As CSR efforts resonate more and more with the public, trumpeting an organization’s good citizenship is critical. PR News honors the best of these efforts with its annual CSR Awards. Here are the nominees.
Search engine optimization may sound complex to the uninitiated, but by following some basic essentials, PR pros can easily raise the visibility of their content online, including news releases.
Nothing is more crucial in creating awareness and attracting eyeballs to your products or services than great content. Here are three elements needed to successfully create, customize and market content.
College students prefer to have private discussions with their friends on social networking sites—eschewing conversations with corporate marketers, says a new study.
PR measurement expert and PR News Measurement Conference speaker Frank Ovaitt discusses which metrics the C-suite wants to see, the importance of the Barcelona Principles and…well, don’t get him started on advertising value equivalents (AVEs).
Sales of tablet computers are expected to double over the next five years, resulting in increased competition, says a new study.
Free speech or security threat? Americans are conflicted about how much freedom organizations like WikiLeaks should have in publishing confidential documents.
While employee wellness programs are on the rise—particularly in North America—only about a third of employers are actually measuring the success of such programs.