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Fostering Internal Trust: Deploying Your Intranet in a Crisis

In case of a crisis, calming fears and disseminating factual information internally is critical. Your organization’s Intranet can be the one-stop shop for gaining employee trust. | MORE »

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Passion and Credible Information Fuel Personal PR/Branding Power

Unfortunately for many PR professionals, practicing PR on a personal level has become a necessity; for others, pushing their own brands is a way to become a PR influencer. | MORE »

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Case Study: Defining Moment—At Depth of Recession, GE’s CEO Stands and Delivers Powerful Speech at West Point

GE’s Jeff Immelt’s 2009 leadership speech was effective in reaching a number of audiences, including the attending Army cadets, his corporate peers, government officials and GE employees. | MORE »

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Non-Corporate Public Affairs Pros Use Social Media More than Corporate Counterparts

The majority of non-corporate public affairs departments use social media platforms, while less than half of corporate PA departments do, according to data exclusive to PR News. | MORE »

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Crisis Litigation: You Can’t Just Tell Your Story in Court

Given the power of blogs and other social media channels, crisis expert Richard Levick writes that it’s critical that organizations have a digital-savvy litigation communications team in place. | MORE »

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Belonging Big in Building Social Capital, But Is It Enough?

"Social capital" may sound a little highbrow, but the rise of digital PR has caused some interest in the term among communicators. Key questions around it: Can social capital be built, and can it be measured? | MORE »

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Press Conference Confusion: Learn From Media Relations Mistakes

An ill-fated press conference is bad news for college communicators, but in the process becomes a valuable lesson that will ensure more effective efforts in the future. | MORE »

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True Green: Follow the FTC’s Latest Guidelines

Looking to get a green product out into the market? Follow the FTC’s recently revised green guidelines to avoid making false green claims. | MORE »

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Translating Complex Science Topics Is Really an Art

To communicate scientific research to audiences, frame it within shared values or beliefs—and use visuals. | MORE »

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Navigating a Crisis: Don’t Get Defensive, Stick to Your Guns

Royal Caribbean’s Cynthia Martinez offers tips for turning negative media coverage into a PR success story. | MORE »

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