Topics

To Fix the PR/C-Suite Measurement Disconnect, Start With an Executive Audit

April 16th, 2012 by

To prove the value of their efforts, PR pros must first uncover the often secret value system senior leaders maintain.

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

April 16th, 2012 by

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

April 16th, 2012 by

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

Pinterest Users in a Buying Mood

April 16th, 2012 by

More than one in four online consumers aware of sites like Pinterest have used them to make purchases.

Cory Booker: Mayor, Action Hero, Social Media Star

April 13th, 2012 by

After the Newark, N.J., mayor rescued a neighbor from a burning building, the story really caught fire on Twitter and in the media.

LinkedIn Adds Capability to Target Groups of Followers

April 13th, 2012 by

The social network has unveiled a new set of follower-focused tools.

LinkedIn Adds Capability to Target Groups of Followers

April 13th, 2012 by

The social network has unveiled a new set of follower-focused tools.

Cory Booker: Mayor, Action Hero, Social Media Star

April 13th, 2012 by

After the Newark, N.J., mayor rescued a neighbor from a burning building, the story really caught fire on Twitter and in the media.