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Path Is on the Right Track to Win Back Users’ Trust

After being called out for uploading user address book data, the mobile social networking app developer went "nuclear" to regain user trust. | MORE »

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Is the Next Target for Web Activists Your Favorite Device Maker?

Apple might want to take seriously the 200,000 signature-strong petition being delivered to store locations. | MORE »

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New Reputation Index Features Long-Established Brands

The newest reputation index reveals that a brand’s corporate reputation is bolstered by its longevity in the marketplace. | MORE »

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7 Strategic Communications Lessons by Way of the Super Bowl

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place. | MORE »

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7 Strategic Communications Lessons by Way of the Super Bowl

Using the Super Bowl as a lens, George Washington University’s Larry Parnell discusses the importance of preparing a communications strategy, responding to the competition and having a contingency plan in place. | MORE »

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PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success. | MORE »

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BC Hydro’s PR Investment May Reap Powerful Rewards

British Columbia’s electric utility company is loading up on PR research and consultation in advance of major price hikes. | MORE »

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PR News Q&A With Danielle Brigida: Document the ‘Little Victories’ in Social Media ROI

In advance of PR News’ April 18 PR Measurement Conference, Danielle Brigida of the National Wildlife Federation shares tips on how to establish social media benchmarks and measure success. | MORE »

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5 Ways to Reinvent the Press Release With SEO

The press release still plays an important role in media relations, and Cision’s Vanessa Bugasch provides five quick tips to help you integrate SEO into all of your announcements. | MORE »

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How to Make Your Social Media Policy Stick

Creating a fluid, well-written social media policy is an investment in your organization’s future, says Haynes and Boone partner Matthew Deffebach. | MORE »

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