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Tip Sheet: Put the Humanity Back in Communications

January 9th, 2012 by

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

Tip Sheet: Put the Humanity Back in Communications

January 9th, 2012 by

For best PR results, understand the interests of the audiences you are trying to reach, and what life may be like in their shoes.

Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter

January 9th, 2012 by

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience.

Wegmans Grounds, Relaunches Its Alec Baldwin Ads In Response to Outcry 

January 6th, 2012 by

Wegmans Food Markets has decided to reverse its initial decision to stop airing ads featuring Alec Baldwin after an even greater onslaught of criticism followed their removal.

Rupert Tweets and We Follow

January 6th, 2012 by

Rupert Murdoch—or somebody close to him—knows what he’s doing on Twitter. The media mogul even tweeted about a New York Times article he liked.

Use Analogies to Clear Up Client Confusion About Social Media

January 6th, 2012 by

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

To Make Your Organization CRM Ready, Know Thy Customer

January 6th, 2012 by

Effective CRM founder Mike Boysen provides five tips to consider before deploying a customer relationship management platform.

Use Analogies to Clear Up Client Confusion About Social Media

January 6th, 2012 by

Maroon PR’s Sarah Gubara offers a roundup of some analogies to help ground social media strategies in the real world and remind you that this is supposed to be fun.

Issues Measurement and Analysis: Ask These Questions First

January 5th, 2012 by

Clemons Communication president John Clemons suggests four questions to ask when setting metrics to help evaluate issue campaigns.

PR News Poll: PR to Mobilize in 2012

January 5th, 2012 by

PR News asked its online community to help forecast which trends are most likely to catch fire in 2012.