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Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are Down

â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies, … | MORE »

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How to Craft and Pitch a Killer Local TV Package

Despite the new-age cable news flash, there are plenty of opportunities to place good stories on local TV outlets. Here are three tips for creating pickup-worthy packages. | MORE »

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Up Your PR Game With Location-Based Comms—4 Strategies for Foursquare

To some communicators, Foursquare may be more of a game than a legitimate PR tool. But tell that to organizations both large and small that have gained significant brand awareness using the location-based platform. | MORE »

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E-Mail Delivery Rates Up, Open Rates Are Down

Metrics from over 2.8 billion e-mail messages revealed that delivery rates increased in 2010 while open rates decreased for several reasons, including mobile usage. | MORE »

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Financial Sector Dominates ‘Black List’ Transparency Ranking

The financial sector accounted for more than half of the companies that failed to reveal public data points about their corporate citizenship policies. | MORE »

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Want to Work With a Research Vendor? Do Some Research First

Phil Blank of Javelin Research provides three tips for getting the most out of your partnerships with research consultants. | MORE »

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Cyber-Criminals Hacking Away at Corporate Reputations

Computer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers? | MORE »

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IR and Corp Comms Practices Are About to Get a Lot More Visual

Investors and analysts will eventually choose video for sitting in on earnings reports and video conversations over phone calls, enabling them to read those all-important nonverbal cues. | MORE »

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Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points. | MORE »

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Quick Study: Are ‘Pollinators’ the New Queen Bees of the Internet? Execs Say Social Media Is Critical for Business Success

â–¶ Forget Influentials, Try Pollinators: According to a new study of online influencers by Martini Media and Added Value, there’s a new class of über-influencer online called “pollinators”—defined as 20% of the Internet population with … | MORE »

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