Topics

7 Simple Ways to Track How Well-Liked Your Brand Is on Facebook

January 30th, 2012 by

Likeable Media’s Dave Kerpen, who will deliver the afternoon keynote at PR News’ Feb. 16 Digital PR Summit in San Francisco, offers easy ways to gauge fan affinity for brand.

The Accidental Agency: A Retrospective of My Life in PR

January 26th, 2012 by

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.

The Accidental Agency: A Retrospective of My Life in PR

January 26th, 2012 by

Kathleen Henson reflects on her 20 years in PR and the mentors who influenced her career.

PR News Poll: PR Pros to Use Texting in 2012 Campaigns

January 25th, 2012 by

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.

PR News Poll: PR Pros to Use Texting in 2012 Campaigns

January 25th, 2012 by

PR News asked its online community whether they plan to use texting as part of their communications outreach in 2012.

Lack of Preparation Mars Costa Cruises Press Conference

January 25th, 2012 by

CommCore Consulting principle Jerry Doyle explains the four missteps made by Costa Cruises during its Jan. 16 press conference.

One Login, Lots of Data: Google’s Simplified Privacy Policy

January 25th, 2012 by

Google has simplified its privacy policy to make for one experience across its products, helping the company better understand users’ Web tendencies.

4 Key Strategies to Effective Employee Crowdsourcing

January 25th, 2012 by

Looking for a way to boost employee engagement on the cheap? Look no further than internal crowdsourcing, but be sure to be transparent and inclusive in your approach.

PR News Q&A With Christopher Lagan: Beware of Using Facebook as Push Tool

January 24th, 2012 by

PR News Digital PR Summit speaker Christopher Lagan of the U.S. Coast Guard shares tips on how to increase engagement and protect your credibility on Facebook.

Top 5 Digital Skills PR Leaders Need to Master

January 24th, 2012 by

CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management?