Many in-house PR pros have developed tools to link their performance to revenue goals. But how do you elevate the function of PR within your organization when you operate in a non-commercial sector?
Shawn Paul Wood of Woodworks Communications shares his content strategy checklist, borne of hard-earned experience.
Email is still preferred to social media when pitching journalists because it allows you to really control your message and provide details.
Now PR agencies call themselves integrated communications firms. The transition is subtle, but it says a lot about the evolution of PR.
Nebo Agency and its partners set out to alter the perception of Atlanta to reflect the cultural, technological and financial powerhouse that it is.
Reaching out to reporters can be a laborious process, but providing them with useful information and fostering those relationships can help you reach your coverage goals.