As online video views continue to proliferate across the Web, four digital PR experts weigh in on the most effective ways to distribute, track and measure video success.
In this excerpt from the new PR News’ Top 100 Case Studies in PR, Vol. 5, the Earth Advantage Institute builds its green cred through extensive stakeholder research and laser-focused media outreach.
Employers in the digital communications sector report both fewer hiring plans this spring and difficulties in hiring appropriate candidates for open positions, while agencies boast aggressive hiring plans.
Members of the generation born from 1980 onward embrace social media as medium for enacting change, rather than traditional political channels.
Management-themed stories—despite low share of voice—are getting a more positive take from the media, showing significant improvement over last year’s more critical tone.
Close collaboration with your clients leads to better results, but concrete steps need to be taken to achieve an empathetic partnership, says PR News Advisory Board member and Solomon McCown & Co. CEO Helene Solomon.
Want to keep your Facebook likers engaged? Facebook Conference speaker Jason Winocour of Hunter PR recommends useful and entertaining content, and open dialogue—and try not to delete negative posts.
Geoff Livingston, co-founder of Zoetica and the keynote speaker for PR News’ May 24 Facebook Conference, lays out 10 crucial questions for organizations to consider when developing a Facebook strategy.
As we’ve seen recently, a serious crisis puts serious pressure on executive leadership. And, sadly, the same denial-based crisis response pattern repeats itself far too often.