Being active on Facebook, LinkedIn and Twitter is now an everyday business activity for small- and medium-size organizations looking to both maintain relationships with existing customers and attract new ones.
For PR pros, industry trade shows provide not only an escape from the office, but a wealth of communications opportunities. Martin Jones of March Communications provides a bevy of tips for creating a successful PR plan around your next event.
The Pittsburgh Steelers’ president reacted swiftly and effectively to a player’s incendiary tweets.
Apple’s failure to take a proactive approach to its recent data-tracking issue was a missed opportunity.
PR pros dedicating significant time and efforts in social media will be glad to know that consumers are also actively sharing content, including external links and brand mentions.
Don’t disconnect your company’s phones just yet—few consumers find that organizations’ social media pages offer enough business-related information, and more than half prefer to connect with customer service via telephone.
How relevant an organization is to the public can be determined by how distinct the organization’s profile, and whether it captures the hearts and minds of consumers.
A major rise in the both funding and usage of social media programs designed to specifically target the Hispanic market is expected over the next fiscal year.