Measurement Conference: Business-Based Objectives Lead to PR Success

April 19th, 2012 by

Smart, practical, attainable and measurable PR objectives were stressed at PR News’ PR Measurement Conference in Washington, D.C., on April 18.

2012 CSR Awards: Hall of Fame – Timberland

April 17th, 2012 by

Timberland’s commitment to sustainability dates back nearly 40 years, and is driven by the belief that a business can create positive impact in the world. Timberland’s CSR objectives—protecting the outdoors, innovating products, improving workers’ lives… Continued

2012 CSR Awards: Cause Branding Campaign

April 17th, 2012 by

Winner: JetBlue Airways and Company 20 Inc. – Soar With Reading: Let Your Imagination Take Flight At first glance, JetBlue and PBS KIDS don’t have much in common. But in 2011 the two teamed up… Continued

2012 CSR Awards: Social Good

April 17th, 2012 by

Winner: Fireman’s Fund Insurance Company – Supporting Firefighters for Safer Communities Since 2004, Fireman’s Fund Insurance Company has awarded millions of dollars in grants each year to fire departments for life-saving equipment, firefighter training and… Continued

2012 CSR Awards: A-List – Waggener Edstrom Worldwide

April 17th, 2012 by

Like our other CSR A-Listers, Waggener Edstrom Worldwide practices the corporate responsibility it preaches for its clients. WE is a signatory of the UN Global Compact and based its third Corporate Citizenship Report on the… Continued

2012 CSR Awards: Employee Volunteer Program

April 17th, 2012 by

Winner: IBM Corporation and Ketchum – IBM stages largest corporate volunteer event in history, reaching communities in 120 countries “Celebration of Service” was designed to enable IBM to engage with local communities on volunteer projects… Continued

2012 CSR Awards: Hall of Fame – Deloitte, Greening the Dot

April 17th, 2012 by

Launched in 2008, Deloitte’s Greening the Dot program has expanded its reach from the office (in 2008) to the home (in 2009) and to the next generation (in 2010). Within this expansion, the core goals… Continued

2012 CSR Awards: Blog

April 17th, 2012 by

Winner: Amway – Amway One by One Campaign for Children Blog The One by One blog started in 2006 as a way to increase transparency, converse with supporters and showcase the impact the organization makes… Continued

Best Practices and Inspiration Shared at CSR Awards Luncheon

April 17th, 2012 by

Communications pros gathered at PR News’ CSR Awards luncheon in Washington, D.C., to honor the best in corporate social responsibility campaigns—and share some CSR tips.

2012 CSR Awards: Recycling

April 17th, 2012 by

Co-Winner: HanesBrands and O’Malley Hansen Communications – Using Green for Good in Latin America HanesBrands has a significant manufacturing presence in El Salvador, Honduras and the Dominican Republic and focuses CSR efforts there in two… Continued