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What’s Google+ Got That Its Rivals Lack? How About SEO and YouTube Integration

Google shared statistics with the New York Times to prove that its social network is alive and well. | MORE »

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Digital Media Radically Transforming Marcom Process

The majority of new media executives are in tune with demands of the evolving marketplace and have transformed their marketing and communications operations accordingly. | MORE »

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Social Watch: Players Top the Tweet Chart During NBA All-Star Weekend

LeBron James, Kobe Bryant and Jeremy Lin dominated the Twitter-sphere during the NBA’s All-Star extravaganza. | MORE »

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Facebook’s New Timeline for Brands Means Deeper Engagement With Followers

Here’s a primer on the new Facebook features that take awareness building and interacting with users to another level. | MORE »

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Tip Sheet: How to Choose a Monitoring & Measurement Firm

Measurement expert Angela Jeffrey helps you clear a pathway through the maze of monitoring companies. | MORE »

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How to Design a Triage System for Social Media

Making informed decisions on time and resource allocation for social media will lead to more PR success—and fewer headaches. | MORE »

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When Facing Today’s Media, Leaders Can’t Live on Hubris Alone

Despite a regular stream of public gaffes, some leaders still resist formal media training. Here’s how to get them with the program. | MORE »

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Case Study: Extensive Media Relations Effort Makes Wreath Campaign at Arlington National Cemetery a Success

A series of targeted press releases and a direct mail piece helped drive top-tier media national coverage of Wreaths Across America’s campaign. | MORE »

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Using Pinterest Yet? 13 Tips for Gaining Business Exposure for Your Clients

There’ a lot to like about Pinterest—not least its rapidly expanding user base. Here is a baker’s dozen tips to help your pins (and your clients’ pins) get noticed and repinned. | MORE »

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Rush’s Advertisers Just the Latest Targets of Online Activism

Rush Limbaugh’s advertisers can be added to the list of brands that includes Apple, Susan G. Komen for the Cure and Lowe’s that have been forced to deal with fast-growing groundswells of online condemnation. | MORE »

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