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Putting Facebook Tools to Work for Stronger Fan Engagement

New and powerful Facebook features, like Connect and @mention, have enabled PR organizations to drive more meaningful eyeballs, registrations and audience interaction. | MORE »

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Hoax Releases Hit Newswire Services

Two phony press releases hit PR Newswire and Business Wire, causing a change in release submission policy. | MORE »

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In a Crisis, Attitude Is Everything

Different types of crises dictate different attitudes on the part of spokespersons. During a crisis, effective spokespersons must, primarily through their non-verbal cues, leave stakeholders with the impression that they are compassionate, competent and confident. | MORE »

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B2Bs Lagging in Social Media Adoption

A new study shows a wide social media adoption gap between B2B and B2C, yet among B2B communicators, there is cause for optimism that the gap will close. | MORE »

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BP Oil Spill Response: Digital Lessons Learned

Liz Mair of Hynes Communications on what BP could have done better from a digital PR perspective. | MORE »

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Use Community Access TV to Get Your Message Out

For smaller businesses and nonprofits, community access television can be an attractive alternative outreach platform. | MORE »

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One-Question Survey: Define a Good Relationship With the Media

In advance of PR News’ June 17 Media Relations Forum in Washington, D.C., we asked the PR community one question: “How would you define a good relationship with the media?” See the winning response. | MORE »

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Media Relations Forum: Rule No. 1—Make Journalists Do Their Job

Top communications executives imparted advice on how to best deal with the evolving media landscape at the PR News Media Relations Forum. | MORE »

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How To Extend the Reach of Your E-Newsroom

Most organizations have some sort of area on their Web sites dedicated to news. Unfortunately, many organizations are not leveraging this online news area as a way to increase awareness of their products and services within their industry. | MORE »

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PR News Roundtable: In Media Relations, How Social Do You Go?

As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage. | MORE »

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