Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations.
Winner: The Heinz Awards and Burson-Marsteller – Heinz Awards Educate America About Environmental Champions and Their Causes BM was tasked with promoting the recipients of the 17th Annual Heinz Awards, which honored 10 individuals who …
Pinterest will soon introduce revised profile pages for users and new features for discovering content across the Web.
While Invisible Children’s film exposed a brutal African warlord, it also put the organization and its business model under a microscope.
The first step in creating an environmental credo for a company is to understand which issues the CEO feels strongly about.
Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes.
Communicators aren’t just paying attention at SXSWi, they are actively driving the buzz and conversations there as well, says Hunter PR’s Jason Winocour.
Hunter PR’s Michael J. Lamp reports on the hot trends at SXSWi for PR News—and, yes, Pinterest is one of them.
A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value.
Case Study: Influencers Wanted—Bevy of Mommy Bloggers Send Infantino’s Test-Drive Campaign Into High Gear
Make no mistake, the power of moms online is great, as demonstrated by product PR/awareness efforts by baby product maker Infantino.