A new survey finds that the majority of PR pros say they must translate PR efforts into business results to win over the C-suite. Three experts offer advice on how to do just that.
PR’s social media leaders to gather in San Francisco on Aug. 9 to discuss the latest and most-proven strategies for PR practitioners to make the most out of their Facebook efforts.
Facebook’s attempt to plant stories about Google should prompt creative thinking about more ethical ways to confront competition.
It’s critical for PR pros and marketers to understand how to identify people who have the highest amount of influence over others in their target market.
A new generation of social media-savvy moms are sharing their banking experiences with friends and serving as genuine brand endorsers.
Case Study: Army, Agency Tap Influencers in Campaign to Lead Students’ Dreams From the Corner Office to Officership
The U.S. Army and Weber Shandwick Dallas implemented a broad, integrated program that included key local and national outreach as part of a PR and ad campaign to attract officer candidates.
Is your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis.
A rebranding initiative isn’t complete without an internal style guide that reflects the organization’s changed messaging and culture, plus employees’ specific needs and skills.