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An Ill-Timed Missive From Citi

Another PR lesson learned in this brutal season of online hacking: When your data’s been breached, quickly pay a visit to your marketing team. | MORE »

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No Myths Here: 5 Twitter Lessons Learned From the Discovery Channel

The Discovery Channel’s @MythBusters account didn’t earn more than 500,000 engaged followers based on the show’s star power alone. Here are five lessons learned to instantly boost your Twitter strategy. | MORE »

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Another Day, Another Viral Lie

P.T. Barnum would thrive in this era of knee-jerk news reports, blog posts and tweets. | MORE »

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The Demise of the Press Release Is Greatly Exaggerated

Dentsu Communications’ SVP/managing director Jim Miller describes how, with custom tailoring and punchy quotes, the press release can still be the best way to present your story. | MORE »

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Wheel Advantage: Five Benefits of the Hub and Spoke Social Model   

For companies with multiple social media destinations, the Hub and Spoke social media management model can spur greater engagement and increase collaboration with employees and customers. | MORE »

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Majority of Gen Y-ers Consider Cutting the Pay TV Cord

The high cost of pay TV subscriptions and the emergence of other ways for viewers to watch entertainment content has prompted many Gen Y-ers to consider discontinuing their paid services. | MORE »

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Back to the Drawing Board for Internal Communicators

Companies have a long way to go in improving internal communications, as bottlenecks and ineffective practices still limit worker productivity and erode morale. | MORE »

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Weiner Gets Through Press Conference; What Should His Next Steps Be?

According to one crisis expert, Anthony Weiner may have helped himself at Tuesday’s press conference, but how he keeps it together in the next 24 hours is critical. | MORE »

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France Bans Facebook, Twitter Promos on TV; How Would This Play in the U.S.?

The French government again displays its often tough stand on the Internet by preventing TV networks from plugging their specific social media sites on their shows. | MORE »

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Perception of Value Provided by Entertainment Sources Dips; Social Media Value Remains Steady

The perceived value of entertainment platforms have dropped demonstrably from 2010 to 2011. The culprit? The "commoditized nature" of entertainment and the rise of social media. | MORE »

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