Best practices for writing and targeting that time-hallowed news offering—the press release
Running a business through today’s economic downtown is like lightening striking a forest and taking it through a natural burn. The process is extreme, painful to most but ultimately it regenerates the life cycle, weeds …
There may be no such thing as perfection but you can come close with your measurement campaigns if you do the following:
Tips and tricks on how to integrate this micro-blogging tool into your company’s communications’ initiatives.
How two different brands are using Twitter for their media relations efforts.
Michael Odle shares the following tactics he’s used during wildfires in California, the worst firefighter aviation accident in U.S. history and the recent emergency flood operations in North Dakota.
Fielded to nearly 600 PR professionials, this PR News/PRWeb survey aimed to learn the tactics, perceptions and trends around traditional (sent through the wire) and online press releases. The survey findings show that press releases are in a transformational stage.
While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform.
Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines:
The reports of newspaper’s impending demise have been greatly exaggerated. The most hallowed of traditional media can still be an effective tool for PR campaigns.