Topics

Coca-Cola Washes Hands of New Orleans Graffiti Campaign

April 3rd, 2012 by

Coke’s strategy of blaming a hired third party for a guerrilla campaign that broke city ordinances in New Orleans fizzles.

Leaders Globally Fall Short of the Public’s Expectations

April 2nd, 2012 by

A 12-country survey shows that business, political and religious leaders are not viewed as effective by the public.

Quick Study: Leaders Globally Fall Short of the Public’s Expectations; Social Engagement Overkill Biggest Audience Turnoff

April 2nd, 2012 by

â–¶ Public Down on Leaders: Business, political and religious leaders are falling short of expectations around the world—with Europeans and Americans the most disillusioned—according to a 12-country survey by Ketchum released in March 2012. In… Continued

PR News Poll: Wikipedia Mostly Unexplored By PR Pros

February 15th, 2012 by

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.

PR News Poll: Wikipedia Mostly Unexplored By PR Pros

February 15th, 2012 by

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages.

Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

February 13th, 2012 by

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued

Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

February 13th, 2012 by

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a… Continued

Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

February 13th, 2012 by

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.

Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

February 13th, 2012 by

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold.

How PR Can Claim Social Media for Its Own

February 13th, 2012 by

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why."