Topics

Looking at the Half-Life of Social Network Links

May 29th, 2012 by

A new Bitly study shows that links posted on YouTube have the longest social media half-life.

Looking at the Half-Life of Social Network Links

May 29th, 2012 by

A new Bitly study shows that links posted on YouTube have the longest social media half-life.

Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

May 28th, 2012 by

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.

Case Study: Cone Communications and Timberland Help Consumers Find Their ‘Inner Tree’ With Arbor Day Campaign

May 28th, 2012 by

Facebook and video figure heavily into Timberland’s campaign to plant 5 million trees around the globe by 2015.

Mitigate Google’s Search Update Pain With Web Site Housecleaning

May 28th, 2012 by

Google’s Penguin and Panda search ranking adjustments are wreaking havoc with some small-business Web sites. SEO experts offer their advice on how communicators can best optimize their sites in response.

Mitigate Google’s Search Update Pain With Web Site Housecleaning

May 28th, 2012 by

Google’s Penguin and Panda search ranking adjustments are wreaking havoc with some small-business Web sites. SEO experts offer their advice on how communicators can best optimize their sites in response.

CEOs: Social Media to Become One of The Top Two Ways to Communicate

May 28th, 2012 by

A May 2012 IBM study found that CEOs believe social media will push past Web sites and call centers for customer engagement within the next five years.

CEOs: Social Media to Become One of The Top Two Ways to Communicate

May 28th, 2012 by

A May 2012 IBM study found that CEOs believe social media will push past Web sites and call centers for customer engagement within the next five years.

Charting the Industry: Twitter Up-and-Coming Pitching Platform

May 28th, 2012 by

Findings of the PR News/Cision Social Media Survey show that while social media is becoming a major component in engaging with journalists, the ubiquitous use of e-mail to pitch press releases is preventing a total social takeover.

Tip Sheet: Many ‘Thought Leaders,’ Few Authentic Opinions

May 28th, 2012 by

Anyone can be a thought leader these days, it seems. These best practices will help set you apart from the pack and develop true influence.