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PR Transformation Spawns New Measurement Models and Metrics

PR is transforming so fast that tried-and-true techniques and metrics no longer apply. Do PR pros have to reinvent the wheel before the hammer of accountability comes down from above? | MORE »

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It’s All Location When it Comes to Corporate Citizenship

The world’s best corporate citizens differ in their social responsibility emphasis depending on the location of their headquarters, says new study fielded by the Arthur W. Page Center for Integrity in Public Communication at Penn State University. | MORE »

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Media Training: A 25-Year Perspective

We’ve seen both a retraction in traditional media and an explosion in other media. While newspapers and magazines are folding and electronic media editorial staffs are shrinking, blogs YouTube, e-zines and Web sites offer countless opportunities to reach a wide audience, but greater risks of unwanted exposure. | MORE »

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How to Apply Thought Leadership to Social Media

Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants. | MORE »

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Case Study: Goodyear Gets Grip on New Media With Eagle GT Launch

Coyne PR helps the tire manufacturer reach young enthusiasts by putting automotive bloggers on par with traditional media contacts. The product: Goodyear’s Eagle GT high-performance tire. The demographic: males ranging from 16-40 who prefer to be known as trendsetters when it comes to customizing their cars. | MORE »

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Apply Thought Leadership to Social Media

Social media is all the rage and rapidly evolving in both technology and techniques. Interestingly, what it demands—whether communicating a product, service or political cause—is listening and offering constructive ideas valuable to a particular network’s participants.

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Launching Cost-Effective Digital Metrics: Top Ten Tips and Traps

Following are guidelines to help start an inexpensive digital measurement program and some traps to avoid: | MORE »

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Best Research Practices for Sustainability Initiatives and other Corporate Social Responsibility Programs

CSR initiatives can do wonders in increasting employee engagement, winning stakeholder confidence and improving relationshps with NGOs and the communities you serve. Following are tips to keep in mind when forming a sustainability program: | MORE »

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Four Tips for Optimal Social Media Training

Thinking about setting up a formal social media training program in your organization? Here are some basic things to keep in mind: | MORE »

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10 Best Practices for Marketing Socially Responsible Businesses

Marketing a CSR initiative or enterprise takes as much strategic know-how as launching one. Following are 10 tips and tricks: | MORE »

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