â–¶ Tech Brands’ Twitter Trouble: A study by Wildfire PR found that while 90% of technology companies have a presence on two or more social networks, a significant majority are not actively using these networks …
PR News tracks the media relations efforts that moved the Tim Tebow/Jockey International sponsorship deal story from beginning to end.
Rather than CSR and sustainability as stand-alone issues with solely external drivers, consider the rising expectations that stakeholders and customers have of today’s businesses.
Case Study: PR Drives Top-Tier Media Coverage and High Public Awareness of Ford’s Theatre Renovation
The renovation of Ford’s Theatre in Washington, D.C., offered theater management a unique opportunity to reposition the historic landmark as something more than just the place where Abraham Lincoln got shot.
When it comes to subject lines, first impressions are everything. Here are five tips to keep in mind.
Sustainable Life Media’s 2010 Sustainable Brands conference in June brought together design communities, brand marketing professionals and sustainability experts to discuss innovation and the steps towards real sustainable brands. These are brands that achieve positive …
Open and click rates for marketing emails have continued to drop worldwide. Publishers have taken some innovative measures to slow, and in some cases even reverse, this decline.
If done correctly, brands can use active listening online to identify relevant audiences and understand the best approaches to reach them.
Case Study: Tax Giant Gets Personal Online by Turning Outdated Blog Site Into a Tax Q&A Juggernaut—Generating Big Return
H&R Block forged a more personal relationship with clients through a revamped Web site that provides year-round answers from tax preparation specialists.
The single most common mistake that PR practioners make in media relations efforts is failing to research the audience of the media outlet they are trying to pitch.