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How to Develop Successful Cause-Related Marketing Programs

An expert offers 10 ways to make your next cause related marketing program a great success. | MORE »

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Bloggers Don’t Like Being Called Journalists

New study reveals that blogging is becoming more mainstream and more influential for PR pros. | MORE »

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Capitalizing on the New Crisis Timeline: Issues Management in the Social Media Age

That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies … | MORE »

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Case Study: How PR Made Actuaries Relevant to the Modern Corporation

To make it’s profession more appealing, the Society of Actuaries, with the help of GolinHarris, sets about to rebrand its image. | MORE »

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Consumers Still Clueless about Green Technology

A new survey reveals that consumers not only feel guilty about their carbon footprint but they really don’t know a lot about green technology. | MORE »

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Increasing Your Organization’s Visibility

When executives say they want to increase the company’s visibility, you as a communications professional need to dig a little deeper and find out what specifically it is they are looking to achieve. Then, you … | MORE »

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Benefits of Summertime Flex Schedule

Flexible schedules and early Friday departures are the most coveted employee summer perks, according to a survey developed by administrative | MORE »

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Marketers Get Creative in Down Times

The economic turmoil is prompting marketers to implement many short-term strategies, says a report released by | MORE »

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Assessing Your Organization’s Risks

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in the | MORE »

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Developing and Maintaining Meaningful Media Relations

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations. | MORE »

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