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Moving From Reputation Manager to Trust Builder

Financial advisers, insurers, automobile companies, Major League Baseball, government officials, educational institutions—the list of tarnished icons and leaders goes on and on. Regardless of their size or type, their shame spills over on to every … | MORE »

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EXAMPLES OF CRISIS-CENTRIC SOCIAL MEDIA TOOLS IN ACTION

Communications executives are constantly bombarded with examples of how social media fueled a crisis situation. For a dose of much-needed optimism, here are a handful of organizations that have effectively implemented social media into crisis … | MORE »

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Double-Edged Sword: How Social Media Can Fuel & Extinguish Crises

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality … | MORE »

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Climate Change Risks Could Cost Developing Countries Up to 19% of GDP by 2030

Report says action on climate adaptation may significantly reduce losses and increase economic sustainability. | MORE »

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Seven Ways to Build Your Media Lists

Publications come and go, and and their staff does as well. But, with new publications emerging, and other titles closing, how do you keep up to date | MORE »

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How to Launch and Execute Green Marketing

Following are basic guidelines to help you implement a green marketing campaign. | MORE »

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Should We Be More Social or Stay Traditional?

As the media continues to converge, it is increasingly important for public relations professionals to maintain strong relationships with all reporters and influencers; whether more traditional outlets or the new breed of media bloggers and thought leaders.  After all, ensuring a client’s communications and messages | MORE »

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Generate Sales Leads with PR and Media Relations

How to drive up your product sales by employing effective media relations best practices. | MORE »

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The Importance of Community Relations

For PR firms considering how to integrate a community relations policy into their portfolio of programs, read on. | MORE »

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Life, or Something Like It: Leveraging Advances in Social Aggregation

In June 2009, social media connoisseur (and Edelman VP of Digital Insights) Steve Rubel made an announcement via his blog, micropersuasion: He would be abandoning the highly trafficked platform in favor of The Steve Rubel … | MORE »

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