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The CSR Reporting Journey: How to Move Internal Stakeholders From Support to Understanding and Action

CSR reporting cannot be the end all and be all. It helps companies identify issues and promote what they are doing well all at the same time. But to have true change within a company, to move from being a company that just reports, there are several hurdles to overcome. | MORE »

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Leveraging The Four C’s Approach to Social Media Analytics

Believe it or not, social media can be measured. The following outlines a program that can help marketers measure Web 2.0 in a way that’s even better than measuring Web 1.0. | MORE »

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How to Mobilize a Strategy to Prevent Social Media Litigation

As social media comes of age in 2010, so will the legal issues that surround it in terms of what constitutes an endorsement on a blog or by other "word-of-mouth" marketers. Following are several steps organizations should take to protect themselves from social media litigation. | MORE »

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Listen, Learn, Adapt: Harnessing The Growing Power of Facebook

Of all the tools in the 24/7 social media universe, Facebook has become a strategic imperative as a brand builder. Consider that Facebook currently counts 350 million people as active users, with more than 50% … | MORE »

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Best Practices for Measuring ROI in Social Media

Following are guidelines to use when tracking ROI in your social media efforts: | MORE »

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Green Agenda: Convert Awareness to Action

As the economic stimulus plan takes shape in Washington, some clear potential winners are energy efficiency programs, renewable energy sectors such as wind, solar and biofuels and alternative fuel and electric vehicles. | MORE »

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How to Balance the Demands of Clients With the Needs of Media

As we all know, things are changing drastically in the PR field. The traditional communications techniques are now being overshadowed by all things social. But I’m afraid something very critical—and very basic—might be getting lost … | MORE »

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Facebook-Focused Campaign Drives Success for AFLAC

When the Aflac duck made its Facebook debut in April of 2009, little did the insurance company know how much of a social media splash the duck would make. | MORE »

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A CMO Weighs In On The Marketing/PR Divide

The divide between public relations and marketing began long before the advent of social media. Alan Scott, chief marketing officer of Dow Jones Enterprise Media Group, is keenly aware of the friction between the two, … | MORE »

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PR and Marketing Clashing Over Green Initiatives

According to a survey on green marketing sponsored by Environmental Leader, there’s a control issue at stake between PR and marketing over green initiatives. “Green Marketing: What Works & What Doesn’t” reveals that while 50% … | MORE »

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