Topics

How to Use Facebook’s Timeline to Humanize Your Brand

April 25th, 2012 by

Facebook’s Timeline and the meteoric rise in popularity of Pinterest and Instagram have brought visuals to the fore in social media.

Best Strategy for Facebook Engagement Is Constant Evolution

April 24th, 2012 by

Discovery Communications’ Amber Harris, who will speak at PR News’ Social Media Summit/Taste of Tech two-day event in June in New York, shares Facebook engagement tips.

Old Tweets Haunt Romney Spokesperson

April 24th, 2012 by

The lesson from the purging of some 800 questionable tweets by Mitt Romney spokesperson Richard Grenell: "Funny" is in the eye of the tweeter.

Old Tweets Haunt Romney Spokesperson

April 24th, 2012 by

The lesson from the purging of some 800 questionable tweets by Mitt Romney spokesperson Richard Grenell: "Funny" is in the eye of the tweeter.

Best Strategy for Facebook Engagement Is Constant Evolution

April 24th, 2012 by

Discovery Communications’ Amber Harris, who will speak at PR News’ Social Media Summit/Taste of Tech two-day event in June in New York, shares Facebook engagement tips.

How to Harness the Power of the Exclusive Story

April 23rd, 2012 by

With the right strategy, an exclusive can make your story’s importance rise significantly.

5 Tips for Kick-Starting Your Pinterest Efforts Today

April 23rd, 2012 by

Think Pinterest is right for your brand? Better Homes and Gardens’ digital editorial manager Kaelin Zawilinski shows you how to get started right away.

How to Harness the Power of the Exclusive Story

April 23rd, 2012 by

With the right strategy, an exclusive can make your story’s importance rise significantly.

5 Tips for Kick-Starting Your Pinterest Efforts Today

April 23rd, 2012 by

Think Pinterest is right for your brand? Better Homes and Gardens’ digital editorial manager Kaelin Zawilinski shows you how to get started right away.

PR Pros’ ‘Discovery’: Defining ‘ROI’ Is Launch Pad to Metrics Success

April 23rd, 2012 by

Some 250 PR pros at the PR News Measurement Conference learned that while "true" financial ROI from PR might be fleeting, measuring impact from campaigns is not.