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Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet Success

June 11th, 2012 by

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.

Case Study: Contests and Content Propel Talenti Gelato e Sorbetto’s Flavorful Facebook Page to Sweet Success

June 11th, 2012 by

Cold, creamy fact: Talenti and PR agency RF Binder tapped into the social graphs of gelato fans to the taste of a 129% increase in Facebook followers in just three months.

In Wake of Facebook’s Slide, Brand Health Checkups Are Mandatory

June 11th, 2012 by

Facebook’s recent IPO debacle underscore the fact that brand health must be regularly measured, and the proper PR medications prescribed.

Oracle CEO Makes a Grand Entrance on Twitter

June 8th, 2012 by

Like 50% of CEOs, Larry Ellison is now on Twitter. His first task: Insult the competition.

Oracle CEO Makes a Grand Entrance on Twitter

June 8th, 2012 by

Like 50% of CEOs, Larry Ellison is now on Twitter. His first task: Insult the competition.

People Prefer Pinterest for Purchasing—Facebook Pales

June 7th, 2012 by

Pinterest users are 79% more likely to purchase items they saw pinned on Pinterest compared to Facebook users.

People Prefer Pinterest for Purchasing—Facebook Pales

June 7th, 2012 by

Pinterest users are 79% more likely to purchase items they saw pinned on Pinterest compared to Facebook users.

Hacked? 4 Security Messages for LinkedIn Members

June 7th, 2012 by

LinkedIn is the latest major site to suffer a data breach—here’s what you need to know to protect your account.

Hacked? 4 Security Messages for LinkedIn Members

June 7th, 2012 by

LinkedIn is the latest major site to suffer a data breach—here’s what you need to know to protect your account.

CEOs Value Social Media More Than Others in C-Suite

June 6th, 2012 by

Chief information and chief financial officers don’t view social collaborations tools to be nearly half as important to their businesses today as CEOs do.