Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage.
To increase awareness about pets in shelters, the Helen Woodward Animal Center (HWAC) teamed up with Procter & Gamble Pet Care’s flagship Iams brand over 10 years ago to launch Iams Home 4 the Holidays (IH4TH), a global pet adoption initiative.
Remember, social media isn’t a conversation; it’s where the conversation takes place. Just having a Facebook page or Twitter account or YouTube channel or blog doesn’t mean you or your clients are engaged in the social Web.
Lately there has been much talk of the need for PR executives to focus on business “outcomes” rather than on business “outputs.” The ability to demonstrate how PR drives ROI or sales is indeed measurement’s holy grail.
For companies with a real contribution to make to the energy debate, helping the right audiences see the clien through the greenwash is absolutely the price of admission.
While online focus groups gain some momentum as an effective qualitative measurement, some organizations prefer a more traditional digital research technique: the online survey. Following are best practices on how you can maxmize your ROI using this digital method of research.
In legal scenarios and trials, lawyers are frequently the greatest source of leaks and surprise releases of information. Every time you see, hear or view one of those in-depth analyses of a legal situation, it’s likely one of the participating attorneys is involved.
A new white paper published by the Institute for Public Relations Commission on PR Measurement & Evaluation entitled, “Media Cost Weighting: A New Paradigm,” demonstrates the superiority of the Media Cost Weighting metric with four rigorous case studies.
A major PR player in the 1982 Tylenol scandal offers an inside perspective of Toyota’s current woes versus the Johnson & Johnson crisis. While the Toyota story seems complex, it really boils down to what the author calls the "Three V’s of Crises."
In this preview of PR News’ March 23 Measurement Conference, Aflac’s VP of external communications discusses how data has helped her company target areas that scored low in reputation and reveals her favorite metric tool.