Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.
Timberland’s commitment to sustainability dates back nearly 40 years, and is driven by the belief that a business can create positive impact in the world. Timberland’s CSR objectives—protecting the outdoors, innovating products, improving workers’ lives… Continued
Winner: Fireman’s Fund Insurance Company – Supporting Firefighters for Safer Communities Since 2004, Fireman’s Fund Insurance Company has awarded millions of dollars in grants each year to fire departments for life-saving equipment, firefighter training and… Continued
Like our other CSR A-Listers, Waggener Edstrom Worldwide practices the corporate responsibility it preaches for its clients. WE is a signatory of the UN Global Compact and based its third Corporate Citizenship Report on the… Continued
Winner: IBM Corporation and Ketchum – IBM stages largest corporate volunteer event in history, reaching communities in 120 countries “Celebration of Service” was designed to enable IBM to engage with local communities on volunteer projects… Continued
Launched in 2008, Deloitte’s Greening the Dot program has expanded its reach from the office (in 2008) to the home (in 2009) and to the next generation (in 2010). Within this expansion, the core goals… Continued
Communications pros gathered at PR News’ CSR Awards luncheon in Washington, D.C., to honor the best in corporate social responsibility campaigns—and share some CSR tips.
Co-Winner: HanesBrands and O’Malley Hansen Communications – Using Green for Good in Latin America HanesBrands has a significant manufacturing presence in El Salvador, Honduras and the Dominican Republic and focuses CSR efforts there in two… Continued