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Leveraging Social Media Before, During and After a Crisis

Before: • Use social media regularly to become proficient, and to understand its strengths and limitations. • Use analytics to determine which social media method is best to reach your target audience. • Update your … | MORE »

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Communicators Miss Boat by Failing to Measure the Competition

The PR/communications profession as a whole seems to have come a long way in understanding the value of measuring and analyzing the effectiveness of their media relations efforts—this according to the results of the PR News/Cision Media Measurement survey. The results also shed light on the various aspects of media measurement that are increasingly viewed as important. | MORE »

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Getting On The CSR Bandwagon: What PR Pros Should Do

How PR professionals can secure C-suite buy-in for CSR initiatives | MORE »

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Embracing New Communications Measures in Today’s Dynamic Media Environment

Today’s media fragmented universe poses numerous challenges when it comes to setting up metrics. | MORE »

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Communicators Miss Boat by Failing to Measure the Competition

A new survey reveals how PR professionals are "measuring up" (no pun intended) when it comes to leveraging metrics to track ROI. | MORE »

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10 Reasons Why Letterman Will Survive His Crisis

By now, everyone has heard about David Letterman’s late-night dalliances with female staffers on his show. His fellow funny men, from Jimmy Kimmel to Conan O’Brien, have all piped in with their comedic two cents. Helene Solomon, CEO of Solomon McCown & Company, gives a communicator’s perspective about why Letterman will survive this image crisis. | MORE »

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Making a Campaign Bigger With a Sustainable Hook

How Aflac elevated its cause branding campaign to a higher level | MORE »

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TAKING A CAMPAIGN FROM BIG TO BIGGER WITH A FRIENDLY RIVALRY, A SUSTAINABLE HOOK AND A THIRD-PARTY SUPPORTER

The story of Aflac’s Boston district manager Steve Karas donating bone marrow to save a young boy’s life is poignant in and of itself, but company’s PR team needed to elevate it to a larger … | MORE »

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Case Study: Aflac Turns a Heartwarming Story Into a Life-Saving Cause-Branding Campaign

Company: Aflac Agency: Fleishman-Hillard Timeframe: 2008-ongoing When news that Aflac employee Steve Karas’ bone marrow donation saved the life of a young boy living near New York reached the company’s corporate public relations team, the … | MORE »

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Cost-Effective Ways to Quantify Your PR Efforts

PR measurement is an issue for both the big and the small. Many organizations can benefit from public relations and not all of them are huge corporations with massive budgets. Those with more modest budgets can gain a lot from the value and cost-efficiency of PR, but measurement is one area where small to midsize clients are not getting as much as they could out of their PR efforts. | MORE »

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