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Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results. | MORE »

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Case Study: Real Estate B2B Breaks Ground for Mobile App With Internal Team Before Digging in With Industry Media

While mobile apps are developed primarily for the B2C space, a professional services B2B has thought outside the box, developing and promoting an app of its own—with great results. | MORE »

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Did Qantas Let Twitter Contest Go Too Far?

Qantas Airlines was looking to create buzz around their sponsored rugby team, the Wallabies, as it played for a championship. What they got though, was unwanted buzz for a Twitter contest. | MORE »

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Looking for PR Magic? Pull Some Political Strategies Out of Your Hat

Looking to engineer a grassroots campaign? Here are three proven strategies from the political comms front that you can use. | MORE »

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Planning for a Mobile App? Get Ready for Some Techie-Talk

Levick Strategic Communications VP Patrick Kerley prescribes five steps for PR pros to follow when developing apps on behalf of clients or organizations. | MORE »

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LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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LinkedIn: No Longer a Social Third Wheel

Stern + Associates VP Jim Nichols explains why LinkedIn has grown to become the most-used social network by journalists. | MORE »

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5 Tips to Save Your Rep in a Crisis and Avoid Becoming the Next Sheen, Weiner or Murdoch

PR News advisory board member Mike Paul offers five surefire ways to protect an executive’s—or your own—reputation in a time of crisis. | MORE »

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5 Tips to Save Your Rep in a Crisis and Avoid Becoming the Next Sheen, Weiner or Murdoch

PR News advisory board member Mike Paul offers five surefire ways to protect an executive’s—or your own—reputation in a time of crisis. | MORE »

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PR News Q&A: What Do Facebook Users Really Want?

Leading up to PR News’ Oct. 5 Digital PR Summit in New York, Alpaytac, Inc. president and CEO Huma Gruaz discusses the differences between proven content strategies for Facebook and Twitter, among other subjects. | MORE »

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