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2009 PR News CSR Award Winner: Corporate-Community Partnership

Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.  | MORE »

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Media UNTraining:  Avoiding ‘Overprocessed’ Media Images  

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s … | MORE »

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2009 PR News CSR Award: CSR People of the Year

KEVIN MOSS, Head of CSR, BT Americas Two years ago, Kevin Moss, a member of the BT Americas leadership team and formerly director of product operations, recognized the potential value of extending BT’s commitment to … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Sustainability/CSR Report

SAP AG Solutions for Today… and Tomorrow SAP, the world’s leading provider of business software, published its first sustainability report in 2008 as a way of providing a better understanding of the company’s vision and … | MORE »

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2009 PR News CSR Award: Product Design/Redesign

OSRAM SYLVANIA and Weber Shandwick for SYLVANIA Micro-Mini: All Green Hands on Deck! Thanks to the green revolution that has infiltrated consumer consciousness, there has been an surge in the usage of energy-efficient compact fluorescent … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Employee Volunteer Program

Blue Cross & Blue Shield of Rhode Island ­ Blue Angel Employee Volunteer Program The BCBSRI’s Blue Angel program is dedicated to making a difference in the Rhode Island community. While the company provides paid … | MORE »

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2009 PR News CSR Award: CSR People of the Year

JEFF GLUECK, Chief Marketing Officer, Travelocity.com Several years ago, in light of the consumer attention on global warming, Travelocity employees began asking what their company would do in relation to global warming. With Jeff Glueck, … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Stakeholder Engagement

Diageo North America and Forum Strategies & Communications for DrinkIQ Rather than "just saying no," Diageo North America and Forum Strategies & Communications initiated DrinkIQ, a global resource designed to promote responsible drinking and to … | MORE »

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2009 PR News CSR Award: Philanthropy Communications

Bank of America and RF|Binder Partners for Neighborhood Excellence Initiative Since being founded in 2004 to recognize and reward those achieving excellence in their community building efforts, Bank of America’s Neighborhood Excellence Initiative (NEI) rewarded … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Employee Relations

Delta Dental of Colorado Gives Back Rather than hogging the limelight on their 50th anniversary in Colorado, Delta Dental used the occasion to spread the wealth to local charities. Each employee was allotted $1,000 to … | MORE »

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