Topics

Case Study: Unique Storytelling, Crossover Appeal and an Enchanting Equine Angle Help the Breeders’ Cup Set Records

January 23rd, 2012 by

PR agency Conover Tuttle Pace chose a horse of a different color—the quirky mare Zenyatta—to successfully drive awareness and sales for the Breeders’ Cup.

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

January 23rd, 2012 by

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

As Texting Moves From Simple Prompts to Bottom-Line Actions, R U Ready?

January 23rd, 2012 by

Advances in technology and a steady increase in activity may soon make texting a viable tactic within overall communications strategies.

Tip Sheet: Combat ‘In Your Face’ Media: Define News Yourself

January 23rd, 2012 by

Dix & Eaton’s Gary Wells offers tips on how to find the media relations sweet spot between deep analysis and salacious copy.

Opportunities Abound for Brands With Facebook’s Open Graph

January 20th, 2012 by

The 60 new apps released alongside Facebook’s Open Graph show that the social network is no longer about just "liking" something.

What PR Can Do to Earn a Seat at the Senior Management Table

January 20th, 2012 by

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.

What PR Can Do to Earn a Seat at the Senior Management Table

January 20th, 2012 by

Highlander Consulting’s Gordon G. Andrew provides seven tactics to build internal support for PR’s value within your organization.

Majority of Companies Dedicate 1-3 People to Social Media

January 20th, 2012 by

For most organizations, social media efforts are handled by three or less people.

Majority of Companies Dedicate 1-3 People to Social Media

January 20th, 2012 by

For most organizations, social media efforts are handled by three or less people.

PR News Q&A With Clinton Schaff: Measuring Social Media Success

January 19th, 2012 by

In advance of PR News’ Feb. 16 Digital PR Summit in San Francisco, GolinHarris’ Clinton Schaff gives a preview of key social media metrics that resonate with the C-suite.