Topics

Ignoring the Rules the Quickest Way to Lose at Launching Contests on Facebook

January 5th, 2012 by

Contests and promotions on Facebook can give a serious boost to your brand’s presence, but if you don’t know Facebook’s rules you may lose all the marbles.

Social Sites’ Role In Reaching Key Influencers Grows

January 4th, 2012 by

More than 70% of journalists and other media professionals are interacting with PR pros through social media platforms.

Google Punishes Itself After Inadvertently Doing ‘Evil’

January 4th, 2012 by

After learning that a campaign promoting Google’s Chrome browser was in violation of one of Google’s own search-rank rules, the company downgraded the browser’s visibility on the Web.

PR News Q&A With LinkedIn’s Krista Canfield: A Complete Profile Is Just a First Step

January 4th, 2012 by

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.

PR News Q&A With LinkedIn’s Krista Canfield: A Complete Profile Is Just a First Step

January 4th, 2012 by

Merely having a profile on LinkedIn won’t cut it if you’re hoping to make smart connections on the platform, says Krista Canfield, who will be speaking at PR News’ Feb. 16 Digital PR Summit.

C-Level Execs Recognize Public Relations’ Importance

January 3rd, 2012 by

PR skills such as building and protecting a company’s credibility and reputation have emerged as major assets for C-level executives.

Why PR Is Often Missing at the Senior Management Table

January 3rd, 2012 by

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.

Why PR Is Often Missing at the Senior Management Table

January 3rd, 2012 by

Highlander Consulting’s Gordon G. Andrew lists risk and regulation as cards PR professionals can play to earn a seat at the table.

Forget the Controlled Town Hall, Employees Have the Social Floor

January 2nd, 2012 by

The rapid adoption of the use of social media in employee communications begs a provocative question: Have internal PR practitioners become community managers?

Issue Management: Solve a Potential Problem and Gain a Business Foothold

January 2nd, 2012 by

A combination of proactive risk management and brand positioning, issue management should be a key component of an organization’s communications strategy.