Consumers are skeptical of companies supporting causes that don’t align with their business or their brands, proving the importance of authenticity.
The American Red Cross shifts attention to the drought in the Horn of Africa with a well-timed pledge of $1 million.
David Meerman Scott discusses real-time communications strategies and capitalizing on opportunities to increase engagement and spread content.
Open and innovative communications tactics are leading Domino’s back to pizza respectability after its 2009 viral video crisis.
PR News Digital PR Summit speaker Corinne Kovalsky shares tips on how to use Twitter to amplify story content and reach a target audience.
PR professionals not only must be able to walk the business process walk, but talk the business process talk—with their CEOs.
Case Study: Transparency and Proactive PR Create a Viable Lifeline for a LGBTQ Health Center in Crisis
Rocked by financial mismanagement and subsequent loss of trust in the community, Howard Brown Health Center needed a comeback, and quick.
PR News’ Facebook Conference keynoter Bonin Bough of PepsiCo argues that communicators, armed with storytelling and persuasion skills, are in prime position to capture the massive opportunities in social media.