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Adding Value for Your Audience: Do’s and Don’ts of QR Codes

As PR and marketing are increasingly integrating in the digital age, PR pros need to understand the strengths and weaknesses of QR codes and how they can fit into a campaign strategy. | MORE »

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Pinterest’s Traffic Is Seductive, But Is Your Brand a Good Match?

Communicators are being tempted by the latest hot social network, but it comes down to the same old questions: How does it fit in with your overall strategy, and what’s your goal? | MORE »

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Quick Study: Facebook Users Receive More, Give Less; Robust Sites Lift In-Store Sales; Social Media and Software Industry

â–¶ Facebook Users Receiveth More, Giveth Less: A Feb. 2012 Pew Internet study that combines server logs of Facebook activity with survey data finds that over one month, 40% of average Facebook users made a … | MORE »

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Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold. | MORE »

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Case Study: We Hold This Truth… ‘Innovation’ Effort Drives Fans in Person and Online to Declare on the Dotted Line

The Consumer Electronics Association’s Declaration of Innovation movement grew its Facebook community tenfold. | MORE »

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How PR Can Claim Social Media for Its Own

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why." | MORE »

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How PR Can Claim Social Media for Its Own

Martin Waxman, APR, says too many PR pros are putting the "what" of social media ahead of the "why." | MORE »

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Digital PR Watch: E-Newsletter Optimization Efforts Leave Much to Be Desired

A study shows that a majority communications pros aren’t enabling their newsletters for social sharing, nor are they following up with customers for further engagement. | MORE »

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Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out

In a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response. | MORE »

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Keeping the Media at Bay: Counterintuitive Yet Often Necessary

There are situations when tooting your organization’s horn must cease, and media deflection must begin. | MORE »

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