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How to Wrangle Your Reputation Online

Don’t play defense to protect your organization’s online reputation—being proactive helps accentuate the positive. | MORE »

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Tap the Value of Social Media: Use a Social Media Matrix to Connect PR With Biz Goals

Hesitant to invest in social media because of measurement concerns? Try creating a matrix that demonstrates the value social media engagement. | MORE »

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Americans Skeptical of Brands’ Association With Causes—Cite Disconnect Between Cause and Offering

Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity. | MORE »

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PR News Q&A With David Meerman Scott: Have You Asked Your Customers What They Want Lately?

David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content. | MORE »

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We Interrupt This D.C. Drama With a Message From the Red Cross

The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million. | MORE »

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Big-Screen Transparency Pays Off for Domino’s

Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis. | MORE »

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PR News Q&A With Raytheon’s Corinne Kovalsky: The Keys to Increasing Twitter Engagement

PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience. | MORE »

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Want a Seat at the Table? Stick to Metrics That Matter—to Your CEO

PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs. | MORE »

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Tip Sheet: Public Affairs Advocacy’s New Rules of the Road

Digital PR and a divided government have changed the game for public affairs pros—here are tips on how to be a winner. | MORE »

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Case Study: Transparency and Proactive PR Create a Viable Lifeline for a LGBTQ Health Center in Crisis

Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick. | MORE »

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