Client service and corporate citizenship have been core values at MWW Group since its founding in 1986—and in recent years these core values have only become more firmly embedded in the culture. On behalf of… Continued
Winner: Carlson Wagonlit Travel – Impact the Gridiron In 2011, Carlson Wagonlit Travel wanted to leverage its presence at the Global Business Travel Association International Convention and Exposition to generate meaningful stakeholder interactions. The organization… Continued
Co-Winner: The Hershey Company – Hershey Honors Authentic Business Management Program The 35-week Hershey Honors Authentic Business Management Program course is taught to senior honors business students at the Milton Hershey School, integrating core learning… Continued
New research from Nielsen finds that earned media continues to rise in the eyes, minds and, ultimately, wallets of consumers.
Winner: American Express, National Trust for Historic Preservation and LaBreche – Partners in Preservation – Twin Cities A philanthropic program that engaged 25 historic sites to compete in funding through a Facebook-based American Idol-style voting… Continued
Instagram may be the point of entry for communicators who have yet to venture into mobile PR.
To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.