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Best Research Practices for Sustainability Initiatives and other Corporate Social Responsibility Programs

CSR initiatives can do wonders in increasting employee engagement, winning stakeholder confidence and improving relationshps with NGOs and the communities you serve. Following are tips to keep in mind when forming a sustainability program: | MORE »

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Four Tips for Optimal Social Media Training

Thinking about setting up a formal social media training program in your organization? Here are some basic things to keep in mind: | MORE »

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Finding the Right ROI Model for Your Client

Why is it so hard for us as an industry to scrap the publicity-by-the-pound theory or the veiled attempt to use fuzzy math to track messaging and somehow make a leap that because the client message was in a story a consumer actually bought something? | MORE »

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10 Best Practices for Marketing Socially Responsible Businesses

Marketing a CSR initiative or enterprise takes as much strategic know-how as launching one. Following are 10 tips and tricks: | MORE »

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Social Media’s Role in Transforming Public Relations

How social media is revolutionizing the PR landscape. | MORE »

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Navigating the New Media World: How to Reach Your Key Influencers

How PR professionals cope with this media transformation affects brands and ultimately the bottom line. Even the definition of media has changed: No longer does it refer to journalists from established media companies—some which have ceased to exist, while others are down to bare-bones resources. | MORE »

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Social Media Monitoring Tools: 10 Questions to Ask

With over 60 vendors competing in the social media monitoring and analysis space, the overwhelming options make it a real challenge for buyers to know which service they should subscribe to. Here are 10 important questions PR pros need answers to before making a decision on a monitoring service:

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Helping Migrant Communities: Western Union Targets Global Customer Base for Massive CSR Campaign

Known long ago for Morse code, today’s Western Union is synonymous with another M word: migration. Migration is what drives Western Union—to the tune of nearly $1 billion a year in earnings helping poor migrants around the globe send money home. | MORE »

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More Seniors Using the Web—Women Outpace Men

While mainstream marketing and PR pros are setting their online sights on the younger generations, they might want to take a new look at those folks over 65 years of age. | MORE »

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CMOs to Increase Social Media Focus in 2010

More high-level marketers will increase their social media budgets and implement social media tracking programs, says a new report from The CMO Club. According to the report, almost two-thirds (64%) of 133 chief marketing officers … | MORE »

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