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Google’s ‘Search Plus Your World’ Gives Leg Up to SEO-Savvy

Google’s newest search feature, Search plus Your World, was lauded and critiqued immediately after its launch—but what do the changes mean for PR pros? | MORE »

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The Do’s and Don’ts of Using Social Media in Crisis Communications

In this excerpt from PR News’ just published Employee Communications Guidebook Vol. 3, Red Ant communications manager Steph Yaguer offers some best practices in interacting with the public via social media during a crisis. | MORE »

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Get With the Click: Five Tips to Lift Your Newsletter Click Rates

Silverpop’s Arthur Hughes offers five ways to make your e-newsletter an immediate must-read. | MORE »

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Case Study: To Boost Awareness, Research Lab Transforms Heavy Science Content Into PTA-Consumable NetLetter

Already popular among scientists and scholars, Cold Spring Harbor Laboratory looked to remake its monthly publication to reach a broader audience. | MORE »

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Quick Study: Custom Content Usage Soars; SMBs Buzz Over Social Media; Hispanic Group Tracks Corporate Inclusion

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million … | MORE »

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Quick Study: Custom Content Usage Soars; SMBs Buzz Over Social Media; Hispanic Group Tracks Corporate Inclusion

â–¶ Content—Much of the Time: According to the 2011 “Spending Study” conducted by the Custom Content Council in partnership with ContentWise, the total spend on branded content (or custom publishing) in 2011 was $1.9 million … | MORE »

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Custom Content Usage Soars

Branded content—a fusion of publishing and marketing—saw a major rise in 2011, and is forecast to increase again in 2012. | MORE »

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Papa John’s Gets Personal After Racist Remark Goes Viral

When a picture of a sales receipt featuring a racist remark made by one of its employees went viral, Papa John’s took to Twitter to respond to individual complaints and concerns. | MORE »

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How to Media Train­—From a Spokesperson’s POV

A veteran spokesperson offers three tips on how to improve the media training experience and the quality of your interview outcomes. | MORE »

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As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

Whether it’s improving your search visibility or your brand’s syndication across platforms, at present Google+’s advantages far outweigh the disadvantages of not having a presence on the platform. | MORE »

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