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Mysteries of Facebook Timeline for Brands Soon to Be Revealed

Facebook’s upcoming launch of Timeline for brands is a hot topic among communications pros, whose questions are on the verge of finally being answered. | MORE »

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Don’t Throw Up An Airball: 4 Tips for Capitalizing on Great News

Solomon McCown owner Ashley McCown provides four tips for boosting communications around an influx of good news—a reverse crisis of sorts. | MORE »

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Sponsorship Measurement: 4 Ways to Prove Positive ROI

Jim Andrews, SVP of content strategy at sponsorship consulting company IEG, provides four tactics to measure sponsorship success against business goals. | MORE »

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Apple Supplants Google as Brand With Best Reputation

Apple beat out other major brands including Google, Amazon and Kraft in securing the highest reputation score in the Harris Interactive study’s history. | MORE »

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Business Bloggers Say ‘Authentic’ CEOs Get Most Respect

CEOs who admit their mistakes are not only perceived as authentic, but also as capable and effective leaders. | MORE »

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5 Tips to Help Brands Find Their True Voice on Digital Platforms

Applying the art and science of active listening can help an organization reveal its most effective digital voice, says Iona College’s Robert J. Petrausch. | MORE »

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Pinterest Excitement Tempered by Copyright Concerns

While Pinsanity is on the ascendant for communicators and brands, the ability of users to copy and post content from other sites has some crying foul. | MORE »

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Will a New CEO Help Johnson & Johnson Regain Its Mojo?

The news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the … | MORE »

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Former Times Chief’s New Gig Further Blurs Media/PR Divide

Former New York Times Company CEO Janet Robinson has joined Fleishman-Hillard’s international advisory board, bringing the converging worlds of media and PR that much closer. | MORE »

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Charlie Kimball’s Three Tips for Handling Hired Spokespeople

The IndyCar driver and Novo Nordisk rep offers insight to PR pros who work with hired spokespeople. | MORE »

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