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Data and Metrics You Can Use at Your Nonprofit to Win Budget Dollars

Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector? | MORE »

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5 Steps to Building a Winning Content Strategy

Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience. | MORE »

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How Three Communications Chiefs Hire and Cultivate Winning Digital/Social Media Teams

Since digital and social media are continuing to be a large part of the PR professional’s daily duties, we asked several communications professionals to provide insight about best practices for assembling a digital team. | MORE »

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How to Get Your Media Pitches Read

Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details. | MORE »

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How PR Can Take Ownership of Integrated Brand Communications

Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR. | MORE »

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How an Entire City Was Rebranded on a Shoestring Budget

Nebo Agency and its partners set out to alter the perception of Atlanta to reflect the cultural, technological and financial powerhouse that it is. | MORE »

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A Social Media Checklist for Your Crisis Communications Plan

In this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face. | MORE »

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Tinder’s Tweets Take It Beyond Core Audience

Was Tinder’s tweet storm a planned PR stunt? Or was it an emotionally devoted, yet slightly unhinged employee?  | MORE »

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How to Increase Your Press Release ROI

You can improve the effectiveness, reach and impact of your press releases by following these 8 simple steps. | MORE »

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4 Steps Beyond the Media Pitch: Get the Coverage Results You Want

Reaching out to reporters can be a laborious process, but providing them with useful information and fostering those relationships can help you reach your coverage goals.  | MORE »

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