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Keeping the Press and Analysts Engaged via Social Media Tactics

When reporters are writing for now, it is the PR professional’s job to give them the tools they need to decide quickly if the stories being pitched to them are relevant to the broader market. | MORE »

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CSR Important to Minority Consumers

A study by VanguardComm finds that one-third of Hispanic and African-American consumers almost always choose brands because they come from companies with strong CSR and cause-marketing programs they believe in. | MORE »

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Case Study: Grasshopper’s Multi-Sensory Campaign Grows by Leaps And Bounds, Creating Big Buzz Around Rebranding

Chocolate-covered grasshoppers and a video on entrepreneurship were two of the key components in the Grasshopper Group’s rebranding effort. | MORE »

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PR News Pop Quiz: Time to Test Your Media Relations Mojo

Here’s a quick quiz by the Access Communications staff that will keep you on your media relations toes. | MORE »

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Image Patrol: Target Is Anything But On, While PG&E Connects With Post-Explosion Relief Fund and Twitter Outreach

For Target, saying sorry for a donation to an anti-gay politician simply wasn’t enough; PG&E, however, did enough and more after its gas line explosion in the Bay Area. | MORE »

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Online Makeover: As Technology Changes, So Should Your Web Site

New trends in the digital space may require organizations to upgrade or completely overhaul their Web sites; yet making wholesale changes could prove to be difficult and expensive. | MORE »

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Yesterday’s PR Pros, Today’s Chief Content Officers

The convergence of PR, advertising and digital tactics offers storytelling-savvy PR pros an opportunity to take the reins of content creation and management. | MORE »

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If Social Media Is Just Another To-Do List Item, Don’t Bother Doing It

All too frequently, organizations are jumping into social media marketing before they are crystal clear about their core target audience or their brand—or about the emotional connection they want to make. | MORE »

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Case Study: Credit Card Payments Company ‘Runs to the Light’ as Security Breach Puts Reputation and Profits in Jeopardy

Heartland Payment Systems’ willingness to be quick and transparent pays reputation dividends. | MORE »

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Twitter Watch: Followers of Best Workplaces

Google leads Fortune’s Best Places to Work list in number of Twitter followers. | MORE »

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