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4 Tips for Great Storytelling: For Public Relations and Life

January 24th, 2012 by

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.

4 Tips for Great Storytelling: For Public Relations and Life

January 24th, 2012 by

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts.

Indianapolis’ Super Bowl Playbook Includes Social Media

January 24th, 2012 by

A new social media command center in downtown Indianapolis will help the city aid visitors in having a great Super Bowl experience.

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

January 23rd, 2012 by

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

January 23rd, 2012 by

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

January 23rd, 2012 by

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

January 23rd, 2012 by

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

January 23rd, 2012 by

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

January 23rd, 2012 by

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

PR Lessons to Be Learned From the Costa Concordia Tragedy

January 23rd, 2012 by

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.