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PR News Q&A With Christopher Lagan: Beware of Using Facebook as Push Tool

PR News Digital PR Summit speaker Christopher Lagan of the U.S. Coast Guard shares tips on how to increase engagement and protect your credibility on Facebook. | MORE »

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Top 5 Digital Skills PR Leaders Need to Master

CMOs say they could be more tech-savvy on the job. What about PR leaders? What digital/social skills are most needed to move the communications needle and prove they belong at the table with senior management? | MORE »

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A Cautionary Tale About Promoted Tweets, Courtesy of McDonald’s

McDonald’s has demonstrated the power of promoted tweets tied to hashtags—and this power can be dark and menacing indeed. | MORE »

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4 Tips for Great Storytelling: For Public Relations and Life

Professional storyteller Slash Coleman provides four tips on how to construct stories to appeal to audiences and boost communications efforts. | MORE »

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PR Lessons to Be Learned From the Costa Concordia Tragedy

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices. | MORE »

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PR Lessons to Be Learned From the Costa Concordia Tragedy

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices. | MORE »

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How to Write for Journalists and Make Their Jobs Easier

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier. | MORE »

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Charting the Industry: Bad Rep Makes Consumers Think Twice

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one. | MORE »

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How to Write for Journalists and Make Their Jobs Easier

According to Andrew Hindes of The In-House Writer, the social media age hasn’t changed this essential tenet of media relations: To succeed with your pitches, you need to ask yourself what you’re doing to make the journalist’s job easier. | MORE »

Comments Off

avatar

Charting the Industry: Bad Rep Makes Consumers Think Twice

A Weber Shandwick study links corporate reputation with the public’s propensity to buy products and services; experts weigh in on how to make that link a positive one. | MORE »

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