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Case Study: External Approach to Internal Comms Equals Better Employee Engagement

Employees should be reached through the same communications strategies and platforms they use when they’re not at work. Here’s how Dow Advanced Chemicals applied an external outreach model for best internal results.

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New Managers Often Lack of Proper Training

The majority of bosses admit that their path to management wasn’t ideal, and workers discuss the six biggest complaints about their managers.

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Retailers Proven Kings of Customer Service

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U.S. consumers rate retailers as the greatest customer service providers among 143 large companies, while healthcare providers rank last. 

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Case Study: Bay Area Nonprofit Bag Effort Is Anything But Static, Embracing Viral Video and Bloggers to Save S.F. Bay

In a quest to curb the use of plastic grocery bags, the Bay Area nonprofit group Save the Bay went mano y mano with the deep-pocketed plastics industry, and was successful in spurring action among the public and government officials.

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Quick Study: Public on Nuke Fence; Retailers Customer-Savvy; Managers Lack Training; Social Ads Low Traffic Drivers

â–¶ U.S. Divided on Nuclear: Three weeks after a massive earthquake and tsunami crippled four nuclear reactors in Japan, Americans are displaying only a slight shift in their opinions on nuclear power, says a new … | MORE »

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Charting the Industry: How Communicators Value Facebook

What does a Facebook fan mean to an organization? A new study that delves into fans and brands finds that gaining insight and customer loyalty are two major benefits for communicators. ROI, however, is another story.

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B2B Companies Play the Field in Sports Arena for Branding Opportunities

Taking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies.

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Tapping Human Emotions for PR: ‘I Laughed! I Cried! I Bought!’

Thanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.

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Certifiably Consumable: Buyers Respond Best to Official Seals 

Consumers are more likely to purchase products that feature third party certifications than products with vague claims or environmental imagery.

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Despite Multitasking, Consumers Still Drawn in by TV

While TV viewing habits have been greatly influenced by simultaneous online and mobile engagement, the majority of Americans’ purchasing decisions are still influenced by TV ads.

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