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Social Protests Mark Tumultuous Spring for Shareholder Meetings

May 7th, 2012 by

The "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs.

Social Protests Mark Tumultuous Spring for Shareholder Meetings

May 7th, 2012 by

The "99 Percent" movement will be on hand for 3M’s annual shareholder meeting—and it’s not the only shareholder meeting in its crosshairs.

Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

May 7th, 2012 by

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

May 7th, 2012 by

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Media Relationships a Big Factor in Taking on Controversial Clients

May 7th, 2012 by

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Media Relationships a Big Factor in Taking on Controversial Clients

May 7th, 2012 by

Three PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.

Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach

May 7th, 2012 by

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach

May 7th, 2012 by

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

Consumers Down on Corporate Leaders

May 7th, 2012 by

Corporate leaders and large international companies have seen their public trust diminish dramatically.

Consumers Down on Corporate Leaders

May 7th, 2012 by

Corporate leaders and large international companies have seen their public trust diminish dramatically.