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What PR Pros Need to Know About Facebook Instant Articles

Facebook’s Instant Articles has the potential to change the way people absorb news and content, and how PR communicators do their jobs. | MORE »

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5 Questions Nonprofits Should Ask PR Agencies Before Hiring Them

Before they pull the trigger on expenditures, nonprofits have to make sure they’re a worthy investment. Hiring a PR agency is no exception.
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3 Questions to Ask to Make Killer Videos for Your Brand

Patricia Garofalo, global communications leader, Water & Process Technologies, GE Power & Water, shares three helpful questions to ask yourself when looking to create great videos for your brand. | MORE »

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Snapchat Edges Closer to Prime Time With Sophia Vergara Show

“Modern Family” star Sophia Vergara will be the subject of a six-episode short-form show, “Vergaraland,” which will be available exclusively on Snapchat’s Discover platform. For brand communicators wondering about Snapchat’s future, look no further. | MORE »

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Tumblr Accelerating Its (Desktop) Appeal [Infographic]

Facebook, move over. Well, not exactly, but the social networking giant certainly has more competition these days for both mind share and all-important eyeballs.
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4 Tips for Solving PR-Marketing Conflicts

The best brands and companies find ways to align PR and marketing, but even the most disciplined teams can sometimes find themselves engaged in bitter turf wars. Here are four tips for solving conflicts when they arise between the two functions. | MORE »

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The Week in PR, May 4 – May 11

Airbnb sends a strong message and Walmart’s insult to injury.  | MORE »

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Hard Work Begets Talent

“My parents taught me quitting is not an option. My mom is an educator and my dad was a forester. They were all about giving back to the community. Although I’ve had great jobs and some not-so-great jobs, I’ve never quit a job.” | MORE »

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Did Silos, Groupthink Ignite Bud Light Debacle?

Bud Light apparently was trying to be anything but boring with a new marketing message on some of its beer bottles—and got burned in the process. | MORE »

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Sharp Contrasts in Response to Crises

There’s a British proverb that says, “Youth looks forward but age looks back.” That pretty much sums up the way Blue Bell Ice Cream and Twitter handled their respective crises last month. | MORE »

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