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Focus Your PR Measurement Strategy on What You Can Influence

Measurement objectives for media relations pros should not emphasize factors that are out of their control, says Evan Welsh, SAP’s director of global media relations. | MORE »

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2012 Nonprofit PR Awards: Green PR/Marketing

Winner: The Heinz Awards and Burson-Marsteller – Heinz Awards Educate America About Environmental Champions and Their Causes BM was tasked with promoting the recipients of the 17th Annual Heinz Awards, which honored 10 individuals who … | MORE »

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‘Beautiful’ Profile Pages and Video Coming to Pinterest

Pinterest will soon introduce revised profile pages for users and new features for discovering content across the Web. | MORE »

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‘Kony’ Video Prompts 100 Million Views and Some Criticism

While Invisible Children’s film exposed a brutal African warlord, it also put the organization and its business model under a microscope. | MORE »

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5 Ways to Avoid Crafting a Hollow Environmental Credo

The first step in creating an environmental credo for a company is to understand which issues the CEO feels strongly about. | MORE »

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7 Tips for Writing Headlines That Pop in a Journalist’s Inbox

Don’t be obscure or too clever with your headlines and subject lines, says The In-House Writer’s Andrew Hindes. | MORE »

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3 Ways PR Pros Are Driving Conversations at SXSW

Communicators aren’t just paying attention at SXSWi, they are actively driving the buzz and conversations there as well, says Hunter PR’s Jason Winocour. | MORE »

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Highlight Geo-Social App, Multi-Screen Engagement Star at SXSW

Hunter PR’s Michael J. Lamp reports on the hot trends at SXSWi for PR News—and, yes, Pinterest is one of them. | MORE »

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High-Profile Brands Have Low Market Value Problems

A survey of more than 10,000 senior business decision makers showed that La-Z-Boy, Chiquita Brands International and Ruby Tuesday are highly recognizable brands, but have low market value. | MORE »

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Case Study: Influencers Wanted—Bevy of Mommy Bloggers Send Infantino’s Test-Drive Campaign Into High Gear

Make no mistake, the power of moms online is great, as demonstrated by product PR/awareness efforts by baby product maker Infantino. | MORE »

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