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What to Wear for an On-Camera Interview

Tips on how to look your best wardrobe-wise when doing an on-air interview. | MORE »

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Best Practices for Launching an Environmental Stewardship Campaign

Following are several tips that will help you craft an effective program. | MORE »

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Listening to Customer Complaints…

For many big brands, the value of social media is about creating a more personal and tighter connection with their customers.  However, getting closer to your customers exposes all the flaws in your relationship.  For many brands with perpetual service problems, or the public perception of service problems, social media quickly becomes all about customer service, as seen by Comcast or H&R Block. | MORE »

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Tips for Improving Media Relations to Meet PR Goals

Following are a four tips to maximize your media relations efforts while meeting your PR objectives: | MORE »

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Best Practices to Leverage Keyword Insights

When identifying keywords to optimize online content for search, Robb Hecht, SVP and digital marketing strategist at imc strategy labs, recommends the following best practices: | MORE »

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Set Objectives for Your Measurement Success

PR professionals are always looking for ways to measure their PR efforts. So below we give you a tip that can help you put your measurment needs in perspective. | MORE »

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Advertisers Hit Homerun at All-Star Game

Imagine if a baseball game was all it took to restore Americans’ hope in rebuilding our country. If a ceremonial first pitch from the President of the United States was a bailout plan for baseball … | MORE »

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Discovery Education: Doubling the Fun with a Product Launch

Based on the success of the “Science Matters!” campaign alone, Discovery Communications would be considered a leader in public affairs and communications efforts, but the company never stops raising the bar: In June 2008, Discovery … | MORE »

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Case Study: A Three-Way Collaboration Ensures the Future of Science by Targeting Middle School Students

Companies: Discovery Education, Science Channel and Comcast Timeframe: 2007-2008 Once the excitement of elementary school science projects, complete with erupting clay volcanoes and rubber-band race cars, wears off, many students lose interest in science, unable … | MORE »

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How to Counter the Ambush Reporter

Following are best practices to circumvent an intrusive reporter while maintaining your composure and reputation. | MORE »

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