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2012 CSR Awards: Human Rights Communications/Social Justice Communications

April 17th, 2012 by

Winner: The Body Shop – Stop Sex Trafficking of Children and Young People Global Petition How do you inspire millions of people to band together around a singular cause and affect true, tangible change? For… Continued

2012 CSR Awards: A-List – Carmichael Lynch Spong

April 17th, 2012 by

Carmichael Lynch Spong’s headquarters in downtown Minneapolis is the ultimate symbol of this agency’s full-on commitment to corporate responsibility and environmental stewardship. Its LEED- qualified workplace is powered 100% by wind-sourced energy, and the agency… Continued

2012 CSR Awards: Corporations With Less Than 10K Employees

April 17th, 2012 by

Winner: Honda Manufacturing of Alabama In the wake of the devastating tornadoes that swept through Alabama on April 27, 2011, Honda Manufacturing of Alabama (HMA) took immediate action, providing manpower, relief items and vehicles to… Continued

2012 CSR Awards: Sustainability/CSR Report

April 17th, 2012 by

Winner: SAP – Sustainability at SAP SAP’s multimedia sustainability report, a cornerstone of its CSR program, is designed to motivate, record progress and engage a year-round, interactive conversation with stakeholders. For 2011, SAP introduced several… Continued

2012 CSR Awards: CSR Pros of the Year – Zafar Brooks

April 17th, 2012 by

Hyundai Motor America Zafar Brooks, director, governmental affairs and diversity outreach at Hyundai, has taken the company’s cornerstone CSR program, Hyundai Hope on Wheels, a long way. Put in charge of CSR initiatives in 2006,… Continued

2012 CSR Awards: Green PR Campaign

April 17th, 2012 by

Winner: Timberland and Cone Communications – Timberland’s 2011 Arbor Day Campaign The issue of deforestation is important to Timberland—the footwear company’s logo is a tree, after all. In recent years, Timberland has tapped the interactive… Continued

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

April 16th, 2012 by

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Case Study: Scholastic Gets an ‘A’ for Building Awareness of Art & Writing Awards Program as It Approaches 90th Year

April 16th, 2012 by

Year in and year out Scholastic and the Alliance for Young Artists & Writers refine and retool the PR campaign for an annual awards program that launched in 1923.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.

Charting the Industry: On the Endangered Species List—The AOR

April 16th, 2012 by

Client organizations’ use of a single outside PR agency of record has consistently decreased over the last 10 years.