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IR and Corp Comms Practices Are About to Get a Lot More Visual

Investors and analysts will eventually choose video for sitting in on earnings reports and video conversations over phone calls, enabling them to read those all-important nonverbal cues. | MORE »

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Cyber-Criminals Hacking Away at Corporate Reputations

Computer hackers have been busy so far this summer, breaking into a number of sites and stealing—and then releasing—sensitive data. Should this be cause for alarm for reputation managers? | MORE »

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Are ‘Pollinators’ the New Queen Bees of the Internet?

Through hyperactive online sharing around their passion points, a new class of online influencers called "pollinators" has emerged on the Web. | MORE »

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9 Tips for Planning an Out-of-Orbit Satellite Media Tour

Doug Simon of DS Simon Productions offers some suggestions for maximizing bookings across all platforms on your next media tour. | MORE »

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8 Green Terms That Matter Most to Your Boss

A lot of green terms get tossed around, but do you really know what you’re referring to when you use the term "carbon offset"? Here’s a brief green vocabulary to help CSR communicators tell a compelling story that resonates with an environmentally conscious audience. | MORE »

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Pitching Products in a Down Economy: 3 Best Practices

Carmichael Lynch Spong managing director Julie Batliner offers three best tips for piquing product interest in a slow economy. | MORE »

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Agency Watch: Profitability Returns to ’08 Level

Agency profitability has rebounded from a four-year low, according to a StevensGould Pincus’ survey. | MORE »

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Execs Admit to Social Media’s Power, But Are Behind the Curve

Thanks to social media’s impact on customer service and loyalty, most executives recognize that future business success is dependent on having a social media strategy in place. | MORE »

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Tip Sheet: Five Steps to Aligning Strategy With Social Media

Despite the temptation to deploy social media "out of the box," the networks must be integrated with an organization’s strategic plan. Here are some tips for full alignment. | MORE »

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Case Study: Energy Education Sparks Reluctant Consumers to Get On Board With Trane’s Heating and Air Products

In a stagnant economy, PR agency Carmichael Lynch Spong and HVAC manufacturer Trane broke through consumer purchase barriers with product reliability and energy-saving proof points. | MORE »

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