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Doing Good as a Business Driver: Making the Leap to CSR 2.0

Is your CSR program firmly in place in your organization? Are you beginning to involve important stakeholders such as clients, customers and employees in your CSR efforts? If your answer is “yes” to these questions, you might be ready to take CSR to the next level. | MORE »

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Social Media Big in Small Businesses

A recent survey of small business leaders reveals the most popular platforms they use for business making decisions are webinars, podcasts and social networking sites, such as LinkedIn and Facebook. | MORE »

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Tourism Toronto Wins PRN CSR Award in Community Affairs

Even with the economy, CSR initiatives have not been on the wane: They are still adding value for companies of all sectors. Recently, PR News honored the CSR programs and the people who lead them at its CSR Awards luncheon held in Washington, D.C. on February 24. Learn about the winner of the community affairs category and the honorable mentions. | MORE »

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CSR Values Must Permeate the Business, Says BT’s Kevin Moss

Kevin Moss’ keynote speech at the PR News CSR Awards challenges CSR executives to be involved in all business functions and use social networking to communicate transparency and authenticity. Such communication could help root out inconsistencies in applying values. | MORE »

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PR News Announces Winners of CSR Awards

At a Feb. 24 luncheon event at the National Press Club in Washington, D.C., PR News honored the best in corporate social responsibility communications. | MORE »

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Developing and Implementing Effective CSR/Sustainability Programs That Have Value and Impact

Corporate communications professionals usually play a key role in the rollout of corporate change initiatives including mergers and acquisitions, restructurings, new visions and strategic imperatives. It is not surprising, therefore, that they are key players in the rollout of sustainability programs. | MORE »

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Breaking Through the National Media Clutter

Courtesy of John Gogarty, senior vice president of Coyne PR, here are some questions that every PR team needs to address and answer if they’re having problems securing national media coverage. | MORE »

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Case Study: Animal Passion and a ‘Desperate’ Strategy Drives Pet Adoption Campaign

To increase awareness about pets in shelters, the Helen Woodward Animal Center (HWAC) teamed up with Procter & Gamble Pet Care’s flagship Iams brand over 10 years ago to launch Iams Home 4 the Holidays (IH4TH), a global pet adoption initiative. | MORE »

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Beyond Showing Up: Create a Social Media Roadmap in 8 Steps

Remember, social media isn’t a conversation; it’s where the conversation takes place. Just having a Facebook page or Twitter account or YouTube channel or blog doesn’t mean you or your clients are engaged in the social Web. | MORE »

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Web Analytics: Tying Earned Media Metrics to Business Outcomes

Lately there has been much talk of the need for PR executives to focus on business “outcomes” rather than on business “outputs.” The ability to demonstrate how PR drives ROI or sales is indeed measurement’s holy grail. | MORE »

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