In PR News’ Media Training Guidebook – Vol. 4, top media trainers share the latest insights, tips and checklists to help PR professionals set the agenda in their dealings with the media, stay on message, prep the C-suite for interviews, master nonverbal cues and more.
Quick Study: Financial Sector Dominates ‘Black List’ Transparency Ranking; E-Mail Delivery Rates Up, Open Rates Are Down
â–¶ In the Black: Corporate Responsibility Magazine announced its annual Black List, the Russell 1000 large-cap companies that tie for the bottom ranking in transparency and corporate citizenship. The list features 58 dimly lit companies, …
Despite the new-age cable news flash, there are plenty of opportunities to place good stories on local TV outlets. Here are three tips for creating pickup-worthy packages.
Taking a another look at Fortune’s “Best Places to Work” list and the number of Twitter followers, NetApp wins the prize for the biggest percentage jump in followers (36%) in the last few months, followed …
While Rupert Murdoch is in apology mode worldwide, The Wall Street Journal is being feisty with critics of the phone hacking scandal.
Once a crisis is over, take a deep breath and relax for one minute—then begin reaching out to stakeholders and reestablishing your brand.
Case Study: Cool Online Tool and Data-Driven Stories Help Longtime B2B Company Reach Consumers for the First Time
In order to provide an ID fraud tool to the public, ID Analytics did what few companies can: cull compelling research nuggets from its own database of millions of Americans.
Phil Blank of Javelin Research provides three tips for getting the most out of your partnerships with research consultants.