As the media landscape continues to fracture, with traditional outlets shrinking and new digital-based platforms emerging, PR executives are challenged to adjust media strategies and resources to gain maximum media coverage.
Quick Study: Public Trusts Media in Spill; Companies Socially Wary; Online Stakeholders Important; 50+ Set on Facebook
â–¶ Public Trusts Media in BP Leak: According a recent survey findings by Pew Research Center, the public expresses far more trust in the news media for information about the Gulf oil leak than it …
A Verizon -sponsored study surveyed senior executives worldwide on their views of how an emerging group of nontraditional stakeholders is impacting corporate reputation. 33% say that online communities will be their most important category of “non-traditional stakeholder” in five years.
PR agency exec and PR News Media Relations Forum panelist Karen Hinton has done battle with Chrevron over its enviromental practices, and doesn’t mince words when it comes to BP.
This excerpt from PR News’ Guide to Best Practices in Nonprofit Communications offers tips to help you counter the massive drop in donations to nonprofits.
There may come a time in your PR career when you are commissioned to provide public relations services for a client, organization or business where there is little to no budget available to support its needs. Social media and online tools can help you fill the gap.
According to the findings of an Adweek Media/Harris Poll by Harris Interactive, almost three-quarters (74%) of Americans say when a celebrity endorser gets involved in a scandal, it doesn’t impact the way they feel about the brand or brands they endorse.
Not just a practice for PR execs, reputation management has now become a defining feature of online life for many individual Internet users, especially young adults.
According to the 2010 Shared Responsibility Study from communications agency Cone, a majority of consumers want to be engaged in how a company conducts its business.
Deveney, appearing at PR News’ Media Relations Next Practices Forum on June 17 in Washington D.C., says that the ability to deal with the new realities of media relations is critical to the success of PR pros.