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How to Leverage Pinterest for Public Relations

Pinterest has grabbed the interest of PR pros, but not every brand should pin its hopes on the hot, new social platform. | MORE »

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Case Study: Passionate Spokesman, Nimble Communications and Trackside Tweets Power Winning IndyCar Sponsorship

Novo Nordisk takes the fast track in promoting its diabetes product portfolio—putting the pedal to race car driver Charlie Kimball’s metal. | MORE »

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Innovation Drives Video Success as YouTube Becomes the Anchor Platform for Brands

YouTube has become the brand storytelling platform for the next generation, and communicators need cutting-edge strategies to drive greater video success. | MORE »

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Social Media Engagement Tactics Shared at PR News’ Digital PR Summit

The notion that amassing likes and followers on social media alone is the key to proving ROI was laid to rest at the Westin San Francisco on Feb. 16. | MORE »

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Keeping the Media at Bay: Counterintuitive Yet Often Necessary

While it is in the PR professional’s DNA to want to get the word out when it comes to news about their organization or client, sometimes it is smart—and necessary—to scale back the outreach. | MORE »

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PR News Poll: Wikipedia Mostly Unexplored By PR Pros

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages. | MORE »

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Keeping in Step With Chipotle, McDonald’s Says it Cares Too

McDonald’s will require its U.S. pork suppliers to end the practice of caging pregnant pigs in cramped stalls, a step forward in the food industry’s drive to stop the harsh treatment of animals. | MORE »

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Software Execs Like Social Media—They Just Don’t Use It Much

A new study shows that the majority of software marketing executives believe social media has a positive impact on their business despite the underwhelming amount of time they spend using it. | MORE »

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PR News Poll: Wikipedia Mostly Unexplored By PR Pros

PR News asked its online community whether they had ever ever edited their brand’s or their clients’ Wikipedia pages. | MORE »

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6 Tips for Message Clarity During a Crisis 

Tips 1 & 2: Lay off the confusing legal jargon and ax the acronyms. | MORE »

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