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PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

PR News Poll: All Hands on Deck for Social Media

February 2nd, 2012 by

PR News asked members of its online community if everyone on their communications team is expected to engage in social media.

5 Tips for a Successful Social Media Crisis Response

February 1st, 2012 by

Proper crisis communications now requires monitoring and responding across social media channels. Salesforce Radian6’s David B. Thomas provides five ways to organize a social crisis strategy.

How to Determine Which Social Comments to Respond to in a Crisis

January 31st, 2012 by

Not every tweet or comment requires a response during a crisis—here’s a formula to help guide your social response strategy.

Google+ Hangouts Gets Presidential Seal of Approval

January 31st, 2012 by

President Obama’s appearance on Google+ may have had promotional elements to it, but it was effective at putting the Hangouts feature on the map.

CEO Cred Suffers Biggest Barometer Dip in 9 Years

January 31st, 2012 by

Edelman’s 2012 Trust Barometer study reveals a considerable decrease in CEO credibility and an increase in trusting social networking sites as sources of information about companies.

Vassar Opts for the One-Way Channel Crisis Response

January 30th, 2012 by

When 76 early-decision applicants were mistakenly offered admission on a Friday, Vassar College apologized and told those affected to try calling on Monday.

PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy

January 30th, 2012 by

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.

PR Council Roundtable: Smarter PR Best Route for Nonprofit Success in ‘Crippled’ Economy

January 30th, 2012 by

In the realm of communications, no group has had to do more with less than nonprofit PR practitioners. Four PR Council members discuss how they cope in a down economy.

Tip Sheet: 10 Ways to Solidify PR’s Role in Social Strategy

January 30th, 2012 by

For the PR executive, it’s not all about smart social media tactics—it’s also about becoming a strategic leader in social media within your organization.