Topics

Tip Sheet: The Brand ‘Diss’ Strategy Is Anything But Bland

May 7th, 2012 by

Acknowledging the perceived flaws of a brand’s product is a transparent way to elicit a gut-level reaction from passionate and indifferent consumers.

Facebook: The New Action Star

May 4th, 2012 by

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

Facebook: The New Action Star

May 4th, 2012 by

Facebook is taking social actions one step further by allowing Open Graph app developers to create custom actions on shared user stories.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

11 Sports PR and Marketing Lessons Not Taught in School

May 3rd, 2012 by

If you’re in sports PR, remember to choose an athlete spokesperson who won’t outshine your messaging points.

Ads and All: Four Reasons for Your Brand to Be on Tumblr

May 3rd, 2012 by

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

Ads and All: Four Reasons for Your Brand to Be on Tumblr

May 3rd, 2012 by

Tumblr, which offers efficient microblogging capabilities and the potential to reach passionate communities, is introducing its own ad system.

Monitoring Influencers Takes Combo of Manual Labor and Technology

May 2nd, 2012 by

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.

Monitoring Influencers Takes Combo of Manual Labor and Technology

May 2nd, 2012 by

Social media has complicated the search for and monitoring of relevant influencers—and increased the need for smart tech tools to aid in the process.

Foursquare Makes It Easier for Companies to Go Geo-Social

May 2nd, 2012 by

Businesses are now being offered the option to instantly get their Foursquare pages verified—for a $10 fee.