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PR Myth of the Month: Real-Time News Analysis Is Essential

PRIME Research CEO Mark Weiner discusses the implications of speed and accurateness in determining whether your organization needs "real-time" news analysis. | MORE »

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PR News Q&A With Buddy Media’s Michael Jaindl: It’s Time for Timeline

Facebook’s Timeline is an opt-in feature for brands—until March 30, when all profile pages make the switchover. Communicators have little time to waste in preparation, says Buddy Media’s chief client officer. | MORE »

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PR News Q&A With Jason Forget: Focus on Business Outcomes, Not Campaign Outputs

In advance of PR News’ April 18 PR Measurement Conference, GE Energy’s Jason Forget shares tips on how to establish a PR measurement program that ties into organizational goals. | MORE »

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It’s Storytelling Time for Brands on Facebook

Now that Facebook has officially launched Timeline for brands, PR pros must answer this question: What is our brand’s story, and how do we want to tell it visually? | MORE »

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NASCAR Driver Keselowski: Twitter Hero or Bad Example?

After an accident stopped the Daytona 500 for two hours, Brad Keselowski went where no race car driver has gone before—tweeting during the race. | MORE »

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PR News Launches Second Annual Salary Survey

PR professionals have until March 12 to participate in PR News’ second annual salary and benefits survey. | MORE »

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Going Long Term: 4 Tips for Sustaining a PR Campaign

Conover Tuttle Pace SVP and partner Brian Heffron offers tips on how to keep feeding the media for sustained coverage. | MORE »

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4 Tips to Keep Your Online Brand Ambassadors ‘FTC-Free’

Brands that use paid advocates must be aware of proper disclosure policies in order to avoid conflicts with the Federal Trade Commission. | MORE »

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Americans Put Their Trust in Media—Some Outlets More Than Others

The majority of Americans trust as many as seven different media outlets to deliver news fairly and accurately. Those standards, however, vary by outlet and by the readers’ political beliefs. | MORE »

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Costa Cruises Leaves Gaps in Allegra Story You Can Run a Ship Through

While the Costa Allegra is being towed slowly to Seychelles, Costa Cruises continues to leave out one of the five W’s: Why? | MORE »

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