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Charting the Industry: Yahoo CEOs Fail Miserably With Media

May 21st, 2012 by

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.

Charting the Industry: Yahoo CEOs Fail Miserably With Media

May 21st, 2012 by

Corporate communicators are always looking for media coverage for its CEOs, but in the case of former Yahoo leaders Bartz and Thompson, negative coverage can be deadly in a crisis.

Apple Creates Its Own Good Neighbor Policy

May 21st, 2012 by

Apple reportedly provides Cupertino residents with detailed information on a new research facility it wants to build in the city, and also solicits them for feedback/support.

B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions

May 21st, 2012 by

While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.

Apple Creates Its Own Good Neighbor Policy

May 21st, 2012 by

Apple reportedly provides Cupertino residents with detailed information on a new research facility it wants to build in the city, and also solicits them for feedback/support.

B2B Communications: Views From the Jobs Battlefront: B2B PR Pros Offer Insights on Career Transitions

May 21st, 2012 by

While its an employer’s market out there, opportunities for rewarding communications jobs abound—if you have the right mindset.

Agency Watch: Edelman’s Fees of $604.7M Are 5X Next Firm

May 21st, 2012 by

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.

Agency Watch: Edelman’s Fees of $604.7M Are 5X Next Firm

May 21st, 2012 by

O’Dwyer’s latest agency research shows that Edelman, APCO Worldwide and Waggener Edstrom were the three agencies with the biggest nets fees in 2011.

Brands Take Note: Microsoft Opens Up So.cl to All Users 

May 21st, 2012 by

Microsoft’s social networking site combines elements of a variety of established social platforms, but the jury’s still out on its effectiveness for brands.

8 Tips to Turn Your Small Biz Into a Content Producing Machine

May 18th, 2012 by

Turn your organization into a content factory by creating digestible pieces of content that address customers’ concerns.