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Risk Communication Formula: Avoid Half-Truths, Manage the Outrage

While crisis management is top of mind for most PR professionals, the following risk communication principles might just tip the scales from a negative to a positive crisis outcome. | MORE »

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Crisis Management, Social Media Among Top Concerns for Nonprofits

In the wake of the sting operation that engulfed NPR, these words from America’s Charities’ Anthony De Cristofaro couldn’t be more true for nonprofits: "When a crisis happens to any one of our organizations, it affects every one of our organizations." | MORE »

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Key PR Lessons From the Financial Overhaul Battle

When it comes to messaging around the crash of the financial system and its ongoing reform battles, PR pros need to understand the complicated issues and boil them down for public consumption. | MORE »

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Five Key Steps to Implementing Successful Green Initiatives

Lew Rakowsky, director of marketing and stakeholder engagement at Coppervale Enterprises, lays out five elemental guidelines for going green. | MORE »

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Social Media and Crises: Identify Audiences Before You Need Them

Capt. Dave Werner of the U.S. Navy Office of Information and Tracy Johnson of Booz Allen Hamilton offer some tips for using social media during a crisis. | MORE »

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PR News Q&A: GolinHarris’ Idil Cakim on the Blending of Brand Site Visitors and Facebook Community Members

In a preview of her panel discussion at PR News’ May 24 Facebook Conference, Idil Cakim talks about how the social network’s latest features make it easier than ever to build audiences. | MORE »

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2011 CSR Awards: Employee Relations

Winner: EMD Serono, Inc. – Making a Difference in Society To make community-based volunteerism accessible to all employees and to integrate community relations into the corporate culture, the communications team at EMD Serono launched the Making … | MORE »

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2011 CSR Awards: Blog

Kaiser Permanente’s "Dispatches From Haiti" blog provided on-site coverage of the quake and global relief efforts through smartphone blog posts. | MORE »

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2011 CSR Awards: Social Media Campaign

Co-Winner: PepsiCo Pepsi Refresh Project: Driving Awareness and Engagement Through Media PepsiCo came up with a refreshing idea for its 2010 CSR efforts: to dedicate $20 million to fund good ideas—big and small—that take a … | MORE »

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2011 CSR Awards: Diversity Communications

Southwest Airlines invited hundreds of HR and diversity and inclusion pros from other North Texas companies and organizations to share strategies and tactics to improve the workplace for its diverse group of employees. | MORE »

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