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How to Launch a Green Platform and Win Stakeholder Confidence

Inaugurating green efforts won’t work unless you have stakeholder buy-in. | MORE »

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Measuring The Return on Company Philanthropy

Why measuring your company’s ROI should go beyond sales and profits. | MORE »

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Communicating CSR/Sustainability Through Speaking Activity

An excellent way of generating media attention for your CSR activities is through a speakers program. | MORE »

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Communication Tips to Get Your CSR Program Noticed

Generate media attention for your CSR initiatives. | MORE »

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Going, Going, Gone: How to Go Green Without Greenwashing

How to tell an authentic environmental story without resorting to greenwashing | MORE »

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Men Embrace Digital Media More Than Women

According to an interesting new study, men are more apt than women to consume digital media; however, traditional media still exerts a strong hold on adults, despite protestations of its impending demise. | MORE »

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Turning Image Crises Into Solutions-Oriented Campaigns

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy … | MORE »

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Leveraging Social Media Before, During and After a Crisis

Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your … | MORE »

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Communicators Miss Boat by Failing to Measure the Competition

The PR/communications profession as a whole seems to have come a long way in understanding the value of measuring and analyzing the effectiveness of their media relations efforts—this according to the results of the PR News/Cision Media Measurement survey. The results also shed light on the various aspects of media measurement that are increasingly viewed as important. | MORE »

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Getting On The CSR Bandwagon: What PR Pros Should Do

How PR professionals can secure C-suite buy-in for CSR initiatives | MORE »

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