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Getting the C-Suite to Understand and Value CSR

t is safe to assume that in a down economy, belts are tight in corporate America. And while corporate social responsibility (CSR) continues to grow by leaps and bounds in relevance, thanks in large part to the many corporations who have made a name for themselves by being more responsible and more sustainable (i.e., Starbucks, HP, Coca-Cola), it is often seen as something “nice to do” but certainly not a priority. | MORE »

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10 Tips to Remember When Real Crisis Strikes

Michael Odle shares the following tactics he’s used during wildfires in California, the worst firefighter aviation accident in U.S. history and the recent emergency flood operations in North Dakota. | MORE »

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Release Tactics, Changing Perceptions of Press Releases

Fielded to nearly 600 PR professionials, this PR News/PRWeb survey aimed to learn the tactics, perceptions and trends around traditional (sent through the wire) and online press releases. The survey findings show that press releases are in a transformational stage. | MORE »

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Study: Big Shift in PR Pros’ Perceptions and Use of Releases

While the press release is still considered a key vehicle for delivering news to the media, PR professionals are using them for much more in the digital age, according to a new study that examines PR professionals’ perceptions of press releases, and their motivations to using them as part of their communications platform. | MORE »

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Why Should Luxury Companies Care about Sustainability and Social Responsibility?

Running a business through today’s economic downtown is like lightening striking a forest and taking it through a natural burn. The process is extreme, painful to most but ultimately it regenerates the life cycle, weeds … | MORE »

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Aiming for the Perfect Metrics Formula

There may be no such thing as perfection but you can come close with your measurement campaigns if you do the following: | MORE »

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Tips For Making Twitter a Reality For an Organization

Tips and tricks on how to integrate this micro-blogging tool into your company’s communications’ initiatives. | MORE »

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Leveraging Twitter For Media Relations

How two different brands are using Twitter for their media relations efforts. | MORE »

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Honoring CDC’s Efforts to Manage and Contain a Pandemic

On November 3, 2009 at the Press Club in Washington, D.C., PR News Nonprofit PR Awards recognized the most outstanding nonprofit campaigns. The following entry from CDC, which worked to contain public hysteria arising from the H1N1 crisis, was the winner. | MORE »

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Writing for the Web: Best Practices

Writing for the Web requires an innate expertise that diverges from writing for traditional media. Following are a few guidelines: | MORE »

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