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Henson Consulting CEO Kathleen Henson discusses how connecting, collaborating and creativity can boost every PR pro’s career.
At the PRSA Conference, John Deveney of Deveney Communication discussed trends and advancements in crisis response and suggested that communicators keep an eye on the Occupy Wall Street movement.
â–¶ All the More Reason for PR to Handle Digital/Social: A new IBM study of more than 1,700 CMOs worldwide reveals that many question whether their organizations are prepared to manage digital change. The study …
Senior digital execs across the globe are using ineffective social media metrics such as "page views" to show social returns.
A new study shows that the percentage of comms directors who engage with stakeholders and review social media conversations about their brands is down from last year.
PR pros should be careful about collecting personal data, as consumer are wary of sharing their information.
Looking to differentiate its aerospace offerings from competitors at the Paris Air Show, Raytheon’s communicators turned to brand journalism and technical innovation.
While the majority of Chief Marketing Officers plan to increase their use of social media in the coming years, their tracking of social media platforms is lacking.