Topics


avatar

Twitter Watch: Obama’s Online Rep Suffers With Debt Ceiling Debate

While there wasn’t much positive Twitter chatter around President Obama’s role in the debt ceiling debate, a majority of the tweets were in fact neutral. | MORE »

Comments Off

avatar

Digital Leaders Lack Resources for Keyword Research

For communicators, keyword research—a fundamental element to search engine optimization—is largely untapped due to a lack of resources and uncertainty surrounding its ROI. | MORE »

Comments Off

avatar

Get Hyper: Tips for Pitching Hyperlocal Media Outlets

Hyperlocal news platforms, which provide local news coverage for individual towns and communities, can help PR pros earn story coverage in specifically targeted areas. | MORE »

1 Comment

avatar

You Know Your Web Site Needs a Redesign When…

In 2011, an organization’s Web site needs to reflect what modern Web users expect from a quality site, including a clear call to action and a mobile-optimized design. | MORE »

Comments Off

avatar

Need for Strategic Direction, Experimentation and Iteration Emphasized at PR News’ Facebook Conference in San Francisco

Social media experts shared practical lessons on how to build an engaged community of influencers and advocates at PR News’ August 9 Facebook Conference. | MORE »

2 Comments

avatar

Facebook’s New Feed Feature: What Does It Mean for PR Pros?

Facebook’s newest tweak to its News Feed, which groups posts together by topic, makes keyword usage more important than ever. | MORE »

1 Comment

avatar

Flexibility Drives C-Suite Media Training

Former national TV reporter and Pincus Group president Aileen Pincus provides seven tips on how to train C-suite executives to face the media. | MORE »

Comments Off

avatar

PR Myth of the Month: Costs Outweigh Benefits of PR Research

Great research provides more than just a great starting point for a campaign. | MORE »

Comments Off

avatar

Be Prepared: 5 Essentials For a Successful Media Interview

Public Communications Inc. CEO Jill Allread provides five steps to help a company spokesperson ace media interviews. | MORE »

Comments Off

avatar

PR Myth of the Month: Costs Outweigh Benefits of PR Research

Great research provides more than just a great starting point for a campaign. | MORE »

Comments Off