super Bowl

February 9th, 2012 by

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place.

BC Hydro’s PR Investment May Reap Powerful Rewards

February 8th, 2012 by

British Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes.

PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

February 8th, 2012 by

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success.