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How To Media Train C-Suite Executives

Four best practices to help whip your C-Suite execs into tiptop media-friendly shape: | MORE »

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Giving Something Back

Why being charitable can be a big boost to your company’s bottom line. | MORE »

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Measuring Employee Recognition for Maximum Results

Management teams often see employee recognition programs as an expense, and an unnecessary one at that. However, with the right approach—and a healthy does of measurement and ROI—these programs can become a solid investment in … | MORE »

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Zeroing in on Your Universe of Online Influencers

You could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get … | MORE »

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Are Journalists ‘Green’ With Skepticism?

While interest is growing on the part of both mainstream and social media for environmentally related news stories, journalists are understandably “show me” skeptics when it comes to business claims about green operating principles and actions. | MORE »

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PR News Webinar: How to Really Leverage YouTube for PR—Video Links

Please follow these video links for PR News’ July 21 YouTube webinar. | MORE »

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Back to School Shopping: Green is Still Good

A new survey reveals that even though the economy is still an issue for back to school shoppers, many still think green items are important. | MORE »

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Best Practices for Building a Sustainability Program

For companies wishing to establish a solid citizenship and sustainability program, The Conference Board has just issued a new report full of key guidelines. | MORE »

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Bloggers Are Becoming More Credible

Is it true? Are bloggers, even notorious ones like Perez Hilton, finally getting some respect? According to a new study, they are. | MORE »

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Taming the Social Media Beast in the Midst of a Crisis

By now everyone in PR knows a crisis can be just 140 characters away. They also know social media requires the same thing as a successful face-to-face conversation: listening, and earnest interaction. Among the latest … | MORE »

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