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Social Media Helps Drive Agency Optimism

PR News quizzes three agency leaders about the economy’s effect on their business, and finds that clients are looking closely at social media—and at costs. | MORE »

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Social Media Guidelines: Command And Control or ‘Let ’er Rip!’

Empowerment, responsibility and protection are key hallmarks of strong social media guidelines, say the experts. But there’s a fine line between setting hard policies and applying looser guidelines. | MORE »

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PR News Q&A: Former White House Press Secretary Perino Talks PR Education, Fox and BP

Dana Perino is set to teach a public affairs master class at George Washington University—with a little help from her friends. | MORE »

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Translate Word of Mouth With Social Media Monitoring Tools

A comprehensive measurement plan should consist of three parts—gauging the audience’s reactions to a brand before, during and after a campaign. | MORE »

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‘The Media Is the Enemy,’ and Other Dangerous Notions to Disavow

Having a negative attitude toward the media is a self-fulfilling prophesy, and requires serious reeducation and training. | MORE »

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For Crisis Response Web Leader, BP Spill a Marathon, Not a Sprint

The Coast Guard’s Ryan White gives PR News an inside look into the digital public affairs effort behind the oil spill crisis. | MORE »

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Reality TV vs. Real PR Professionals

Entertainment value doesn’t equal PR value in reality shows about public relations agencies, and misleading impressions are bound to result from E!’s new show The Spin Crowd. | MORE »

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Media Beat: Journos Paint Rosier Business Picture

An exclusive PR News chart shows that the tone of media coverage of corporate attributes has been more positive of late, with the exception of CSR. | MORE »

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How to Add Foursquare to Your PR Arsenal

Geo-location social platform Foursquare may not be for every organization, but these tips on leveraging it may help you decide if you’re ready to jump in the game. | MORE »

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PR as a Driver for B2B Sales and Customer Service

Great customer service has become a key pillar in driving reputation, revenues and repeat business. Yet the B2B space faces a couple of barriers to truly integrated communications/customer service efforts. | MORE »

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