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When Not to Pitch

Every day, public relations professionals pitch stories to media outlets of every stripe. First, the bad news: The vast majority do not succeed in generating coverage. Editors, producers and reporters are constantly overwhelmed with requests … | MORE »

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2009 PR News CSR Award Winner: Corporate-Community Partnership

Following is this year’s PR News CSR Award Winner in the category of Corporate-Community Partnership.  | MORE »

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Media UNTraining:  Avoiding ‘Overprocessed’ Media Images  

Remember the days of the formally dressed, carefully contrived talking head that looked into the camera and sternly parroted the company line?  Good, now forget it because that spokesperson is a dinosaur, and training today’s … | MORE »

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Board of Directors Paying More Attention to CSR Opportunities

Boards of directors are increasingly paying attention to the risks and opportunities associated with corporate responsibility, sustainability and climate change, according to a survey commissioned and released today by Deloitte and Corporate Board Member magazine. … | MORE »

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Dare To Be Different and Get the Attention You Want

Sometimes being whimsical in your messaging or presentation may provide a boost to your client or company’s profile when it comes to attracting media attention. However, it must make sense in the framework of your … | MORE »

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Introducing the 2009 PR News CSR Award Winner in Media Relations

Winner: Coca-Cola Enterprises Campaign: Coca-Cola Enterprises External Communications Plan for the 2008 National Political Conventions During the 2008 presidential campaigns, environmental issues were top concerns for both voters and candidates. To put those words into … | MORE »

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2009 PR News CSR Award Winner: Diversity Communications

Following is this year’s PR News CSR Award Winner in the category of Diversity Communications. | MORE »

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2009 PR News CSR Award: Cause Branding

Following is this year’s winner in the CSR Award category of Cause Branding. A&E and Civic Entertainment Group for The Recovery Project Based on the startling statistic that 22 million Americans are struggling with addiction, A&E … | MORE »

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2009 PR News CSR Awards, Honorable Mentions: Nonprofit/Corporate Partnership

Citi Cards Plant-a-Tree Paperless Statement Campaign As part of a continuing effort to cut down on excess paper usage, Citi Cards made a donation to the Arbor Day Foundation on behalf of every card member … | MORE »

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2009 PR News CSR Award: Environmental Stewardship

Wolf Trap and Booz Allen Hamilton for Go Green With Wolf Trap As part of the overall goals of “Go Green With Wolf Trap,” the execs for the performing arts foundation developed a strategy to … | MORE »

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