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2011 Platinum PR Awards: Web Site Marketing

Winner: Zocalo Group & Dell – The Dell Inspiron Storybook Online Experience To promote Dell’s new touch-screen family computer for the 2010-2011 winter holiday season, the Zocalo Group worked with the computer company to unveil … | MORE »

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2011 Platinum PR Awards: Online Communications

Winner: NEI and Burson-Marsteller – Digital Crisis Management for U.S. Nuclear Industry during Japan Crisis In the immediate aftermath of the devastating March 2011 earthquake in Japan, American public opinion shifted from 57% in support … | MORE »

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2011 Platinum PR Awards: Video Program

Winner: Consumer Electronics Association – CEA’s Innovation Movement Video Brochure for Capitol Hill With the objective of finding a unique way to educate U.S. policy makers about key issues concerning its Innovation Movement campaign, the … | MORE »

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Beyond the White Paper: Effective Content Deployment to Maximize Your Investment

Convince and Convert’s Jay Baer and other content strategists discuss how best to deploy your marketing content. | MORE »

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For Google, Transparency and Cynical Feedback Go Hand in Hand

Google may have invited criticism when it revealed details about its energy use, but it also enhanced its reputation for corporate transparency in the sustainability movement. | MORE »

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Tip Sheet: Handling the Changing Space of Mom Blogging

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media. | MORE »

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Tip Sheet: Handling the Changing Space of Mom Blogging

Child’s Play Communications president Stephanie Azzarone discusses what it means for moms to serve as brand ambassadors in the maturing space of blogs and social media. | MORE »

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Head Games: How Neuroscience, Psychology Principles Punctuate PR

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR. | MORE »

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Head Games: How Neuroscience, Psychology Principles Punctuate PR

As the technologies that power the fields of behavioral science, psychology and neuroscience improve, diving further inside people’s thoughts and emotions is emerging as a key development in PR. | MORE »

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As Honda and Toyota Drive Social Media Efforts, Who Gets the Higher Mark?

APCO Worldwide’s David Wescott evaluates the the success of Toyota’s and Honda’s 2012 social media campaigns based on six factors that help determine what makes a company successful in social media and worth supporting. | MORE »

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