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Case Study: Folk-Rocker Jack Johnson Sings Praises of Reusable Water Bottles, Driving Brita’s Sustainability Message

Turning to a popular entertainment figure devoted to environmental action, Brita and Edelman went grassroots in getting concert-goers to reduce bottled water waste.

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Quick Study: Loyalty Programs Confound Consumers; Shoppers Dish Dirt Online; Charities Are Tops Socially; Video Views Rise

â–¶ Loyalty Programs Miss Mark: A study by ACI Worldwide shows that many retail loyalty programs leave consumers feeling underappreciated, and many consumers are enrolled in a program they don’t completely understand. Key findings include: … | MORE »

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Charting the Industry: Top 100 Brands Fumble on Facebook

While 84 of the top 100 brands have a corporate Facebook page, interaction with fans lags, with a full third of the brands not actively responding to fans’ posts and comments.

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Raise Brand Visibility With Focused, Tailor-Made SEO, SEM and Content

Jasmine Sandler provides a bevy of tips on keyword development, SEO and effective writing for the Web to keep your content higher than your competitors on search engine results pages.

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Media Mix-ology: Start With Science And Add a Splash of Intuition

Coming up with the right media mix gets complicated when you add in digital/social media. However, some process and a bit of gut feel go a long way in making the perfect media concoction.

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PR News Q&A: Sally Falkow on Google’s Content Crackdown

Sally Falkow talks about content farms, search and social media, and the importance of consistently creating original material in gaining a strong footing at the top of a search engine’s results page.

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Making Your Internal Content Public One ‘Message of the Day’ at a Time

Jay Baer of social media consultancy Convince and Convert offers a step-by-step process in how to share internal content with external stakeholders.

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Taking Trading Cards on the Road: Tips for Mobile Tours

Conover Tuttle Pace EVP Brian Heffron shares best practices he used for a cross-country mobile tour on behalf of trading card company Panini Group.

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Social Networking Fastest-Growing Mobile Content Category

Use of Facebook on mobile devices is up 121% compared to last year, according to comScore.

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Corporate Success Linked to Smaller, More Diverse Boards

Companies that have more female directors performed better during the financial crisis, according to a new study by Eversheds.

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