Topics


avatar

Taco Bell’s ‘Blackout’ Offers New Paths for Digital Marketing

Call it disruptive or innovative—in the context of digital PR, the terms are relatively synonymous these days. Either way, the Taco Bell “blackout” serves as a compelling reminder that, as online communications become commoditized, PR pros are on the hook to create unusual campaigns that grab the attention of consumers and the media alike. | MORE »

Leave a comment

avatar

How to…Find Influencers on Instagram

It is becoming increasingly difficult for brands to be heard amongst the (visual) clutter on Instagram. To break through, it’s important to focus on building authentic relationships. | MORE »

Leave a comment

avatar

Creating a Sense of Urgency for Communicators

Jump-starting a sense of urgency is vital, whether you want to initiate change or weather it. But urgency isn’t about speed. It’s about propulsion. | MORE »

Leave a comment

avatar

Online Marketing Needs a Mobile-First Approach

Brands and organizations of all stripes have spent the last few years moving to a digital-first marketing strategy. But they shouldn’t get too comfortable, as the digital-first approach is about to get eclipsed by the mobile-first approach. | MORE »

Leave a comment

avatar

PR, Marketing and Advertising Syncing Up

Stronger alignment among PR, marketing and advertising executives is one goal shared by brands and organizations, at least on paper. Despite the best of intentions, however, many PR, marketing and advertising pros have been stymied by a siloed business approach, senior managers who are reluctant to start collaborating on their media budgets or, in many cases, corporate inertia. | MORE »

Leave a comment

avatar

3 Things Taylor Swift Does Right on Social Media

It’s not news that Taylor Swift is a Twitter behemoth—holding the fifth spot for most followers—but what’s really important is how she uses social media. | MORE »

Tags: , | Leave a comment

avatar

8 Phrases and Clichés to Avoid in Your Writing

Professional writing is full of unnecessary words and phrases that do more harm than good. To help fix that, here are 8 phrases and clichés to avoid in your writing. | MORE »

2 Comments

avatar

Memo to PR Team—We Want Our Own #alexfromtarget

The nation’s focus has been on the stress and anger of the midterm elections—a perfect time for a sweet and empty antidote like #alexfromtarget. | MORE »

Leave a comment

avatar

PR Insider: How to fully embrace mobile

As marketers struggle to define mobile objectives and manage their mobile presence, mobile is changing your customer’s behavior and expectations.  | MORE »

Tags: , , | Leave a comment

avatar

5 Tips for Communicating Your PR Measurement Story to Senior Leaders

As senior leaders seek higher levels of accountability from public relations, communicators are tasked with turning PR language into business language. To help communicate what you measure, here are five requirements for analytical storytelling to C-level executives. | MORE »

Leave a comment