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Exploring the Veteran’s Mind to Achieve Campaign Success

Focus group sessions with returning vets from Iraq and Afghanistan uncovered key attitudes and beliefs that helped form the messaging for a successful outreach effort. | MORE »

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Media Relations on a Global Scale: Know the Territory

As the world becomes more and more connected, and organizations establish global outposts, PR professionals need to understand the unique attributes of the regions in which they practice. Here’s a primer to get started. | MORE »

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Savvy Consumers Question ‘All-Natural’ Product Labels

Increasingly interested in purchasing organic products, consumers are holding those brands to higher standards—and are asking for independent certification of natural products. | MORE »

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Corporate America Failing to Meet Public’s Expectations

The majority of Americans feel that corporate America failed to meet their expectations in 2010, and say that improved ethics is a key way for companies to lift their standings in 2011. | MORE »

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Measurements Tenets to Live By: The Barcelona Principles

Created in 2010, the Barcelona Principles serve as a basic framework for PR pros looking to develop measurement strategies. Read on for the seven guidelines. | MORE »

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Case Study: Edgy Ad Campaign, With Hefty Digital, Traditional PR Support, Helps the Pistachio Come Out of Its Shell

After a contamination scare in early 2009, the pistachio had hit nut-bottom. Leave it to a crazy cast of characters—backed by a big media relations campaign—to not only bring the pistachio back from the dead, but make it a best-seller on the grocery shelves. | MORE »

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Charting the Industry: Orgs Wrestle With Social Media ROI

Despite all the talk of Facebook and Twitter taking over the digital communications space, corporate execs say that e-mail and Web sites command the best ROI online. Still, PR practitioners are working to realize better returns from social media. | MORE »

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Recognizing CSR’s Value, PR Execs Work to Tie Citizenship Efforts to Biz Goals

Unlike their B2C counterparts, B2B communicators must extend CSR messaging beyond direct stakeholders. Yet they do have a major theme in common: Ultimately, good citizenship is good for business. | MORE »

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PR Measurement in 2011: Show the Science, But Trust Your Instincts

There is probably a PR discipline no more challenging—or more important—than measurement. PR News spoke to a variety of experts to find out what their measurement strategies and priorities are for this year. | MORE »

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The ABCs of Social Media: Authenticity, Boldness and Credibility

Whether you choose to join the social media conversation or not, it is happening. The question, asks Sustainable Business Network co-founder John Friedman, is do you prefer it to go on with or without you? | MORE »

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