In today’s PR world, every customer must be treated the same way PR people used to treat journalists.
A Chilean disaster, an oil spill, a golfer’s slide, midterm elections, a quarterback’s redemption, an outspoken Alaskan and other notable events and personalities dominated the PR landscape in 2010. But what were our readers’ top picks for the very best and worst PR moves? Read on to find out.
Perhaps it’s a nightmare you haven’t considered: That chain of social media communication that seemed so disposable at the time needs to be recovered, and you fear it may be gone forever.
Should social media posts, tweets, videos and the like be saved by an organization? Or is it enough to depend on the platforms themselves when the need to find such content arises?
We asked PR News Advisory Board members about the trends and challenges within the PR discipline in 2010, and what the New Year will bring. Not too surprisingly, social media was a big topic of conversation, as was the acceptance of communications strategies in the C-suite.
The disillusionment that results from a recession can destroy the dynamic motivational force of employee pride and hamper a firm’s ability to grow when good times reemerge. Ken Makovsky offers tips on how to prevent that kind of—to use a ’70s term—malaise.
Case Study: Trio Spreads Happiness Virus Globally, While Coca-Cola Brand Awareness Efforts Have a Local Flavor
Coca-Cola refreshed its international brand image with a PR campaign that sent three lovers of the carbonated beverage around the world in one year to visit all 206 countries in which Coke is sold.
Social/digital media has changed the press release—for the better. Here are 10 tips to help you make your press release come alive online with search optimization techniques.
In a preview of PR News’ Measurement Conference, Weber Shandwick’s Tim Marklein discusses moving beyond AVEs, better integration of online and offline metrics and the challenge of keeping it simple.
Effectively managing a crisis situation can be the ultimate challenge even for the most experienced public relations professional. So what happens when public relations students, with no practical experience in crisis communications, are forced to deal with a major crisis?