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PR Can Help Engage the Supply Chain

PR pros know that stakeholders along their supply streams can influence corporate reputation just as much as the end customer. To examine some of the ways that companies have effectively used digital and social media in their supply chains, we turned to a trio of PR managers working in B2B communications for their insight. | MORE »

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Northwestern Mutual Goes to Bat for Childhood Cancer

Northwestern Mutual’s Childhood Cancer Program, which debuted in July 2012, is designed to accelerate the search for cures to childhood cancers by providing research funds and supporting families facing the daily struggles of these diseases. | MORE »

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PR Insider: 8 Tips for Effective Crisis Planning

You have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control. | MORE »

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6 Ways to Be a Successful Workplace Team Player

Nobody wants to work with someone who is always too busy for a quick informal chat or who appears to have little interest in helping out with any aspect of the business that doesn’t make his/her job easier. | MORE »

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PR Insider: 7 Types of Content Reporters Want in a Press Release

The Business Wire 2014 media survey asked reporters what types of news they want to see in a press release. Here are the 7 types of content reporters want to see. | MORE »

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PR Insider: PR is the new SEO

Here are some tips in including SEO in the content-driven communications strategy of a company. | MORE »

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The Difference Between Marketing and PR? It’s All in the Inflections

Perhaps as a result of the concurrent changes in personal technology habits and decline of traditional news organizations, it’s become harder to perceive where marketing ends and PR begins.  | MORE »

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Malaysia Airlines Apologizes for Ill-Advised ‘Bucket List’ Promo

This week, Malaysia Airlines brought on one of the most baffling bad PR stories in recent memory when it launched the “My Ultimate Bucket List Campaign.” | MORE »

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4 Key Elements of a Crisis Communications Team

There are certain qualities that should stand out among candidates when assembling a crisis communications team.  | MORE »

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NYPD Sends its Top Brass to Twitter School

For brands and organizations of all stripes it could be the next frontier for continuing education: Twitter school. The NYPD is signing up, sending its top commanders to take a course on the microblogging service following two Twitter fails. | MORE »

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