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Eliminate the Cringe Factor: Create a Well-Rounded Spokesperson

If you have spent any amount of time pitching media and monitoring interviews, chances are you have been on the line when an interview has gone awry. You know the feeling when your spokesperson takes … | MORE »

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Successfully Balancing Business and Philanthropy

Think it’s hard to integrate philanthropy into your daily work operations? Think again. Read on. | MORE »

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Sample Social Media Data Sources

Social media continues to dominate the way businesses are marketed, below are a list of sources that you should familiarize yourself with for ease in navigating the social media world. | MORE »

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How to Develop Successful Cause-Related Marketing Programs

An expert offers 10 ways to make your next cause related marketing program a great success. | MORE »

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Bloggers Don’t Like Being Called Journalists

New study reveals that blogging is becoming more mainstream and more influential for PR pros. | MORE »

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Capitalizing on the New Crisis Timeline: Issues Management in the Social Media Age

That stories of irate consumers turning to social media to gang-tackle brands have become so commonplace, it can only mean one thing: The time to recalibrate crisis management in a digital world is now. Companies … | MORE »

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Case Study: How PR Made Actuaries Relevant to the Modern Corporation

To make it’s profession more appealing, the Society of Actuaries, with the help of GolinHarris, sets about to rebrand its image. | MORE »

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Twitter Stats Spell Marketing Magic

Twitter made its official debut in 2006, but it stormed the social media stage earlier this year to become one of cyberspace’s biggest stars. Since then, research findings have begun to paint a compelling picture … | MORE »

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Consumers Still Clueless about Green Technology

A new survey reveals that consumers not only feel guilty about their carbon footprint but they really don’t know a lot about green technology. | MORE »

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Developing and Maintaining Meaningful Media Relations

Following are four excellent ways that you, as a PR professional, can cultivate and maintain excellent media relations. | MORE »

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